MWR Navy Race Marketing Specialist

This position is assigned to the Fleet and Family Readiness (FFR); Fleet Readiness (N92), Commander, Navy Region Southwest, San Diego, CA. Incumbent serves as the Commercial Sponsorship/Marketing Manager for the Navy Marquee Run-Coronado Bay Bridge Run ("NMR-CBR"). This position is responsible for commercial sponsorship, advertising and marketing for the NMR-CBR, with the intent to expand the event to national notoriety and international participation. Knowledge of DoD commercial sponsorship program policies, procedures, and techniques. Knowledge of commercial sponsorship and advertising agreement writing. Knowledge of community relations and public affairs techniques. Knowledge of marketing techniques and strategies for event promotion. Knowledge of applicable military protocols and procedures. Knowledge of and ability to conduct and analyze marketing research, including surveys, demographics, needs assessments, focus groups and pricing reviews. Skill in the use of state-of-the-art marketing/display equipment (projector, iOS, etc.) Skill in planning and coordinating media coverage for all races. Skill in facilitating press conferences. Knowledge of how to prepare and present creative concepts and marketing plans. Knowledge of target commercial businesses or categories enhancing the NRO programs. Skill in written and oral communication. Skill in organizing and handling numerous projects and events at one time. Skill in the use of a variety of communication and informational media methods and techniques to stimulate interest of a variety of publics, which have different levels of understanding. Skill in the use of a variety of informational marketing and media methods such as graphic arts, design, illustration, photographs, computers, broadcast, etc. Ability to develop a comprehensive commercial sponsorship and advertising plan for a Race Organization. Ability to identify the characteristics of target audiences and determine the most effective sources, methods, and techniques to use in reaching patrons. Ability to analyze the results of information gathering techniques, surveys, inquiries, etc. to improve upon existing systems.

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