AAA - Automobile Club of Southern California
Senior Marketing Research Analyst - Adobe Real-Time - Hybrid
AAA - Automobile Club of Southern California, Los Angeles, California, United States, 90079
Marketing Research Senior Analyst - Hybrid
Please Note: This position is hybrid; however, you must reside within driving distance of our offices in Los Angeles or Costa Mesa, CA to attend meetings and team collaboration.
ClubLabs is the digital acceleration team for Automobile Club of Southern California, also known as AAA. We are responsible for building intuitive customer experiences across the organization’s insurance, membership, financial, emergency roadside, and travel services. Our team includes engineers, designers, researchers, and product managers within AAA, delivering maximum value to our members and business for a smarter future.
We are seeking a motivated and detail-oriented
Marketing Research Senior Analyst
with experience using Adobe Experience Cloud tools, especially Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer. This individual will contribute to delivering personalized, data-informed experiences across email, web, and mobile platforms by supporting personalization initiatives and collaborating with cross-functional teams. What You Will Do
Personalization Support & Execution Assist in implementing personalized experiences using Adobe Target and Journey Optimizer across digital channels. Support the creation and optimization of marketing journeys based on real-time data and customer attributes. Customer Segmentation & Profile Management Help maintain and update customer profiles using Adobe Real-Time CDP. Assist in audience segmentation using behavioral and demographic data to support targeted campaigns. Campaign Development & Coordination Support the development, QA, and optimization of multi-channel campaigns aimed at increasing customer engagement. Work closely with content, design, and analytics teams to ensure campaign consistency. Customer Journey Analysis Collaborate on analyzing customer behavior and journeys to identify areas of friction or opportunity. Contribute ideas for new personalization or segmentation strategies to enhance performance. Technical Coordination & Tagging Support tag implementation and troubleshooting in collaboration with engineering and analytics teams. Help ensure Adobe tags and data layers are appropriately configured for campaign targeting and performance measurement. What You Will Need
Solid experience with Adobe Real-Time CDP, Adobe Target, and/or Adobe Journey Optimizer. Foundational understanding of customer data platforms (CDPs) and personalization principles. Exposure to email marketing, on-site targeting, or mobile messaging platforms. Experience supporting A/B or multivariate testing initiatives. Awareness of data privacy regulations (e.g., GDPR, CCPA). Strong organizational and problem-solving skills. Ability to work collaboratively with cross-functional teams. Adobe certifications (or interest in pursuing them), such as Adobe Certified Expert – Target or Real-Time CDP - preferred. Exposure to HTML/CSS, JavaScript, or tag management systems like Adobe Launch - preferred. Experience in industries like eCommerce, financial services, or other data-rich environments - preferred. #LI-KA-1 The starting pay range for this position is: $84,100.00 - $111,900.00 Additionally, for full-time positions, you will be eligible to participate in our incentive program based on the achievement of organizational, team, and personal performance. Remarkable benefits include: Health coverage for medical, dental, and vision 401(K) savings plan with company match AND Pension Tuition assistance PTO for community volunteer programs Wellness program Employee discounts Auto Club Enterprises is the largest federation of AAA clubs in the nation, with 14,000 employees across 21 states helping 17 million members. We value diversity and are committed to supporting different cultures, backgrounds, personalities, and strengths to deliver legendary service to our members. “Through dedicated employees, we proudly deliver legendary service and beneficial products that provide members peace of mind and value.” AAA is an Equal Opportunity Employer The Automobile Club of Southern California will consider all qualified applicants, including those with criminal histories, in accordance with applicable laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the ULAC regulation, and the California Fair Chance Act (CFCA).
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Marketing Research Senior Analyst
with experience using Adobe Experience Cloud tools, especially Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer. This individual will contribute to delivering personalized, data-informed experiences across email, web, and mobile platforms by supporting personalization initiatives and collaborating with cross-functional teams. What You Will Do
Personalization Support & Execution Assist in implementing personalized experiences using Adobe Target and Journey Optimizer across digital channels. Support the creation and optimization of marketing journeys based on real-time data and customer attributes. Customer Segmentation & Profile Management Help maintain and update customer profiles using Adobe Real-Time CDP. Assist in audience segmentation using behavioral and demographic data to support targeted campaigns. Campaign Development & Coordination Support the development, QA, and optimization of multi-channel campaigns aimed at increasing customer engagement. Work closely with content, design, and analytics teams to ensure campaign consistency. Customer Journey Analysis Collaborate on analyzing customer behavior and journeys to identify areas of friction or opportunity. Contribute ideas for new personalization or segmentation strategies to enhance performance. Technical Coordination & Tagging Support tag implementation and troubleshooting in collaboration with engineering and analytics teams. Help ensure Adobe tags and data layers are appropriately configured for campaign targeting and performance measurement. What You Will Need
Solid experience with Adobe Real-Time CDP, Adobe Target, and/or Adobe Journey Optimizer. Foundational understanding of customer data platforms (CDPs) and personalization principles. Exposure to email marketing, on-site targeting, or mobile messaging platforms. Experience supporting A/B or multivariate testing initiatives. Awareness of data privacy regulations (e.g., GDPR, CCPA). Strong organizational and problem-solving skills. Ability to work collaboratively with cross-functional teams. Adobe certifications (or interest in pursuing them), such as Adobe Certified Expert – Target or Real-Time CDP - preferred. Exposure to HTML/CSS, JavaScript, or tag management systems like Adobe Launch - preferred. Experience in industries like eCommerce, financial services, or other data-rich environments - preferred. #LI-KA-1 The starting pay range for this position is: $84,100.00 - $111,900.00 Additionally, for full-time positions, you will be eligible to participate in our incentive program based on the achievement of organizational, team, and personal performance. Remarkable benefits include: Health coverage for medical, dental, and vision 401(K) savings plan with company match AND Pension Tuition assistance PTO for community volunteer programs Wellness program Employee discounts Auto Club Enterprises is the largest federation of AAA clubs in the nation, with 14,000 employees across 21 states helping 17 million members. We value diversity and are committed to supporting different cultures, backgrounds, personalities, and strengths to deliver legendary service to our members. “Through dedicated employees, we proudly deliver legendary service and beneficial products that provide members peace of mind and value.” AAA is an Equal Opportunity Employer The Automobile Club of Southern California will consider all qualified applicants, including those with criminal histories, in accordance with applicable laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the ULAC regulation, and the California Fair Chance Act (CFCA).
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