Automated Tire, Inc.
About ATI:
Automated Tire (ATI) is a fast-growing, funded stealth startup revolutionizing the service bay with breakthroughs in robotics, automation, and AI. From tire changes to alignments, we’re replacing outdated manual processes with fast, intelligent, precision-driven systems—restoring trust between vehicle owners and service shops.
Founded by experienced entrepreneurs and backed by major players in the automotive and tire sectors, ATI is positioned to lead the next wave of innovation in automotive robotics. Our team, with a strong background in robotics development and scaling, is driving our rapid growth. Our office is in downtown Waltham, MA, a five-minute walk from the commuter rail and surrounded by local restaurants. We also offer on-site parking for easy access. If you're passionate about the future of automotive robotics, ATI is the place for you!
Position Overview:
We’re seeking a driven and strategic
Head of Sales
to lead ATI’s commercial efforts across the U.S. This full-time, leadership role is ideal for someone with deep industry experience in the tire or automotive equipment sector who thrives in both high-level strategy and hands-on execution. You will be responsible for defining and owning ATI’s sales strategy, establishing and achieving revenue targets, building key customer relationships, and closing deals that drive growth. This role requires a strong understanding of the tire service landscape, fluency in capital equipment sales, and a collaborative mindset to work cross-functionally with product and engineering. Key Responsibilities: Own Sales Strategy & Revenue Targets : Develop and execute ATI’s sales strategy to meet company revenue goals, including defining KPIs, managing the pipeline, and forecasting quarterly performance. Lead Customer Acquisition & Relationship Management : Identify, approach, and close customers including national fleets, dealerships, independent repair shops, and service networks. Cultivate long-term relationships and provide a premium customer experience. Drive Full Sales Lifecycle: Oversee the complete sales process from lead generation to signed POs . Present ROI analyses, lead product demos, structure pricing proposals, and manage deal negotiations. Collaborate Cross-Functionally : Serve as the voice of the customer—working closely with ATI’s engineering and product teams to relay feedback, feature requests, and market insights that inform product development. Support Deployment & Ongoing Engagement : Coordinate with ATI’s deployment and support teams to ensure smooth onboarding, installation, and customer satisfaction. Identify upsell opportunities and maintain post-sale touch points. Build & Scale Sales Operations : Establish the systems, tools, and best practices to scale ATI’s commercial function, including CRM use, pipeline hygiene, and inside/outside sales capabilities. 8+ years of B2B sales experience, with a strong track record in the
tire ,
automotive equipment , or
industrial automation sectors . Demonstrated success selling complex or capital equipment solutions to commercial, franchise, and independent service operators. Deep industry knowledge and a robust network of contacts in the tire or automotive service ecosystem. Skilled in customer discovery, consultative selling, value-based pricing, and objection handling. Strong communicator who can navigate technical and business conversations across all organizational levels. Experience with CRM platforms (e.g., Salesforce, HubSpot) and comfort with pipeline and revenue reporting. Preferred Qualifications: Experience launching a new product to market or scaling an early-stage sales function. Previous work in a hardware, robotics, or venture-backed startup environment. Hands-on understanding of tire shops, dealer service lanes, or fleet maintenance operations. Familiarity with selling into operational workflows with long equipment life cycles and service needs. MBA or additional business training is a plus. Located in the East Coast, preferably Greater Boston.
Do you have the following skills, experience and drive to succeed in this role Find out below.
Why Join Us?
Define a Category : Lead the commercial launch of a product that redefines how tires are installed and balanced. Own and Scale : Take ownership of the full go-to-market motion and build the sales engine from the ground up. Cross-Functional Impact : Work alongside brilliant engineers, operators, and product builders in a collaborative, mission-driven environment. Visible Results : Your success will be measured, visible, and instrumental in shaping ATI’s growth trajectory. Prime Location : Work in a vibrant downtown Waltham location with commuter rail access and on-site parking. If you’re ready to lead sales at a robotics company solving real-world problems in automotive service—and want to build alongside a high-integrity, high-impact team—we want to hear from you.
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Head of Sales
to lead ATI’s commercial efforts across the U.S. This full-time, leadership role is ideal for someone with deep industry experience in the tire or automotive equipment sector who thrives in both high-level strategy and hands-on execution. You will be responsible for defining and owning ATI’s sales strategy, establishing and achieving revenue targets, building key customer relationships, and closing deals that drive growth. This role requires a strong understanding of the tire service landscape, fluency in capital equipment sales, and a collaborative mindset to work cross-functionally with product and engineering. Key Responsibilities: Own Sales Strategy & Revenue Targets : Develop and execute ATI’s sales strategy to meet company revenue goals, including defining KPIs, managing the pipeline, and forecasting quarterly performance. Lead Customer Acquisition & Relationship Management : Identify, approach, and close customers including national fleets, dealerships, independent repair shops, and service networks. Cultivate long-term relationships and provide a premium customer experience. Drive Full Sales Lifecycle: Oversee the complete sales process from lead generation to signed POs . Present ROI analyses, lead product demos, structure pricing proposals, and manage deal negotiations. Collaborate Cross-Functionally : Serve as the voice of the customer—working closely with ATI’s engineering and product teams to relay feedback, feature requests, and market insights that inform product development. Support Deployment & Ongoing Engagement : Coordinate with ATI’s deployment and support teams to ensure smooth onboarding, installation, and customer satisfaction. Identify upsell opportunities and maintain post-sale touch points. Build & Scale Sales Operations : Establish the systems, tools, and best practices to scale ATI’s commercial function, including CRM use, pipeline hygiene, and inside/outside sales capabilities. 8+ years of B2B sales experience, with a strong track record in the
tire ,
automotive equipment , or
industrial automation sectors . Demonstrated success selling complex or capital equipment solutions to commercial, franchise, and independent service operators. Deep industry knowledge and a robust network of contacts in the tire or automotive service ecosystem. Skilled in customer discovery, consultative selling, value-based pricing, and objection handling. Strong communicator who can navigate technical and business conversations across all organizational levels. Experience with CRM platforms (e.g., Salesforce, HubSpot) and comfort with pipeline and revenue reporting. Preferred Qualifications: Experience launching a new product to market or scaling an early-stage sales function. Previous work in a hardware, robotics, or venture-backed startup environment. Hands-on understanding of tire shops, dealer service lanes, or fleet maintenance operations. Familiarity with selling into operational workflows with long equipment life cycles and service needs. MBA or additional business training is a plus. Located in the East Coast, preferably Greater Boston.
Do you have the following skills, experience and drive to succeed in this role Find out below.
Why Join Us?
Define a Category : Lead the commercial launch of a product that redefines how tires are installed and balanced. Own and Scale : Take ownership of the full go-to-market motion and build the sales engine from the ground up. Cross-Functional Impact : Work alongside brilliant engineers, operators, and product builders in a collaborative, mission-driven environment. Visible Results : Your success will be measured, visible, and instrumental in shaping ATI’s growth trajectory. Prime Location : Work in a vibrant downtown Waltham location with commuter rail access and on-site parking. If you’re ready to lead sales at a robotics company solving real-world problems in automotive service—and want to build alongside a high-integrity, high-impact team—we want to hear from you.
#J-18808-Ljbffr