Growth Marketer

ChatLabs is an award-winning SaaS platform empowering retail, fashion, and beauty brands to engage and convert social-media-native consumers. After taking home LVMHs 2023 Data & AI Innovation Award , were doubling down on AI-powered growth and expanding our New York team to accelerate North-American demand.

About ChatLabs

ChatLabs is an award-winning SaaS platform empowering retail, fashion, and beauty brands to engage and convert social-media-native consumers. After taking home LVMHs 2023 Data & AI Innovation Award , were doubling down on AI-powered growth and expanding our New York team to accelerate North-American demand.

The Opportunity

Were looking for a hands-on Growth Marketer who lives at the intersection of AI, demand gen, and product-led growth. Youll architect personalised, AI-generated funnels across LinkedIn and email, own website CRO, optimise paid media budgets, and spearhead our PLG motion; from free trials to in-app upsell.

What Youll Do

• Design AI-First Lead Engines: Build and iterate personalised outreach sequences that combine GenAI copy, dynamic visuals, and intent data to engage prospects on LinkedIn and via email.
• Own Website Optimisation: Run continual A/B tests on landing pages, messaging, and UX flows; partner with Design and Product to boost conversion from first visit to activated user.
• Maximise Paid Spend : lan, launch, and optimise performance campaigns across LinkedIn, Google, Meta, and emerging channels; ruthlessly manage CAC and ROAS.
• Lead the PLG Roll-Out: Define the self-serve funnel, coordinate pricing/packaging tests, and partner with Product to build in-app prompts, nurtures, and tiered upgrade paths.
• Level-Up Data & Attribution: Maintain a clean analytics stack (GA4, HubSpot, etc.), ensuring every experiment has a clear hypothesis, tracking plan, and success metric.
• Collaborate Across the Org Align with Sales on lead scoring and hand-off, sync with Customer Success on expansion plays, and brief Engineering on growth-oriented product tweaks.

What You Bring

• 46 years in growth, demand gen, or performance marketing for B2B SaaS, ideally selling to enterprise or upper-mid-market brands.
• Proven track record launching personalised multichannel campaigns that meet or beat pipeline targets.
• Deep familiarity with AI marketing tools, from prompt engineering in GenAI platforms (OpenAI, Veo3, Midjourney) to predictive scoring and dynamic content.
• Hands-on mastery of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and at least one modern marketing automation + CRM stack (HubSpot, Instantly, Apollo, etc).
• Working knowledge of web CRO frameworks, basic HTML/CSS, and no-/low-code software (Webflow,).
• Comfort owning full-funnel metrics: CAC, LTV, activation, PQLs, expansion ARR.
• Strong analytical chops: Excel/Sheets wizardry and competence with BI tools.
• Excellent copywriting instincts; you can switch from punchy subject lines to clear product messaging in a heartbeat.

What Sets You Apart

• First-hand experience rolling out a product-led growth model for a SaaS start-up.
• Agency background in paid media or growth experimentation.
• Retail, fashion, or beauty sector exposure, understanding of brand-centric acquisition nuances.
• Certification in GA4, Google Ads, and/or LinkedIn Marketing Solutions.

Benefits

• Competitive base salary + growth-based bonus.
• Contribution to Medical cover
• Flexible PTO and hybrid work policy (three days a week in our Manhattan office)
• Annual learning stipend, use it for AI bootcamps, conferences, or anything that sharpens your craft.
• Equity in early stage fast growing startup

ChatLabs is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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