Primary Arms
Chief Financial Officer
Primary Arms is seeking a seasoned and strategic Chief Financial Officer (CFO) to lead our finance function through its next growth phase. This is a pivotal leadership opportunity for a mission-aligned executive who thrives in fast-paced, multi-channel environmentsand views finance not just as a function, but as a strategic enabler of operational excellence, cultural transformation, and long-term value creation. This is not a typical CFO role. It requires someone who can navigate complexity with clarity, build scalable systems, and partner across functions to drive impact. For the right leader, this is a chance to help shape the future of a uniquely positioned, values-driven organization. The CFO will serve as a strategic partner to the CEO and executive team, responsible for elevating financial performance, operational discipline, and cross-functional collaboration. This is a hands-on, high-impact role that blends strategic thinking with operational execution. The CFO will oversee all aspects of finance and accounting, including: Planning, budgeting, and forecasting Reporting and audit readiness Tax strategy and compliance Banking, treasury, and insurance Pricing, margin optimization, and capital planning M&A readiness (light but strategic) Managing a high-performing finance team Serve as a strategic advisor to the CEO and executive team on financial performance, growth strategy, and long-term value creation Lead financial planning and analysis (FP&A), budgeting, forecasting, and cash flow management Ensure compliance with GAAP, federal, state, and international tax and regulatory requirements Oversee monthly close, financial reporting, and external audits (in collaboration with the Accounting Manager) Manage banking, treasury, insurance, and auditor relationships Partner with merchandising, operations, and e-commerce teams to improve margins, pricing, and working capital efficiency Develop and refine financial systems, processes, and internal controls to support scale Support limited M&A activity, including due diligence and integration Create and report on meaningful KPIs to measure cross-functional performance Lead with humility, integrity, and a collaborative spirit Financial Strategy & Execution Improve financial reporting cadence and insights to support strategic decisions Implement a capital allocation plan aligned with growth goals Operational Discipline & Controls Strengthen internal controls and audit readiness Ensure timely and accurate financial closes and reporting Optimize cash management, working capital, and margins Cross-Functional Collaboration Build strong relationships across merchandising, manufacturing, e-commerce, and government sales Improve cost transparency and operational efficiency across departments Contribute actively to enterprise-wide strategy Team Leadership Assess and refine finance team structure for scale Develop and coach rising finance leaders Foster a culture of accountability, continuous learning, and high performance Proven experience as a CFO in a complex, high-growth business Background in retail, e-commerce, manufacturing, or wholesale distribution strongly preferred Demonstrated success in building and leading high-performance finance teams Expertise in tax strategy, compliance, audits, and financial systems Experience with M&A processes, including due diligence and integration Proficiency in NetSuite or similar ERP systems (NetSuite strongly preferred) CPA, MBA, or equivalent credentials preferred Strong communicator with a bias for action Hands-on, adaptable, and entrepreneurial mindset High integrity, low ego, and a collaborative leadership style
Primary Arms is seeking a seasoned and strategic Chief Financial Officer (CFO) to lead our finance function through its next growth phase. This is a pivotal leadership opportunity for a mission-aligned executive who thrives in fast-paced, multi-channel environmentsand views finance not just as a function, but as a strategic enabler of operational excellence, cultural transformation, and long-term value creation. This is not a typical CFO role. It requires someone who can navigate complexity with clarity, build scalable systems, and partner across functions to drive impact. For the right leader, this is a chance to help shape the future of a uniquely positioned, values-driven organization. The CFO will serve as a strategic partner to the CEO and executive team, responsible for elevating financial performance, operational discipline, and cross-functional collaboration. This is a hands-on, high-impact role that blends strategic thinking with operational execution. The CFO will oversee all aspects of finance and accounting, including: Planning, budgeting, and forecasting Reporting and audit readiness Tax strategy and compliance Banking, treasury, and insurance Pricing, margin optimization, and capital planning M&A readiness (light but strategic) Managing a high-performing finance team Serve as a strategic advisor to the CEO and executive team on financial performance, growth strategy, and long-term value creation Lead financial planning and analysis (FP&A), budgeting, forecasting, and cash flow management Ensure compliance with GAAP, federal, state, and international tax and regulatory requirements Oversee monthly close, financial reporting, and external audits (in collaboration with the Accounting Manager) Manage banking, treasury, insurance, and auditor relationships Partner with merchandising, operations, and e-commerce teams to improve margins, pricing, and working capital efficiency Develop and refine financial systems, processes, and internal controls to support scale Support limited M&A activity, including due diligence and integration Create and report on meaningful KPIs to measure cross-functional performance Lead with humility, integrity, and a collaborative spirit Financial Strategy & Execution Improve financial reporting cadence and insights to support strategic decisions Implement a capital allocation plan aligned with growth goals Operational Discipline & Controls Strengthen internal controls and audit readiness Ensure timely and accurate financial closes and reporting Optimize cash management, working capital, and margins Cross-Functional Collaboration Build strong relationships across merchandising, manufacturing, e-commerce, and government sales Improve cost transparency and operational efficiency across departments Contribute actively to enterprise-wide strategy Team Leadership Assess and refine finance team structure for scale Develop and coach rising finance leaders Foster a culture of accountability, continuous learning, and high performance Proven experience as a CFO in a complex, high-growth business Background in retail, e-commerce, manufacturing, or wholesale distribution strongly preferred Demonstrated success in building and leading high-performance finance teams Expertise in tax strategy, compliance, audits, and financial systems Experience with M&A processes, including due diligence and integration Proficiency in NetSuite or similar ERP systems (NetSuite strongly preferred) CPA, MBA, or equivalent credentials preferred Strong communicator with a bias for action Hands-on, adaptable, and entrepreneurial mindset High integrity, low ego, and a collaborative leadership style