SAP
Regional Field Partner Marketing Expert
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Based on the integrated regional marketing strategy, this function is responsible for developing partner marketing strategies, supporting the market units, in close collaboration with business stakeholders. The strategic partner marketing expert in this role develops scalable region partner marketing programs with priority technology partners, works directly with named strategic sell partners (Value Added Reseller) on co-marketing activities in the region, integrates partner marketing programs with industry and solution marketing efforts, and collaborates with demand management functions across the region to drive scale and efficiency. This function also serves as an important connection point to ensure local insights, content and requirements are surfaced to the global teams to optimize the performance of future programs and campaigns. By actively participating in the regional partner marketing, best practices are shared and adopted where they can strengthen the local plans. There is shared accountability for the success of partner marketing activities between this regional partner marketing role, the broader regional teams and global partner marketing. Key areas of responsibility for the Regional Field Partner Marketing Expert: Co-develops Regional and Market Unit strategy, aligning marketing efforts with ecosystem objectives and go-to-market priorities. Drive Partner Marketing Integration & Success through the planning and execution critical programsincluding hyperscaler and GSSP co-marketing, Industry Campaign Activation, Event Sponsorships, and partner participation in both SAP-led and partner-led 3rd-party eventsto maximize market impact. Partner with Regional Partner Marketing teams to activate and scale Sell partner (VAR) marketing efforts, ensuring co-marketing initiatives contribute to indirect pipeline and revenue targets. Lead and execute high-priority partner marketing programs across numerous partner types. Ensures integration of best fit partners in SAP-led Solution/Industry regional marketing plans Supports a balance of SAP-led, Partner-led and hybrid campaign execution models across VARs to maximize reach and impact. Champions cross-functional collaboration and alignment across Global Partner Marketing, Partner Ecosystem Success, Demand Management, the Digital Hub, Sales, and NA Field Marketing to ensure cohesive go-to-market execution, shared accountability, and optimized partner performance across all touchpoints. To Partners: Drives partner awareness of partner-led campaigns & customer stories through integration with regional To-Partner events and communications (PES & GPM) Supports GPM by providing regional recommendations on vendors and content for approved To-Partner events Provides relevant Field & Partner Marketing Regional content in select Partner Enablement Events (owned by GPM & PES) Through Partners: Identifies needed Region-specific PLDG campaigns & services; builds when agreed w/GPM (if gap) Drives priority partner coverage alignment (for Top Partners/PD/Grow) Ensures core elements are localized by Partner Marketing Managers (PMM) across the region Works with PMMs to drive partner awareness of partner-led campaigns and enablement With Partners: Manage Regional-specific joint marketing and event programs with select hyperscalers, GSSPs, and ISVs, based on Stategic focus and alignment to KPI impact. Supports Regional LOB FM leads with partner recommendations and connections as needed. Runs co-marketing with strategic partners supporting top priorities in alignment with global marketing plans with those partners (owned by GPM). Acts as SPOC, connecting partners with appropriate teams for inclusion and sponsorship activation in SAP Flagship events. Orchestrate partner presence and sponsorship strategies for key SAP and partner-led events. Supports GPM when sponsoring Partner Events in region (AWS Re:Invent, Microsoft Ignite, Google Cloud Next, etc.) Supports GPM when launching Partner Lead Routing in region Surfaces regional customer reference stories to Global Partner Marketing and local customer reference teams for activation Works with GPM on coverage for supplemental localizations to support regional needs With SAP: Represents Regional Partner Marketing programs with stakeholders as needed (regional CPO & CMO) Represents Regional and Market Unit needs to GPM for inclusion in global plan & campaign adjustments (IDPs, localizations, etc.) Works with Regional Demand Management teams to represent regional partner marketing impact in PSO & MSO pipeline Shares Partner Marketing priorities, impact, PLDG localized offerings and best practices across FM, PES & DH through quarterly Regional Partner FM Newsletter Provides feedback/input to GPM on partner campaign needs, performance improvements, etc. Shares joint accountability for Regional partner marketing KPIs Works with Regional Fund Manager to understand usage and availability, as well as the leveraging of, discretionary Development Funds and communicates Partner with Demand Management, Digital Hub, Regional LOB Marketing, Market Unit teams, and Sales for cohesive execution. Maintain shared accountability for partner marketing KPIs including adoption, engagement, pipeline contribution, and revenue. The candidate who fills this role will be an experienced partner marketer who has expertise in generating and retaining cloud business with an indirect model, via partners. The individual will be able to communicate on a peer to peer level with global marketing counterparts, Regional LoB Marketers, local marketing teams and business stakeholders in order to plan, deliver and optimize effective partner-led and integrated marketing activities to support the business. Who You Are
A strategic and action-oriented senior leader experienced in partner-focused B2B marketing, ideally within cloud or technology ecosystems. You have a strong track record of executing integrated campaigns with diverse partner types, managing development funds responsibly, and collaborating with global and regional teams on pipeline-driven marketing initiatives. Confident presenting insights and building credibility with senior stakeholders, you thrive in fast-paced, results-driven environments. We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone
regardless of background
feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $142,500- $327,100(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Requisition ID: 430800 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid Nearest Major Market: Philadelphia Job
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Based on the integrated regional marketing strategy, this function is responsible for developing partner marketing strategies, supporting the market units, in close collaboration with business stakeholders. The strategic partner marketing expert in this role develops scalable region partner marketing programs with priority technology partners, works directly with named strategic sell partners (Value Added Reseller) on co-marketing activities in the region, integrates partner marketing programs with industry and solution marketing efforts, and collaborates with demand management functions across the region to drive scale and efficiency. This function also serves as an important connection point to ensure local insights, content and requirements are surfaced to the global teams to optimize the performance of future programs and campaigns. By actively participating in the regional partner marketing, best practices are shared and adopted where they can strengthen the local plans. There is shared accountability for the success of partner marketing activities between this regional partner marketing role, the broader regional teams and global partner marketing. Key areas of responsibility for the Regional Field Partner Marketing Expert: Co-develops Regional and Market Unit strategy, aligning marketing efforts with ecosystem objectives and go-to-market priorities. Drive Partner Marketing Integration & Success through the planning and execution critical programsincluding hyperscaler and GSSP co-marketing, Industry Campaign Activation, Event Sponsorships, and partner participation in both SAP-led and partner-led 3rd-party eventsto maximize market impact. Partner with Regional Partner Marketing teams to activate and scale Sell partner (VAR) marketing efforts, ensuring co-marketing initiatives contribute to indirect pipeline and revenue targets. Lead and execute high-priority partner marketing programs across numerous partner types. Ensures integration of best fit partners in SAP-led Solution/Industry regional marketing plans Supports a balance of SAP-led, Partner-led and hybrid campaign execution models across VARs to maximize reach and impact. Champions cross-functional collaboration and alignment across Global Partner Marketing, Partner Ecosystem Success, Demand Management, the Digital Hub, Sales, and NA Field Marketing to ensure cohesive go-to-market execution, shared accountability, and optimized partner performance across all touchpoints. To Partners: Drives partner awareness of partner-led campaigns & customer stories through integration with regional To-Partner events and communications (PES & GPM) Supports GPM by providing regional recommendations on vendors and content for approved To-Partner events Provides relevant Field & Partner Marketing Regional content in select Partner Enablement Events (owned by GPM & PES) Through Partners: Identifies needed Region-specific PLDG campaigns & services; builds when agreed w/GPM (if gap) Drives priority partner coverage alignment (for Top Partners/PD/Grow) Ensures core elements are localized by Partner Marketing Managers (PMM) across the region Works with PMMs to drive partner awareness of partner-led campaigns and enablement With Partners: Manage Regional-specific joint marketing and event programs with select hyperscalers, GSSPs, and ISVs, based on Stategic focus and alignment to KPI impact. Supports Regional LOB FM leads with partner recommendations and connections as needed. Runs co-marketing with strategic partners supporting top priorities in alignment with global marketing plans with those partners (owned by GPM). Acts as SPOC, connecting partners with appropriate teams for inclusion and sponsorship activation in SAP Flagship events. Orchestrate partner presence and sponsorship strategies for key SAP and partner-led events. Supports GPM when sponsoring Partner Events in region (AWS Re:Invent, Microsoft Ignite, Google Cloud Next, etc.) Supports GPM when launching Partner Lead Routing in region Surfaces regional customer reference stories to Global Partner Marketing and local customer reference teams for activation Works with GPM on coverage for supplemental localizations to support regional needs With SAP: Represents Regional Partner Marketing programs with stakeholders as needed (regional CPO & CMO) Represents Regional and Market Unit needs to GPM for inclusion in global plan & campaign adjustments (IDPs, localizations, etc.) Works with Regional Demand Management teams to represent regional partner marketing impact in PSO & MSO pipeline Shares Partner Marketing priorities, impact, PLDG localized offerings and best practices across FM, PES & DH through quarterly Regional Partner FM Newsletter Provides feedback/input to GPM on partner campaign needs, performance improvements, etc. Shares joint accountability for Regional partner marketing KPIs Works with Regional Fund Manager to understand usage and availability, as well as the leveraging of, discretionary Development Funds and communicates Partner with Demand Management, Digital Hub, Regional LOB Marketing, Market Unit teams, and Sales for cohesive execution. Maintain shared accountability for partner marketing KPIs including adoption, engagement, pipeline contribution, and revenue. The candidate who fills this role will be an experienced partner marketer who has expertise in generating and retaining cloud business with an indirect model, via partners. The individual will be able to communicate on a peer to peer level with global marketing counterparts, Regional LoB Marketers, local marketing teams and business stakeholders in order to plan, deliver and optimize effective partner-led and integrated marketing activities to support the business. Who You Are
A strategic and action-oriented senior leader experienced in partner-focused B2B marketing, ideally within cloud or technology ecosystems. You have a strong track record of executing integrated campaigns with diverse partner types, managing development funds responsibly, and collaborating with global and regional teams on pipeline-driven marketing initiatives. Confident presenting insights and building credibility with senior stakeholders, you thrive in fast-paced, results-driven environments. We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone
regardless of background
feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $142,500- $327,100(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Requisition ID: 430800 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid Nearest Major Market: Philadelphia Job