Wake Forest University
Digital & Email Marketing Fellow, Department of Athletics
Wake Forest University, Winston Salem, North Carolina, United States, 27101
Digital & Email Marketing Fellow
The Digital & Email Marketing Fellow is a 10-month position which will assist the Digital & Integrated Marketing team with planning and organizational efforts related to strategic digital and email communications. Essential Functions: Work in partnership with the Assistant Director for Digital & Email Marketing and the Assistant AD for Digital & Integrated Marketing through daily office hours to learn about the development and execution of marketing and sales plans for all athletics programs. Learn about driving ticket sales and event awareness through the development and execution of email and digital communications. Increase skill sets related to graphic and visual design by working in partnership with the Digital & Integrated Marketing and Creative Strategy teams to create select graphic assets for use in promoting athletic programs and special events. Gain an understanding of the facets of all digital and integrated marketing channels by assisting with development and management of webpages, digital advertising campaigns, and other fan-focused collateral. Design and execute marketing automation campaigns that generate ancillary revenue and enhance the customer journey. Assist in analyzing the performance of emails and other digital communications and provide strategic recommendations for continued improvement. Other Functions: Performs other related duties as assigned. Required Education, Knowledge, Skills, Abilities: BA/BS degree required. Minimum of one-year experience directly related to the duties and responsibilities specified, or an equivalent combination of education and experience preferred. Preferred Education, Knowledge, Skills, Abilities: Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Proven expertise in communications including writing, proofreading, and editing skills. Extensive computer skills in both Windows and Mac environments. Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet. Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator). Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented. Ability to prioritize departmental work and schedule accordingly; ability to set and meet deadlines. Ability to solve problems associated with development-related communications and initiatives. Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public. Ability to manage stress and handle change. Ability to work as a member of a team and/or independently in a fast-paced environment. Ability to work occasional evenings and weekends as required. Accountabilities: Responsible for own work. Additional Job Description: Time Type Requirement: Full time Note to Applicant: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. Equal Opportunity Statement: The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. Accommodations for Applicants: If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
The Digital & Email Marketing Fellow is a 10-month position which will assist the Digital & Integrated Marketing team with planning and organizational efforts related to strategic digital and email communications. Essential Functions: Work in partnership with the Assistant Director for Digital & Email Marketing and the Assistant AD for Digital & Integrated Marketing through daily office hours to learn about the development and execution of marketing and sales plans for all athletics programs. Learn about driving ticket sales and event awareness through the development and execution of email and digital communications. Increase skill sets related to graphic and visual design by working in partnership with the Digital & Integrated Marketing and Creative Strategy teams to create select graphic assets for use in promoting athletic programs and special events. Gain an understanding of the facets of all digital and integrated marketing channels by assisting with development and management of webpages, digital advertising campaigns, and other fan-focused collateral. Design and execute marketing automation campaigns that generate ancillary revenue and enhance the customer journey. Assist in analyzing the performance of emails and other digital communications and provide strategic recommendations for continued improvement. Other Functions: Performs other related duties as assigned. Required Education, Knowledge, Skills, Abilities: BA/BS degree required. Minimum of one-year experience directly related to the duties and responsibilities specified, or an equivalent combination of education and experience preferred. Preferred Education, Knowledge, Skills, Abilities: Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Proven expertise in communications including writing, proofreading, and editing skills. Extensive computer skills in both Windows and Mac environments. Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet. Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator). Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented. Ability to prioritize departmental work and schedule accordingly; ability to set and meet deadlines. Ability to solve problems associated with development-related communications and initiatives. Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public. Ability to manage stress and handle change. Ability to work as a member of a team and/or independently in a fast-paced environment. Ability to work occasional evenings and weekends as required. Accountabilities: Responsible for own work. Additional Job Description: Time Type Requirement: Full time Note to Applicant: This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. Equal Opportunity Statement: The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. Accommodations for Applicants: If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.