JOB BRIEF:
The Digital Content Specialist will work within the Zeeco Marketing group to support global marketing, business development, advertising, branding, and related initiatives. The duties of the Digital Content Specialist include writing, website management, digital content creation and distribution, search marketing, digital asset management, and social media management.
Candidates must have a degree in marketing, communications, journalism, or a related field, at least one year of full-time experience working in a professional setting, and practical expertise in digital marketing channels and their interdependencies. A successful candidate will be able to understand technical concepts, take on multiple tasks, think critically, and approach projects with a high sense of urgency and attention to detail.
JOB DUTIES & RESPONSIBILITIES:
Create content for a variety of platforms, including blogs, websites, emails, social media, and other marketing channels
Manage the distribution of assets created by the video production and graphic design teams to both internal and external outlets
Execute Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) to enhance Zeeco's digital footprint
Research industry topics and trends to ensure content is relevant, timely, and appealing to Zeeco's audience
Proofread/edit content and obtain necessary approvals before publishing
Keep up with content trends, customer preferences, and advancements in technology
Manage content calendars and ensure content remains consistent across all platforms
Create and enforce deadlines according to the editorial calendar
Support quality control of company materials as they relate to brand standards
Work with various product groups, global offices, and departments at Zeeco to support the needs of the business
Manage and maintain an up-to-date inventory of digital content through the Digital Asset Management (DAM) system
Support additional responsibilities, as needed
QUALIFICATIONS REQUIRED:
Degree in marketing, communications, journalism, or a related field
Minimum of one year of full-time experience in a professional setting
Aptitude for learning, thinking critically, and adapting to a fast-paced environment
Ability to meet critical deadlines
Strong attention to detail
Ability to grasp technical concepts
Experience using content marketing platforms such as HubSpot, Marketo, Pardot, etc.
Experience using Adobe Creative Cloud
Experiencein executing digital marketing campaigns - including social media, email, landing pages, automation, forms, etc.
Versed in Search Engine Optimization (SEO)
Excellent writing, editing, and proofreading skills
Excellent communication skills, both verbal and written
Excellent interpersonal and relationship-building skills
Passion for marketing and a strong desire to learn and progress in the field
Team player with a positive attitude
PREFERRED:
2-5+ years marketing, advertising, social media, journalism, or public relations experience
Experience using HubSpot and Semrush
Intimate knowledge of AP style guidelines
Experience in the oil and energy industry
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