QualDerm Partners
Local Marketing Manager
QualDerm Partners is a leading dermatology services organization supporting a network of top-tier providers across the U.S. We are committed to delivering exceptional patient care through clinical excellence, operational support, and marketing innovation. As we continue to grow, we're looking for a local marketing manager to help bridge the gap between our central marketing team and our clinic-level operations. The Sr. Marketing Manager will play a critical role in supporting field marketing operations across QualDerm's network of dermatology clinics. This role is responsible for strategic frameworks and processes for localized marketing plans, managing clinic requests, supporting events, handling reputation management, and ensuring brand consistency across channels. The ideal candidate is a marketing generalist with strong project management skills, a service-oriented mindset, and the ability to juggle multiple tasks in a fast-paced, healthcare-focused environment. Key Responsibilities: Local Marketing Strategy & Execution: Lead the creation of regional playbooks and templates that empower scalable, localized marketing while protecting brand consistency. Partner with finance and operations to develop a repeatable, data-driven budgeting framework (e.g., % of EBITDA, patient volume targets) for local marketing allocations. Design and maintain a clinic tiering model based on performance potential, competitive landscape, and growth opportunity to guide marketing investment decisions. Develop and implement localized marketing plans in partnership with clinic leadership to drive patient volume and brand awareness. Coordinate print, digital, and in-office collateral aligned with brand standards. Measure impact, report on ROAS, and optimize returns resulting from these campaigns. Clinic & Provider Support: Act as a trusted strategic advisor to clinic managers and providerseducating them on marketing ROI, patient acquisition levers, and sustainable outreach tactics. Build and maintain relationships across regional teams to ensure field feedback loops are integrated into marketing strategy. Develop strategy for intake, triage, and prioritization of clinic marketing requests; ensure timely execution with appropriate stakeholders. Measure and report on ROI of marketing. Conduct regular marketing reviews with clinic leaders to assess performance and adjust plans based on evolving market and clinic needs. Reputation & Listings Management: Create strategy for comprehensive reputation enhancement across review platforms and doctor directories (e.g., Google, Healthgrades, ZocDoc) leveraging Birdeye. Partner with clinics to respond to reviews when appropriate and escalate issues as needed. Oversee search listings via Yext, ensuring accuracy and optimization. Event Management: Plan and execute local events annually, including open houses, community events, and clinic-hosted initiatives. Manage logistics, promotion, materials, and post-event reporting. Measure impact and optimize returns resulting from events. Social Media Management: Partner with local clinic social ambassadors in HootSuite to post localized social media content for clinics. Collaborate with corporate communications on social media calendars, brand voice, and performance reporting. Print Store & Collateral Management: Lead administration of QualDerm's print store, ensuring clinics have access to updated and approved marketing materials. Coordinate new asset development and printing needs with vendors.
QualDerm Partners is a leading dermatology services organization supporting a network of top-tier providers across the U.S. We are committed to delivering exceptional patient care through clinical excellence, operational support, and marketing innovation. As we continue to grow, we're looking for a local marketing manager to help bridge the gap between our central marketing team and our clinic-level operations. The Sr. Marketing Manager will play a critical role in supporting field marketing operations across QualDerm's network of dermatology clinics. This role is responsible for strategic frameworks and processes for localized marketing plans, managing clinic requests, supporting events, handling reputation management, and ensuring brand consistency across channels. The ideal candidate is a marketing generalist with strong project management skills, a service-oriented mindset, and the ability to juggle multiple tasks in a fast-paced, healthcare-focused environment. Key Responsibilities: Local Marketing Strategy & Execution: Lead the creation of regional playbooks and templates that empower scalable, localized marketing while protecting brand consistency. Partner with finance and operations to develop a repeatable, data-driven budgeting framework (e.g., % of EBITDA, patient volume targets) for local marketing allocations. Design and maintain a clinic tiering model based on performance potential, competitive landscape, and growth opportunity to guide marketing investment decisions. Develop and implement localized marketing plans in partnership with clinic leadership to drive patient volume and brand awareness. Coordinate print, digital, and in-office collateral aligned with brand standards. Measure impact, report on ROAS, and optimize returns resulting from these campaigns. Clinic & Provider Support: Act as a trusted strategic advisor to clinic managers and providerseducating them on marketing ROI, patient acquisition levers, and sustainable outreach tactics. Build and maintain relationships across regional teams to ensure field feedback loops are integrated into marketing strategy. Develop strategy for intake, triage, and prioritization of clinic marketing requests; ensure timely execution with appropriate stakeholders. Measure and report on ROI of marketing. Conduct regular marketing reviews with clinic leaders to assess performance and adjust plans based on evolving market and clinic needs. Reputation & Listings Management: Create strategy for comprehensive reputation enhancement across review platforms and doctor directories (e.g., Google, Healthgrades, ZocDoc) leveraging Birdeye. Partner with clinics to respond to reviews when appropriate and escalate issues as needed. Oversee search listings via Yext, ensuring accuracy and optimization. Event Management: Plan and execute local events annually, including open houses, community events, and clinic-hosted initiatives. Manage logistics, promotion, materials, and post-event reporting. Measure impact and optimize returns resulting from events. Social Media Management: Partner with local clinic social ambassadors in HootSuite to post localized social media content for clinics. Collaborate with corporate communications on social media calendars, brand voice, and performance reporting. Print Store & Collateral Management: Lead administration of QualDerm's print store, ensuring clinics have access to updated and approved marketing materials. Coordinate new asset development and printing needs with vendors.