Houston Methodist
Sponsorship - Senior Marketing Specialist
Houston Methodist, Houston, Texas, United States, 77246
TheSenior Marketing Specialistwill focus on
local marketing
sponsorship
s and optimizations
, ensuring alignment with
system sponsorship strategy and our
overall brand objectives. This role is responsible for partnering with and supporting the
Market Managers
to maximize the impact of Houston Methodist’s sponsorship portfolio. The Senior Marketing Specialist plays a key role in developing, implementing, and measuring sponsorship plans that enhance brand visibility across sports, arts, and community partnerships. This position also oversees
consumer e
vents
and strategy
and
manages
relationships with a wide range of internal and external stakeholders, including vendors and sponsorship partners
. At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, this position contributes to strategy and optimization of various marketing programs. This client-facing position manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management. The Sr. Marketing Specialist position contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.
PEOPLE ESSENTIAL FUNCTIONS Leads and maintains positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives. Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager. Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.
SERVICE ESSENTIAL FUNCTIONS Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports. Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events. Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.
QUALITY/SAFETY ESSENTIAL FUNCTIONS Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually. Develops clear and concise communications, reports, and presentations with compelling data for leadership.
FINANCE ESSENTIAL FUNCTIONS Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors. Develops campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned. Submits invoices on time; tracks and adheres to budgets for assigned projects.
GROWTH/INNOVATION ESSENTIAL FUNCTIONS Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement. Proactively problem solves when challenges present themselves. Partners with leadership to represent hospital/entity in hospital or system committees as needed.
This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.
EDUCATION Bachelor's degree in Business, Marketing, Digital Communications, Communications or related field
WORK EXPERIENCE Six years' experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising
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local marketing
sponsorship
s and optimizations
, ensuring alignment with
system sponsorship strategy and our
overall brand objectives. This role is responsible for partnering with and supporting the
Market Managers
to maximize the impact of Houston Methodist’s sponsorship portfolio. The Senior Marketing Specialist plays a key role in developing, implementing, and measuring sponsorship plans that enhance brand visibility across sports, arts, and community partnerships. This position also oversees
consumer e
vents
and strategy
and
manages
relationships with a wide range of internal and external stakeholders, including vendors and sponsorship partners
. At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, this position contributes to strategy and optimization of various marketing programs. This client-facing position manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management. The Sr. Marketing Specialist position contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.
PEOPLE ESSENTIAL FUNCTIONS Leads and maintains positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives. Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager. Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.
SERVICE ESSENTIAL FUNCTIONS Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports. Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events. Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.
QUALITY/SAFETY ESSENTIAL FUNCTIONS Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually. Develops clear and concise communications, reports, and presentations with compelling data for leadership.
FINANCE ESSENTIAL FUNCTIONS Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors. Develops campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned. Submits invoices on time; tracks and adheres to budgets for assigned projects.
GROWTH/INNOVATION ESSENTIAL FUNCTIONS Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement. Proactively problem solves when challenges present themselves. Partners with leadership to represent hospital/entity in hospital or system committees as needed.
This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.
EDUCATION Bachelor's degree in Business, Marketing, Digital Communications, Communications or related field
WORK EXPERIENCE Six years' experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising
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