Social Media Lead Job at MAXIMUS in Minneapolis

Description & Requirements We are ideally looking for candidates who have an understanding of Thought Leadership and have worked for organizations where people are at the heart of what they do. In this role, you'll be dealing with a variety of stakeholders, so you must be confident in dealing both virtually and face-to-face. Be part of something great Maximus is a global organization that specializes in providing health and employment services to millions of people every year. Here in the UK, we employ around 5,000 people across the country to deliver services that profoundly impact people's lives. From assessments and health services to employability programs and specialist support, we do work that matters with people who care. This role acts as the team lead for organic social media planning, creation, and evaluation, while also overseeing governance, evaluation, and community management processes. Maximus has seen a rise in the number of accounts we operate, up to more than 20, and a single role is required. The successful candidate will lead monthly social media planning meetings with support from the PR Manager, working with team members and the wider business to advise on social media strategy and tactics, developing organic campaigns where required. Lead social media content planning and evaluation through established processes within the team, including the monthly planning meetings and overview slides, using audience segmentation and evaluations of prior content to improve the quality of our content/posts. Collaborate with Communications and Marketing team members to strengthen social media output, produce, evaluate, and continuously improve organic social media content on Maximus channels, aligned with the company's brand positioning, growth priorities, and thought leadership priorities. Develop engaging campaigns and content, following social media trends and algorithm changes. Ensure internal governance processes are followed to maintain quality and avoid reputational risks, making sure processes are fully understood and adhered to, and escalate any breaches. Develop and lead the community management of Maximus accounts across social media platforms, responding to comments and complaints where appropriate. Qualifications & Experience Experience managing social media accounts and developing organic social media campaigns. Understanding of the audience and nuances of effectively utilizing different social media platforms (e.g., LinkedIn, Facebook, Twitter, TikTok). Experience evaluating social media output/campaigns across different channels. Experience developing social media strategies for a corporate or large organization is preferred. Individual Competencies Creative flair. Detailed understanding of posting, scheduling, and evaluating social media posts across channels. Copywriting skills and an eye for detail, producing high-quality content. Understanding the important role of social media for an organization like Maximus and the potential reputational risks. Ability to work collaboratively, including with senior internal stakeholders and external partners. Ability to manage multiple projects effectively. EEO Statement Maximus is committed to fostering a culture of diversity, equity, and inclusion throughout the recruitment process. We ensure that no job applicant receives less favorable treatment due to personal characteristics. We are a Disability Confident Leader, supporting the recruitment, retention, and career development of people with disabilities and long-term conditions. Applicants with disabilities who meet the minimum requirements are guaranteed an interview under the scheme. Minimum Salary: £32,000 Maximum Salary: £37,000

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