United Digestive
Director of Marketing Strategy & Customer Engagement (59375)
United Digestive, Atlanta, Georgia, United States, 30383
Director of Marketing Strategy & Customer Engagement (59375)
Join to apply for the
Director of Marketing Strategy & Customer Engagement (59375)
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United Digestive Director of Marketing Strategy & Customer Engagement (59375)
Join to apply for the
Director of Marketing Strategy & Customer Engagement (59375)
role at
United Digestive Description
We are seeking a visionary and results-driven marketing leader to lead our end-to-end marketing strategy, ensuring consistent brand expression and measurable growth across patient and provider segments Description
We are seeking a visionary and results-driven marketing leader to lead our end-to-end marketing strategy, ensuring consistent brand expression and measurable growth across patient and provider segments
JOB TITLE:
Director of Marketing Strategy & Customer Engagement
GENERAL SUMMARY OF DUTIES:
United Digestive’s Director of Marketing Strategy & Customer Engagement is responsible for setting the creative direction of the brand, overseeing all internal and external communications, and leading the Marketing Support Center that serves as a strategic partner to internal departments. The ideal candidate blends creativity with analytical rigor and has deep experience in both digital marketing and account-based strategies.
REPORTS TO:
Chief Growth Officer
Responsibilities
Brand & Creative Direction
Own and evolve the brand identity, voice, and positioning across all touchpoints. Lead concept development for creative campaigns, patient education materials, and brand storytelling efforts. Ensure brand consistency across internal initiatives, patient experiences, and market-facing assets.
Patient Acquisition & Digital Marketing
Develop and optimize digital marketing campaigns to drive patient acquisition and service line growth. Oversee paid media strategy, SEO/SEM, email marketing, and conversion optimization. Use data to continuously test, refine, and scale campaigns based on performance.
Provider Marketing & ABM
Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals (HCPs). Partner with field teams to identify target segments and develop tailored content that drives referrals and builds brand trust.
Internal Communications & Marketing Support
Lead all internal communications, ensuring alignment with organizational goals and fostering employee engagement. Oversee the Marketing Support Center, serving as a responsive partner to HR, operations, and clinical departments. Provide strategic marketing counsel and execution support to cross-functional teams.
Leadership & Collaboration
Manage a multidisciplinary team of marketers, designers, and writers. Partner closely with clinical, IT, operations, and business development teams to align marketing with enterprise priorities. Report on KPIs to executive leadership, ensuring visibility into marketing ROI and growth impact.
Required Education, Skills, And Experience
10+ years of progressive marketing experience, including brand management, digital strategy, and communications. Proven track record in patient acquisition, preferably in healthcare or service industries. Experience with ABM platforms, CRM systems, and performance analytics tools. Strong creative sensibility with the ability to translate business objectives into compelling campaigns. Exceptional leadership, communication, and stakeholder management skills. Bachelor’s degree in Marketing, Communications, or a related field; MBA or advanced degree preferred.
What Success Looks Like
Growth in new patient volume and referral traffic. Elevated brand recognition and reputation across digital and physical channels. Increased internal alignment and satisfaction through strategic marketing support. Strong cross-functional relationships that accelerate enterprise-wide initiatives.
PHYSICAL/MENTAL/ENVIRONMENTAL DEMANDS
Requires sitting and standing associated with a normal office environment; travel as business needs require
DRUG FREE WORKPLACE
United Digestive is a drug free workplace. All offers of employment are contingent upon passing a pre-employment drug screening.
EQUAL OPPORTUNITY EMPLOYER
United Digestive is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, gender, color or national origin in its employment practices. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at United Digestive by 2x Sign in to set job alerts for “Director Marketing Strategy” roles.
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Director of Commercial/Industrial Marketing
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Join to apply for the
Director of Marketing Strategy & Customer Engagement (59375)
role at
United Digestive Director of Marketing Strategy & Customer Engagement (59375)
Join to apply for the
Director of Marketing Strategy & Customer Engagement (59375)
role at
United Digestive Description
We are seeking a visionary and results-driven marketing leader to lead our end-to-end marketing strategy, ensuring consistent brand expression and measurable growth across patient and provider segments Description
We are seeking a visionary and results-driven marketing leader to lead our end-to-end marketing strategy, ensuring consistent brand expression and measurable growth across patient and provider segments
JOB TITLE:
Director of Marketing Strategy & Customer Engagement
GENERAL SUMMARY OF DUTIES:
United Digestive’s Director of Marketing Strategy & Customer Engagement is responsible for setting the creative direction of the brand, overseeing all internal and external communications, and leading the Marketing Support Center that serves as a strategic partner to internal departments. The ideal candidate blends creativity with analytical rigor and has deep experience in both digital marketing and account-based strategies.
REPORTS TO:
Chief Growth Officer
Responsibilities
Brand & Creative Direction
Own and evolve the brand identity, voice, and positioning across all touchpoints. Lead concept development for creative campaigns, patient education materials, and brand storytelling efforts. Ensure brand consistency across internal initiatives, patient experiences, and market-facing assets.
Patient Acquisition & Digital Marketing
Develop and optimize digital marketing campaigns to drive patient acquisition and service line growth. Oversee paid media strategy, SEO/SEM, email marketing, and conversion optimization. Use data to continuously test, refine, and scale campaigns based on performance.
Provider Marketing & ABM
Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals (HCPs). Partner with field teams to identify target segments and develop tailored content that drives referrals and builds brand trust.
Internal Communications & Marketing Support
Lead all internal communications, ensuring alignment with organizational goals and fostering employee engagement. Oversee the Marketing Support Center, serving as a responsive partner to HR, operations, and clinical departments. Provide strategic marketing counsel and execution support to cross-functional teams.
Leadership & Collaboration
Manage a multidisciplinary team of marketers, designers, and writers. Partner closely with clinical, IT, operations, and business development teams to align marketing with enterprise priorities. Report on KPIs to executive leadership, ensuring visibility into marketing ROI and growth impact.
Required Education, Skills, And Experience
10+ years of progressive marketing experience, including brand management, digital strategy, and communications. Proven track record in patient acquisition, preferably in healthcare or service industries. Experience with ABM platforms, CRM systems, and performance analytics tools. Strong creative sensibility with the ability to translate business objectives into compelling campaigns. Exceptional leadership, communication, and stakeholder management skills. Bachelor’s degree in Marketing, Communications, or a related field; MBA or advanced degree preferred.
What Success Looks Like
Growth in new patient volume and referral traffic. Elevated brand recognition and reputation across digital and physical channels. Increased internal alignment and satisfaction through strategic marketing support. Strong cross-functional relationships that accelerate enterprise-wide initiatives.
PHYSICAL/MENTAL/ENVIRONMENTAL DEMANDS
Requires sitting and standing associated with a normal office environment; travel as business needs require
DRUG FREE WORKPLACE
United Digestive is a drug free workplace. All offers of employment are contingent upon passing a pre-employment drug screening.
EQUAL OPPORTUNITY EMPLOYER
United Digestive is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, gender, color or national origin in its employment practices. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at United Digestive by 2x Sign in to set job alerts for “Director Marketing Strategy” roles.
Atlanta, GA $189,000.00-$217,000.00 1 week ago Atlanta, GA $220,000.00-$300,000.00 1 week ago Senior Director, Live Events & Experiential Marketing
Atlanta, GA $160,000.00-$220,000.00 2 weeks ago Director of Product Marketing - Campaigns
Atlanta, GA $180,000.00-$205,000.00 5 days ago Director, Marketing Ops & Proc Management
Director, Social Media & Influencer Engagement
Atlanta, GA $145,000.00-$160,000.00 1 week ago Director, Brand Experience (Multicultural experience)
Atlanta, GA $119,510.00-$163,500.00 2 weeks ago Atlanta, GA $173,500.00-$231,500.00 3 months ago Atlanta, GA $189,000.00-$217,000.00 14 hours ago Director of Marketing (B2B Enterprise - High Growth Health Tech)
Atlanta, GA $180,000.00-$205,000.00 2 days ago Director of Institutional Marketing, Capital Markets - Atlanta, GA
Atlanta, GA $179,921.00-$300,160.00 2 weeks ago Sr Director - Business Insights and Channel Experimentation (Memphis, TN or Remote in USA)
Director of Commercial/Industrial Marketing
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr