Sigma
Integrated Marketing Lead
The Integrated Marketing Lead will serve as a strategic marketing partner to the global and regional business teams, owning the planning and orchestration of integrated marketing strategies and campaigns for an assigned franchise and/or modality. This role will translate business objectives, customer insights, and key priorities into cohesive, customer-first integrated marketing strategies that drive customer engagement and growth. This position will play a critical role coordinating annual marketing plan, guiding campaign strategy, and working cross-functionally to ensure all marketing activities across channels are aligned, consistent, and driving measurable impact. Role can be located anywhere in Europe, India or the US Minimum Qualifications:
Bachelor's Degree in Marketing, Business, Communications or a related field 5-7+ years of experience in marketing, campaign marketing, digital marketing, communications or related roles B2B experience Demonstrated ability to lead integrated marketing strategy and cross-functional campaign planning in globally distributed teams Proven experience with marketing planning as part of annual operating plans across global, matrixed teams Strong analytical and problem-solving skills, with the ability to translate insights into actionable strategies Skilled in prioritization, project management, and stakeholder management Excellent communication skills, with proven ability to advocate for business needs and influence stakeholders at all levels Preferred Qualifications:
Master's degree in related field Experience within life sciences ideal Pay Range for this position: $81,500 - $147,000 Our ranges are derived from several sources, and largely reliant on relevant industry market data. Should we decide to make an offer, we will consider several factors, including but not limited to your location, skills, experience, career level, and other job-related factors. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; paid time off; and paid holidays; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.
The Integrated Marketing Lead will serve as a strategic marketing partner to the global and regional business teams, owning the planning and orchestration of integrated marketing strategies and campaigns for an assigned franchise and/or modality. This role will translate business objectives, customer insights, and key priorities into cohesive, customer-first integrated marketing strategies that drive customer engagement and growth. This position will play a critical role coordinating annual marketing plan, guiding campaign strategy, and working cross-functionally to ensure all marketing activities across channels are aligned, consistent, and driving measurable impact. Role can be located anywhere in Europe, India or the US Minimum Qualifications:
Bachelor's Degree in Marketing, Business, Communications or a related field 5-7+ years of experience in marketing, campaign marketing, digital marketing, communications or related roles B2B experience Demonstrated ability to lead integrated marketing strategy and cross-functional campaign planning in globally distributed teams Proven experience with marketing planning as part of annual operating plans across global, matrixed teams Strong analytical and problem-solving skills, with the ability to translate insights into actionable strategies Skilled in prioritization, project management, and stakeholder management Excellent communication skills, with proven ability to advocate for business needs and influence stakeholders at all levels Preferred Qualifications:
Master's degree in related field Experience within life sciences ideal Pay Range for this position: $81,500 - $147,000 Our ranges are derived from several sources, and largely reliant on relevant industry market data. Should we decide to make an offer, we will consider several factors, including but not limited to your location, skills, experience, career level, and other job-related factors. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; paid time off; and paid holidays; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses. The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.