The Institute of Internal Auditors Inc.
Digital Marketing Director - Web Experience
The Institute of Internal Auditors Inc., Lake Mary, Florida, us, 32795
Digital Marketing Director - Web Experience
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Digital Marketing Director - Web Experience
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The Institute of Internal Auditors Inc. Digital Marketing Director - Web Experience
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Digital Marketing Director - Web Experience
role at
The Institute of Internal Auditors Inc. Summary
The Director of Web Experience & Operations is the strategic owner of Summary
The Director of Web Experience & Operations is the strategic owner of
TheIIA.org and all IIA public web properties , ensuring that every digital touchpoint drives
engagement, conversion, and revenue growth . This role is accountable for
website performance, user experience, and SEO
while also
governing web content, analytics, and CMS functionality .
Success in this role requires a
strategic, data‑driven digital leader
who thrives at the intersection of
marketing, technology, and business enablement . This director partners closely with
IT, BI, PMO, and marketing teams
to continuously evolve The IIA’s digital footprint, deliver seamless user journeys, and support new digital product launches.
Key Responsibilities
Digital Strategy & Website Ownership
Own TheIIA.org and related web properties, ensuring they meet business goals, performance KPIs, and UX standards. Lead UX design and conversion optimization initiatives; manage A/B and multivariate testing programs to continuously improve performance. Develop and execute SEO/GEO strategy to increase organic search visibility and qualified traffic. Collaborate with product marketing and business unit leaders to implement personalization and audience segmentation strategies.
Web Operations & CMS Governance
Serve as the product owner for Optimizely CMS, overseeing system functionality, vendor relationships, and future CMS planning/training. Govern web content processes, ensuring accuracy, timeliness, and brand alignment. Partner with IT and PMO to plan and execute site enhancements, redesigns, and new digital tools (e.g., IPPF Evolution, Risk in Focus, IIA AI Knowledge Center).
Analytics, Reporting & Optimization
Own web analytics and reporting: GA4, Looker Studio dashboards, data warehouse integrations, uptime, and performance tracking. Deliver insightful dashboards and actionable reporting in collaboration with BI teams to optimize campaigns, lead capture, and engagement. Manage ad serving and advertiser reporting, ensuring accuracy and ROI visibility.
Cross-Functional Leadership
Partner with stakeholders across Marketing, Technology, and Business Units to launch and optimize new web experiences that drive revenue and member engagement. Lead continuous improvement cycles across the digital ecosystem, supported by data and best practices.
Team Leadership
Directly supervise and develop the three web team members, fostering high performance, innovation, and accountability. Manage performance, training, and growth to ensure the team stays ahead of digital marketing and web technology trends.
Qualifications
Bachelor’s degree in Marketing, Digital Media, Computer Science, or related field (Master’s preferred). 10+ years of marketing experience , including 7+ years in digital/web marketing leadership. Proven experience with web operations, UX, SEO, content governance, and conversion optimization. Expertise in Google Analytics (GA4), web dashboards, data visualization, and campaign performance reporting. Hands‑on experience with CMS (Optimizely preferred), HTML/CSS, CRM integration, and site search functionality. Strong knowledge of digital marketing best practices for driving traffic, lead generation, and revenue growth. Skilled in cross-functional collaboration and stakeholder management. Experience managing budgets, vendors, and web projects in a fast-paced environment. Strong communication, presentation, and leadership skills.
Skills
Technical Skills
Expert ability to work and understand digital infrastructure and software related to web development and design, Google Analytics, and site search functionality. Experience with Optimizely CMS and Microsoft Dynamics is a plus.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
Strong ability to work in a computerized environment with knowledge of Microsoft Office products. Web-related computer skills listed above.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk and sit. Specific vision abilities required by this job include close vision, distance vision and color vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
This position will require work in our Headquarters office in Lake Mary, FL at least 40% of the time. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Non-profit Organizations Referrals increase your chances of interviewing at The Institute of Internal Auditors Inc. by 2x Sign in to set job alerts for “Digital Marketing Director” roles.
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Join to apply for the
Digital Marketing Director - Web Experience
role at
The Institute of Internal Auditors Inc. Digital Marketing Director - Web Experience
1 day ago Be among the first 25 applicants Join to apply for the
Digital Marketing Director - Web Experience
role at
The Institute of Internal Auditors Inc. Summary
The Director of Web Experience & Operations is the strategic owner of Summary
The Director of Web Experience & Operations is the strategic owner of
TheIIA.org and all IIA public web properties , ensuring that every digital touchpoint drives
engagement, conversion, and revenue growth . This role is accountable for
website performance, user experience, and SEO
while also
governing web content, analytics, and CMS functionality .
Success in this role requires a
strategic, data‑driven digital leader
who thrives at the intersection of
marketing, technology, and business enablement . This director partners closely with
IT, BI, PMO, and marketing teams
to continuously evolve The IIA’s digital footprint, deliver seamless user journeys, and support new digital product launches.
Key Responsibilities
Digital Strategy & Website Ownership
Own TheIIA.org and related web properties, ensuring they meet business goals, performance KPIs, and UX standards. Lead UX design and conversion optimization initiatives; manage A/B and multivariate testing programs to continuously improve performance. Develop and execute SEO/GEO strategy to increase organic search visibility and qualified traffic. Collaborate with product marketing and business unit leaders to implement personalization and audience segmentation strategies.
Web Operations & CMS Governance
Serve as the product owner for Optimizely CMS, overseeing system functionality, vendor relationships, and future CMS planning/training. Govern web content processes, ensuring accuracy, timeliness, and brand alignment. Partner with IT and PMO to plan and execute site enhancements, redesigns, and new digital tools (e.g., IPPF Evolution, Risk in Focus, IIA AI Knowledge Center).
Analytics, Reporting & Optimization
Own web analytics and reporting: GA4, Looker Studio dashboards, data warehouse integrations, uptime, and performance tracking. Deliver insightful dashboards and actionable reporting in collaboration with BI teams to optimize campaigns, lead capture, and engagement. Manage ad serving and advertiser reporting, ensuring accuracy and ROI visibility.
Cross-Functional Leadership
Partner with stakeholders across Marketing, Technology, and Business Units to launch and optimize new web experiences that drive revenue and member engagement. Lead continuous improvement cycles across the digital ecosystem, supported by data and best practices.
Team Leadership
Directly supervise and develop the three web team members, fostering high performance, innovation, and accountability. Manage performance, training, and growth to ensure the team stays ahead of digital marketing and web technology trends.
Qualifications
Bachelor’s degree in Marketing, Digital Media, Computer Science, or related field (Master’s preferred). 10+ years of marketing experience , including 7+ years in digital/web marketing leadership. Proven experience with web operations, UX, SEO, content governance, and conversion optimization. Expertise in Google Analytics (GA4), web dashboards, data visualization, and campaign performance reporting. Hands‑on experience with CMS (Optimizely preferred), HTML/CSS, CRM integration, and site search functionality. Strong knowledge of digital marketing best practices for driving traffic, lead generation, and revenue growth. Skilled in cross-functional collaboration and stakeholder management. Experience managing budgets, vendors, and web projects in a fast-paced environment. Strong communication, presentation, and leadership skills.
Skills
Technical Skills
Expert ability to work and understand digital infrastructure and software related to web development and design, Google Analytics, and site search functionality. Experience with Optimizely CMS and Microsoft Dynamics is a plus.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
Strong ability to work in a computerized environment with knowledge of Microsoft Office products. Web-related computer skills listed above.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk and sit. Specific vision abilities required by this job include close vision, distance vision and color vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
This position will require work in our Headquarters office in Lake Mary, FL at least 40% of the time. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Non-profit Organizations Referrals increase your chances of interviewing at The Institute of Internal Auditors Inc. by 2x Sign in to set job alerts for “Digital Marketing Director” roles.
Director, Product Marketing (HealthTech)
Senior Director of Marketing-Security Clearance Eligibility Required
Senior Art Director, Marketing and Sales
Director, Subscription Strategy and Planning
Marketing Manager in Golf Ecom Brand - Remote - Work with Our CEO
Winter Park, FL $67,000.00-$76,000.00 1 day ago Orlando, FL $70,000.00-$79,000.00 4 weeks ago E-Commerce & Marketing Department Manager
Digital Marketing Manager - Loyalty Program
Marketing Communications Manager (Internal Communications)
Manager, Team Marketing & Business Operations
Senior Manager Franchise Strategy & Marketing
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr