Green Thumb Industries (GTI)
Social Media Manager, RISE
Green Thumb Industries (GTI), Chicago, Illinois, United States, 60290
As a member of Brand Equity & Activation Team, the
Social Media Manager, RISE
will develop and execute our social media strategy for our RISE dispensary brand. They will work collaboratively with creative, regional marketing, brand marketing, ecomm, regional sales, OMNI channel leaders, compliance, and external partners to grow awareness & sales for RISE dispensaries. We’re seeking an innovative, creative, and strategic social media expert, who lives social media both inside and outside of work. (Don’t be shy, show us that screen time!) You have a deep understanding of the social voice, tone and style that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. You also generate your own personal content and ideally well-versed in cannabis culture. Responsibilities
Develop and execute a winning social media strategy (in concert with Sr Social Media Strategist) that helps RISE achieve its audience engagement and growth goals, while simultaneously building the brand. Develop an ongoing content calendar for all key social channels, in partnership with the broader RISE team, inclusive of influencer content. Lead content creation across a variety of sources: design team, in-house social content creators, external partners, and self-produced videos & photos Continuously monitor ROI and translate channel / campaign data into actionable insights. Conduct regular competitive audits & implement new/reactive plans as needed. Manage social media influencer relationships and content parameters. Execute community management across all RISE corporate channels Establish social KPIs/goals and produce monthly social media reports tracking progress Stay up to date on social media guidelines and restrictions with an eye towards successful workarounds by channel Develop strategy, content guidelines, and community management guidelines for secondary RISE social accounts managed by regional marketing teams. Monitor and coach secondary account managers. Qualifications
You have 1-3+ years’ experience in social media management
, leveraging Instagram & Facebook, and ideally Reddit, TikTok, and YouTube to engage and build communities. You are fluent in social tools,
such as Sprout Social, Meta Business Manager, Hootsuite, or similar You can create content across social media platforms,
leveraging basic graphic design (with Photoshop and/or Canva) and lo-fi photography and video skills. You can write engaging copy,
that manifests our brand voice in a relevant, authentic, channel-appropriate manner. You can organize, prioritize, and manage multiple projects under strict deadlines,
with a variety of opinionated stakeholders across the organization, and across a wide variety of RISE-related accounts. You love a fast pace and don’t mind the frequent pivots.
Cannabis is highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work. You eat, sleep, and breathe social media.
You are up on social trends, world news, popular culture, and fandoms. You have a good sense of humor.
You’re someone who knows how to leverage humor to grow brand love. You understand cannabis culture
– and know the cannabis brands and dispensaries that are showing up in social media authentically and the ones who are trying a little too hard. Additional Requirements
Must be able to travel to work events, which may occur on evenings and/or weekends . Expected travel = 5-10%. Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver’s license Must be a minimum of 21 years of age Must be approved b y state badging agency to work in cannabis industry The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $70,000 - $85,000 USD Create a Job Alert Interested in building your career at Green Thumb? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf What are your compensation expectations for this role? * Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business? * Select... If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below. Please enter only
one
name. Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb? * Select... At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job. Will you require Visa sponsorship now or in the future? * Select... Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law. Are you authorized to work in the United States? * Select... Please confirm you are over 21 years of age. * Select... Please review and respond to the following statement:By completing this application, I understand and represent:All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed.Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will. * Select... Voluntary Demographic Questions
For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. How would you describe your gender identity? Select... Select... How would you describe your racial/ethnic background? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select... Are you a protected veteran or active member of the United States Armed Forces? Select...
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Social Media Manager, RISE
will develop and execute our social media strategy for our RISE dispensary brand. They will work collaboratively with creative, regional marketing, brand marketing, ecomm, regional sales, OMNI channel leaders, compliance, and external partners to grow awareness & sales for RISE dispensaries. We’re seeking an innovative, creative, and strategic social media expert, who lives social media both inside and outside of work. (Don’t be shy, show us that screen time!) You have a deep understanding of the social voice, tone and style that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. You also generate your own personal content and ideally well-versed in cannabis culture. Responsibilities
Develop and execute a winning social media strategy (in concert with Sr Social Media Strategist) that helps RISE achieve its audience engagement and growth goals, while simultaneously building the brand. Develop an ongoing content calendar for all key social channels, in partnership with the broader RISE team, inclusive of influencer content. Lead content creation across a variety of sources: design team, in-house social content creators, external partners, and self-produced videos & photos Continuously monitor ROI and translate channel / campaign data into actionable insights. Conduct regular competitive audits & implement new/reactive plans as needed. Manage social media influencer relationships and content parameters. Execute community management across all RISE corporate channels Establish social KPIs/goals and produce monthly social media reports tracking progress Stay up to date on social media guidelines and restrictions with an eye towards successful workarounds by channel Develop strategy, content guidelines, and community management guidelines for secondary RISE social accounts managed by regional marketing teams. Monitor and coach secondary account managers. Qualifications
You have 1-3+ years’ experience in social media management
, leveraging Instagram & Facebook, and ideally Reddit, TikTok, and YouTube to engage and build communities. You are fluent in social tools,
such as Sprout Social, Meta Business Manager, Hootsuite, or similar You can create content across social media platforms,
leveraging basic graphic design (with Photoshop and/or Canva) and lo-fi photography and video skills. You can write engaging copy,
that manifests our brand voice in a relevant, authentic, channel-appropriate manner. You can organize, prioritize, and manage multiple projects under strict deadlines,
with a variety of opinionated stakeholders across the organization, and across a wide variety of RISE-related accounts. You love a fast pace and don’t mind the frequent pivots.
Cannabis is highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work. You eat, sleep, and breathe social media.
You are up on social trends, world news, popular culture, and fandoms. You have a good sense of humor.
You’re someone who knows how to leverage humor to grow brand love. You understand cannabis culture
– and know the cannabis brands and dispensaries that are showing up in social media authentically and the ones who are trying a little too hard. Additional Requirements
Must be able to travel to work events, which may occur on evenings and/or weekends . Expected travel = 5-10%. Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver’s license Must be a minimum of 21 years of age Must be approved b y state badging agency to work in cannabis industry The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $70,000 - $85,000 USD Create a Job Alert Interested in building your career at Green Thumb? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf What are your compensation expectations for this role? * Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business? * Select... If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below. Please enter only
one
name. Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb? * Select... At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job. Will you require Visa sponsorship now or in the future? * Select... Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law. Are you authorized to work in the United States? * Select... Please confirm you are over 21 years of age. * Select... Please review and respond to the following statement:By completing this application, I understand and represent:All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed.Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will. * Select... Voluntary Demographic Questions
For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. How would you describe your gender identity? Select... Select... How would you describe your racial/ethnic background? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select... Are you a protected veteran or active member of the United States Armed Forces? Select...
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