Suno
Sr. Performance Marketing Manager, Paid Search
Suno, New York, New York, United States, 10001
About Suno
Suno is a music company for the next generation of creators. Its AI-powered platform makes it easy for anyone to create original music. Built by musicians and engineers, Suno empowers users to turn ideas into fully produced tracks in minutes and unlocks a more rewarding music making experience full of endless new creative possibilities. Whether you're a first-time songwriter or a seasoned artist, Suno helps you make music thats meaningful, personal, and uniquely yours. Check out the Suno version of the job here!
About the Role
As a key member of our Growth team, the
Senior Performance Marketing Manager (Paid Search)
will own Sunos acquisition strategy across all intent-driven and app discovery platforms - including Google App Campaigns, Apple Search Ads, YouTube, and emerging mobile ad networks. Reporting to the Performance Marketing Lead, youll be responsible for capturing high-intent users globally and turning them into loyal subscribers. This is a high-impact, independent role ideal for a data-driven operator who thrives on precision, experimentation, and efficiency.
What Youll Do
Plan, manage, and optimize paid search campaigns across Google App Campaigns, Apple Search Ads, and YouTube
Lead keyword strategy and bidding across both branded and non-branded queries to maximize subscription volume at efficient CAC
Drive growth in top global markets including Japan, Germany, and South Korea through geo-specific strategies and localization
Build initiative-level acquisition plans across App Campaigns, Apple Search Ads, and YouTube, with detailed spend forecasts and LTV/CAC-based budget allocations by market
Run a disciplined test-and-learn program across bidding, targeting, and funnel variations, and partner with analytics to evolve dashboards that surface actionable insights across geos
Partner with product and web teams to improve post-click conversion rates through CRO, deep linking, and funnel testing
Build and analyze robust campaign performance reports using Singular and internal BI dashboards to guide optimizations
Own retargeting strategies for free users, trials, and churned subscribers using Display and YouTube campaigns
Stay current on platform changes, privacy regulations, attribution strategies, and AI-powered search features to maximize performance
What Youll Need
3+ years of hands-on experience managing SEM, app campaigns, or mobile user acquisition for a B2C app or subscription business
Deep experience with Google App Campaigns, Apple Search Ads, and performance-based YouTube campaigns
Strong grasp of mobile attribution tools (e.g., Singular, Adjust, AppsFlyer) and experience working within SKAdNetwork constraints
Fluency in campaign data analysis and optimization, with proficiency in Excel, cohort analysis, and LTV/CAC modeling
Experience running localized campaigns across international markets with sensitivity to language, platform mix, and conversion flow nuances
Ability to work cross-functionally with product, web, creative, and analytics teams to optimize acquisition performance end to end
Familiarity with App Store Optimization (ASO) best practices and how paid + organic strategies work together
Highly self-directed and comfortable owning strategy, execution, and reporting without heavy oversight
A love of music (listening, exploring, making) is a huge plus.
Perks & Benefits for Full-Time Employees
Generous Company Equity Package
401(k) with 3% Employer Match & Roth 401(k)
Unlimited PTO & Sick Time
Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
Continued / Creative Education Stipend
Generous Commuter Allowance
Free In-Office Lunch Delivery (3 Days per Week)
Additional Notes:
Applicants must be eligible to work in the US Compensation:
The annual base salary range is $100,000 - $130,000
Suno is a music company for the next generation of creators. Its AI-powered platform makes it easy for anyone to create original music. Built by musicians and engineers, Suno empowers users to turn ideas into fully produced tracks in minutes and unlocks a more rewarding music making experience full of endless new creative possibilities. Whether you're a first-time songwriter or a seasoned artist, Suno helps you make music thats meaningful, personal, and uniquely yours. Check out the Suno version of the job here!
About the Role
As a key member of our Growth team, the
Senior Performance Marketing Manager (Paid Search)
will own Sunos acquisition strategy across all intent-driven and app discovery platforms - including Google App Campaigns, Apple Search Ads, YouTube, and emerging mobile ad networks. Reporting to the Performance Marketing Lead, youll be responsible for capturing high-intent users globally and turning them into loyal subscribers. This is a high-impact, independent role ideal for a data-driven operator who thrives on precision, experimentation, and efficiency.
What Youll Do
Plan, manage, and optimize paid search campaigns across Google App Campaigns, Apple Search Ads, and YouTube
Lead keyword strategy and bidding across both branded and non-branded queries to maximize subscription volume at efficient CAC
Drive growth in top global markets including Japan, Germany, and South Korea through geo-specific strategies and localization
Build initiative-level acquisition plans across App Campaigns, Apple Search Ads, and YouTube, with detailed spend forecasts and LTV/CAC-based budget allocations by market
Run a disciplined test-and-learn program across bidding, targeting, and funnel variations, and partner with analytics to evolve dashboards that surface actionable insights across geos
Partner with product and web teams to improve post-click conversion rates through CRO, deep linking, and funnel testing
Build and analyze robust campaign performance reports using Singular and internal BI dashboards to guide optimizations
Own retargeting strategies for free users, trials, and churned subscribers using Display and YouTube campaigns
Stay current on platform changes, privacy regulations, attribution strategies, and AI-powered search features to maximize performance
What Youll Need
3+ years of hands-on experience managing SEM, app campaigns, or mobile user acquisition for a B2C app or subscription business
Deep experience with Google App Campaigns, Apple Search Ads, and performance-based YouTube campaigns
Strong grasp of mobile attribution tools (e.g., Singular, Adjust, AppsFlyer) and experience working within SKAdNetwork constraints
Fluency in campaign data analysis and optimization, with proficiency in Excel, cohort analysis, and LTV/CAC modeling
Experience running localized campaigns across international markets with sensitivity to language, platform mix, and conversion flow nuances
Ability to work cross-functionally with product, web, creative, and analytics teams to optimize acquisition performance end to end
Familiarity with App Store Optimization (ASO) best practices and how paid + organic strategies work together
Highly self-directed and comfortable owning strategy, execution, and reporting without heavy oversight
A love of music (listening, exploring, making) is a huge plus.
Perks & Benefits for Full-Time Employees
Generous Company Equity Package
401(k) with 3% Employer Match & Roth 401(k)
Unlimited PTO & Sick Time
Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
Continued / Creative Education Stipend
Generous Commuter Allowance
Free In-Office Lunch Delivery (3 Days per Week)
Additional Notes:
Applicants must be eligible to work in the US Compensation:
The annual base salary range is $100,000 - $130,000