Kouper
Join to apply for the
Marketing Lead
role at
Kouper Join to apply for the
Marketing Lead
role at
Kouper Get AI-powered advice on this job and more exclusive features. This range is provided by Kouper. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$100,000.00/yr - $150,000.00/yr About Kouper Health:
Kouper Health is leading the charge in transforming patient care navigation. We are backed by General Catalyst, CVS Health Ventures, and 25madison. Our mission is to bridge the care transition gap and fundamentally improve the patient experience to help people live longer and better.
Position Overview:
The Growth Marketing Lead will be responsible for building and executing comprehensive marketing strategies that drive brand awareness, generate qualified leads, and accelerate customer acquisition in the healthcare market.
Responsibilities:
Integrated Marketing Campaigns
Design and execute end-to-end marketing campaigns across digital, traditional, and creative channels to drive awareness and customer acquisition Implement multi-touch attribution models and performance tracking to optimize campaign effectiveness and ROI Develop targeted messaging and creative assets tailored to different customer segments and buyer personas Coordinate cross-channel marketing efforts including email marketing, content syndication, paid advertising, and social media
Brand Building & Industry Presence
Build and execute comprehensive brand strategy to establish Kouper Health as a thought leader in market Develop strategic partnerships and co-marketing opportunities with industry partners and health systems Create and manage speaking opportunities, industry awards submissions, and media relations initiatives Design customer advocacy programs including testimonials, case studies, and reference customer development Execute public relations strategy and manage external communications to build market credibility
Content Strategy & Messaging
Develop compelling content frameworks that communicate Kouper Health's value proposition to healthcare decision-makers Own SEO / GEO workstreams to ensure discoverability and competitive rankings in target geographic markets Create educational content including market research reports, industry insights, and best practice guides Build messaging architecture that differentiates Kouper Health in competitive situations Collaborate with product and clinical teams to translate complex healthcare solutions into clear, compelling marketing messages Manage content distribution strategy across owned, earned, and paid media channels
Qualifications
3-5 years of experience in B2B marketing, preferably in healthcare technology or SaaS Proven track record of building and executing successful marketing campaigns that drive measurable business results Strong analytical skills with experience using marketing analytics platforms and attribution modeling Experience collaborating with sales and leadership teams to optimize lead generation and conversion processes
Preferred Qualifications
Deep understanding of healthcare industry dynamics and health system procurement processes Experience marketing to healthcare executives, clinical leaders, and operational decision-makers Previous experience at a high-growth healthcare startup or enterprise software company Expertise in marketing automation, CRM integration, and demand generation best practices
What We Offer
Competitive salary + equity Opportunity to build and own the marketing function as the company scales Work alongside a mission-driven, elite team backed by top investors and health system partners Comprehensive health, dental, and vision benefits
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Kouper by 2x Get notified about new Marketing Lead jobs in
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Marketing Lead
role at
Kouper Join to apply for the
Marketing Lead
role at
Kouper Get AI-powered advice on this job and more exclusive features. This range is provided by Kouper. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$100,000.00/yr - $150,000.00/yr About Kouper Health:
Kouper Health is leading the charge in transforming patient care navigation. We are backed by General Catalyst, CVS Health Ventures, and 25madison. Our mission is to bridge the care transition gap and fundamentally improve the patient experience to help people live longer and better.
Position Overview:
The Growth Marketing Lead will be responsible for building and executing comprehensive marketing strategies that drive brand awareness, generate qualified leads, and accelerate customer acquisition in the healthcare market.
Responsibilities:
Integrated Marketing Campaigns
Design and execute end-to-end marketing campaigns across digital, traditional, and creative channels to drive awareness and customer acquisition Implement multi-touch attribution models and performance tracking to optimize campaign effectiveness and ROI Develop targeted messaging and creative assets tailored to different customer segments and buyer personas Coordinate cross-channel marketing efforts including email marketing, content syndication, paid advertising, and social media
Brand Building & Industry Presence
Build and execute comprehensive brand strategy to establish Kouper Health as a thought leader in market Develop strategic partnerships and co-marketing opportunities with industry partners and health systems Create and manage speaking opportunities, industry awards submissions, and media relations initiatives Design customer advocacy programs including testimonials, case studies, and reference customer development Execute public relations strategy and manage external communications to build market credibility
Content Strategy & Messaging
Develop compelling content frameworks that communicate Kouper Health's value proposition to healthcare decision-makers Own SEO / GEO workstreams to ensure discoverability and competitive rankings in target geographic markets Create educational content including market research reports, industry insights, and best practice guides Build messaging architecture that differentiates Kouper Health in competitive situations Collaborate with product and clinical teams to translate complex healthcare solutions into clear, compelling marketing messages Manage content distribution strategy across owned, earned, and paid media channels
Qualifications
3-5 years of experience in B2B marketing, preferably in healthcare technology or SaaS Proven track record of building and executing successful marketing campaigns that drive measurable business results Strong analytical skills with experience using marketing analytics platforms and attribution modeling Experience collaborating with sales and leadership teams to optimize lead generation and conversion processes
Preferred Qualifications
Deep understanding of healthcare industry dynamics and health system procurement processes Experience marketing to healthcare executives, clinical leaders, and operational decision-makers Previous experience at a high-growth healthcare startup or enterprise software company Expertise in marketing automation, CRM integration, and demand generation best practices
What We Offer
Competitive salary + equity Opportunity to build and own the marketing function as the company scales Work alongside a mission-driven, elite team backed by top investors and health system partners Comprehensive health, dental, and vision benefits
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Kouper by 2x Get notified about new Marketing Lead jobs in
New York, NY . New York, NY $80,000.00-$105,000.00 2 days ago New York, NY $90,000.00-$100,000.00 2 weeks ago New York City Metropolitan Area $120,000.00-$135,000.00 3 weeks ago New York, NY $83,000.00-$119,000.00 2 months ago New York, NY $138,000.00-$170,000.00 1 day ago New York City Metropolitan Area $90,000.00-$100,000.00 2 weeks ago New York, NY $33.65-$113,000.00 6 days ago New York, NY $65,000.00-$116,000.00 1 day ago New York City Metropolitan Area $130,000.00-$175,000.00 3 weeks ago New York, NY $133,000.00-$190,000.00 3 weeks ago New York City Metropolitan Area $165,000.00-$213,000.00 1 day ago Instagram Global Consumer Brand Marketing Manager
New York, NY $150,000.00-$211,000.00 1 day ago Director, Brand Strategy - Private Brands
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New York, NY $200,000.00-$230,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr