Lab Alley
Join to apply for the
Head of Marketing
role at
Lab Alley Join to apply for the
Head of Marketing
role at
Lab Alley Get AI-powered advice on this job and more exclusive features. Lab Alley is on a mission to become the Amazon of chemicals-and marketing is at the heart of how we'll get there. As our Head of Marketing, you will own and shape the company's marketing strategy across all platforms and channels. From performance marketing to branding, ecommerce experience to creative content, this role touches every part of our growth engine. You'll thrive here if you're a hands-on leader who loves building, testing, scaling, and collaborating with entrepreneurial stakeholders in a fast-paced, evolving environment. This is your chance to take a high-growth ecommerce company to the next level-and shape the future of how chemicals are bought online. Lead and execute a comprehensive growth-focused marketing strategy to drive revenue, customer acquisition, and brand recognition across digital and offline channels. Collaborate with the Chief Visionary Officer (CVO) and marketing team to shape and execute branding strategy, ensuring alignment across visual identity, tone, and photographic style for a cohesive and compelling brand presence. Maintain flexibility and adaptability-able to pivot strategy based on real-time data and changing business priorities. Manage internal marketing resources and external freelancers/agencies, balancing speed, quality, and return on investment. Own omnichannel marketing planning and execution , including paid search, paid social, SEO, email/SMS, retargeting, marketplaces, and affiliate programs. Oversee the e-commerce experience
and partner on conversion rate optimization (CRO), A/B testing, and UX/UI enhancements to drive performance. Apply a strong understanding of customer segmentation
to support targeted marketing efforts and lifecycle strategies. Advise on marketing tech stack decisions , including automation, segmentation, and personalization tools that support scalable growth. Analytics & Reporting Leverage data platforms and analytics
to inform decision-making; monitor key performance indicators (KPIs), attribution data, and customer insights to optimize spend and strategy. Provide clear and regular reporting to leadership
on marketing performance, growth opportunities, and actionable insights. Cross-functional Collaboration & Project Management Demonstrate strong project management skills
with an ability to initiate, execute, and close out marketing initiatives effectively. Work cross-functionally with e-commerce, customer success, finance, and operations teams
to align marketing efforts with strategic initiatives and product launches. Required Experience & Leadership Successfully led and scaled e-commerce marketing strategies that drove measurable growth in revenue, conversion, and customer acquisition-ideally across both B2B and B2C channels. Demonstrated ability to build and manage high-performing marketing teams, with a track record of coaching, mentoring, and getting results through others. Led multiple projects to completion across channels and departments-excellent at managing timelines, vendors, internal stakeholders, and competing priorities. Drove cross-functional collaboration with sales, customer success, finance, and operations to execute launches, promotions, and lifecycle initiatives that aligned with company goals. Managed and optimized marketing budgets, ensuring investment efficiency and alignment with strategic growth goals. Technical & Functional Expertise Led omnichannel marketing campaigns-including paid search, paid social, email/SMS, retargeting, SEO, affiliate, and marketplaces-while optimizing spend through data-driven iteration. Owned conversion rate optimization efforts, working hands-on with A/B testing, landing page optimization, and UX improvements to increase e-commerce performance. Rolled out and optimized performance marketing campaigns with clear ROI; can point to past campaigns where customer acquisition costs dropped or ROAS increased due to your direction. Deep comfort with e-commerce platforms (e.g., Adobe, Shopify, WooCommerce) and the ability to troubleshoot or guide cross-functional improvements alongside product and dev teams. Fluent in analyzing marketing KPIs using tools like Google Analytics (GA4), Klaviyo, Meta Ads, and Google Ads to inform budget allocation, targeting, and creative decisions. Hands-on knowledge of marketing tech stack tools like Klaviyo, GA4, Meta Ads Manager, Google Ads, and similar platforms. Personal Attributes & Soft Skills Known for strong communication skills and the ability to influence and align executive stakeholders, peers, and cross-functional team members. Adept at pivoting when something isn't working-can reprioritize quickly and lead the team through ambiguity with clarity and calm. Comfortable working in fast-paced, entrepreneurial environments where vision, adaptability, and grit are essential. You appreciate and understand branding, but prefer to partner with someone to carry that part out so you can focus on growth. Nice-to-Haves: Experience with subscription-based, replenishment, or bundling models that require lifecycle and retention marketing strategies. Exposure to regulated industries (chemicals, medical, lab supplies) with an understanding of how to navigate compliance in messaging and advertising. Creative sensibility and a collaborative approach to visual storytelling-experience guiding brand look/feel through photography, design, or visual campaigns. About us: Inc. 5000 recently awarded/recognized Lab Alley as one of the fastest-growing private companies in America! We are also one of the fastest growing e-commerce companies in Austin, TX! We provide easy access to essential chemicals – on-budget, on-time, every time. Think Amazon for Chemicals! Our workplace culture: Our core values are an integral part of our success defining who we are. We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values: CARE
: We care about people and take pride in our work. COMMITMENT
: We believe success is characterized by our commitment to continuous improvement. GENUINE:
We believe in being real, authentic, and direct with those around us. GROWTH:
Lab Alley encourages continual learning and leads with curiosity. INITIATIVE:
To be successful, we always strive to make things happen! INNOVATION:
Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers. WORK ETHIC
: We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration. We give back! With every purchase a customer makes through our eCommerce website, we work with Ecodrive to plant a tree. This helps reduce the carbon footprint, improves coastlines, improves socio-economic conditions and so much more. Read more about that here . Medical, Dental, Vision, Short Term Disability, Life & Accidental Death & Dismemberment, Supplemental Health Insurance, Wellness program, Employee discount program, 401k Paid time off, Organized team events, Professional development, Career growth opportunities Full-time 40 hours per week with occasional overtime. 8-5 M-F *NOTE* Lab Alley uses E-Verify for all positions. *NOTE* Lab Alley does a background check for all positions. Reports to CEO and CVO Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Please note: Lab Alley is not accepting unsolicited resumes or candidate submissions from staffing agencies for this position. In the absence of a signed agreement with Lab Alley's People Operations leader, no fee will be paid for any candidates submitted by agencies. All unsolicited resumes will be considered the property of Lab Alley. Agencies should not reach out to our team members. To see if we are establishing new relationships with agencies you may send your information to people@laballey.com Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Chemical Manufacturing Referrals increase your chances of interviewing at Lab Alley by 2x Get notified about new Head of Marketing jobs in
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Head of Marketing
role at
Lab Alley Join to apply for the
Head of Marketing
role at
Lab Alley Get AI-powered advice on this job and more exclusive features. Lab Alley is on a mission to become the Amazon of chemicals-and marketing is at the heart of how we'll get there. As our Head of Marketing, you will own and shape the company's marketing strategy across all platforms and channels. From performance marketing to branding, ecommerce experience to creative content, this role touches every part of our growth engine. You'll thrive here if you're a hands-on leader who loves building, testing, scaling, and collaborating with entrepreneurial stakeholders in a fast-paced, evolving environment. This is your chance to take a high-growth ecommerce company to the next level-and shape the future of how chemicals are bought online. Lead and execute a comprehensive growth-focused marketing strategy to drive revenue, customer acquisition, and brand recognition across digital and offline channels. Collaborate with the Chief Visionary Officer (CVO) and marketing team to shape and execute branding strategy, ensuring alignment across visual identity, tone, and photographic style for a cohesive and compelling brand presence. Maintain flexibility and adaptability-able to pivot strategy based on real-time data and changing business priorities. Manage internal marketing resources and external freelancers/agencies, balancing speed, quality, and return on investment. Own omnichannel marketing planning and execution , including paid search, paid social, SEO, email/SMS, retargeting, marketplaces, and affiliate programs. Oversee the e-commerce experience
and partner on conversion rate optimization (CRO), A/B testing, and UX/UI enhancements to drive performance. Apply a strong understanding of customer segmentation
to support targeted marketing efforts and lifecycle strategies. Advise on marketing tech stack decisions , including automation, segmentation, and personalization tools that support scalable growth. Analytics & Reporting Leverage data platforms and analytics
to inform decision-making; monitor key performance indicators (KPIs), attribution data, and customer insights to optimize spend and strategy. Provide clear and regular reporting to leadership
on marketing performance, growth opportunities, and actionable insights. Cross-functional Collaboration & Project Management Demonstrate strong project management skills
with an ability to initiate, execute, and close out marketing initiatives effectively. Work cross-functionally with e-commerce, customer success, finance, and operations teams
to align marketing efforts with strategic initiatives and product launches. Required Experience & Leadership Successfully led and scaled e-commerce marketing strategies that drove measurable growth in revenue, conversion, and customer acquisition-ideally across both B2B and B2C channels. Demonstrated ability to build and manage high-performing marketing teams, with a track record of coaching, mentoring, and getting results through others. Led multiple projects to completion across channels and departments-excellent at managing timelines, vendors, internal stakeholders, and competing priorities. Drove cross-functional collaboration with sales, customer success, finance, and operations to execute launches, promotions, and lifecycle initiatives that aligned with company goals. Managed and optimized marketing budgets, ensuring investment efficiency and alignment with strategic growth goals. Technical & Functional Expertise Led omnichannel marketing campaigns-including paid search, paid social, email/SMS, retargeting, SEO, affiliate, and marketplaces-while optimizing spend through data-driven iteration. Owned conversion rate optimization efforts, working hands-on with A/B testing, landing page optimization, and UX improvements to increase e-commerce performance. Rolled out and optimized performance marketing campaigns with clear ROI; can point to past campaigns where customer acquisition costs dropped or ROAS increased due to your direction. Deep comfort with e-commerce platforms (e.g., Adobe, Shopify, WooCommerce) and the ability to troubleshoot or guide cross-functional improvements alongside product and dev teams. Fluent in analyzing marketing KPIs using tools like Google Analytics (GA4), Klaviyo, Meta Ads, and Google Ads to inform budget allocation, targeting, and creative decisions. Hands-on knowledge of marketing tech stack tools like Klaviyo, GA4, Meta Ads Manager, Google Ads, and similar platforms. Personal Attributes & Soft Skills Known for strong communication skills and the ability to influence and align executive stakeholders, peers, and cross-functional team members. Adept at pivoting when something isn't working-can reprioritize quickly and lead the team through ambiguity with clarity and calm. Comfortable working in fast-paced, entrepreneurial environments where vision, adaptability, and grit are essential. You appreciate and understand branding, but prefer to partner with someone to carry that part out so you can focus on growth. Nice-to-Haves: Experience with subscription-based, replenishment, or bundling models that require lifecycle and retention marketing strategies. Exposure to regulated industries (chemicals, medical, lab supplies) with an understanding of how to navigate compliance in messaging and advertising. Creative sensibility and a collaborative approach to visual storytelling-experience guiding brand look/feel through photography, design, or visual campaigns. About us: Inc. 5000 recently awarded/recognized Lab Alley as one of the fastest-growing private companies in America! We are also one of the fastest growing e-commerce companies in Austin, TX! We provide easy access to essential chemicals – on-budget, on-time, every time. Think Amazon for Chemicals! Our workplace culture: Our core values are an integral part of our success defining who we are. We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values: CARE
: We care about people and take pride in our work. COMMITMENT
: We believe success is characterized by our commitment to continuous improvement. GENUINE:
We believe in being real, authentic, and direct with those around us. GROWTH:
Lab Alley encourages continual learning and leads with curiosity. INITIATIVE:
To be successful, we always strive to make things happen! INNOVATION:
Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers. WORK ETHIC
: We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration. We give back! With every purchase a customer makes through our eCommerce website, we work with Ecodrive to plant a tree. This helps reduce the carbon footprint, improves coastlines, improves socio-economic conditions and so much more. Read more about that here . Medical, Dental, Vision, Short Term Disability, Life & Accidental Death & Dismemberment, Supplemental Health Insurance, Wellness program, Employee discount program, 401k Paid time off, Organized team events, Professional development, Career growth opportunities Full-time 40 hours per week with occasional overtime. 8-5 M-F *NOTE* Lab Alley uses E-Verify for all positions. *NOTE* Lab Alley does a background check for all positions. Reports to CEO and CVO Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Please note: Lab Alley is not accepting unsolicited resumes or candidate submissions from staffing agencies for this position. In the absence of a signed agreement with Lab Alley's People Operations leader, no fee will be paid for any candidates submitted by agencies. All unsolicited resumes will be considered the property of Lab Alley. Agencies should not reach out to our team members. To see if we are establishing new relationships with agencies you may send your information to people@laballey.com Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Chemical Manufacturing Referrals increase your chances of interviewing at Lab Alley by 2x Get notified about new Head of Marketing jobs in
Austin, TX . Austin, TX $166,100.00-$274,600.00 1 day ago Austin, TX $225,000.00-$295,000.00 2 weeks ago Austin, Texas Metropolitan Area 2 days ago Austin, TX $227,310.00-$253,292.00 2 weeks ago Austin, TX $175,000.00-$200,000.00 4 months ago Austin, TX $170,000.00-$200,000.00 12 hours ago Head of Strategy for Marketing, Communications and Corporate Social Responsibility
Head of Marketing - AMER & International
Austin, TX $120,000.00-$200,000.00 2 weeks ago Austin, TX $150,000.00-$300,000.00 1 month ago Austin, TX $55,000.00-$100,000.00 3 weeks ago Head of Marketing, Bluespring Wealth Partners
Vice President Growth & Product Marketing
Vice President, Field & Customer Marketing
Austin, TX $152,500.00-$262,350.00 1 month ago Head of NAMER Marketing Ops, NAMER Customer, Industry and Partner Marketing
Austin, TX $127,600.00-$223,400.00 3 weeks ago Austin, TX $260,000.00-$365,000.00 2 weeks ago Austin, Texas Metropolitan Area $160,000.00-$180,000.00 7 hours ago Austin, TX $150,000.00-$180,000.00 1 month ago Head of Demand Generation - Startups (Remote US)
Director of Demand Generation - Startups (Remote US)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr