Prepared
Director of Product and Partner Marketing
Prepared, Washington, District Of Columbia, United States, 20001
Director Of Product & Partner Marketing
We are seeking a Director of Product & Partner Marketing to lead the strategic positioning and go-to-market efforts for the Prepared platform and partner ecosystem. Reporting to the Vice President, Marketing, this "player-coach" role requires a leader who can develop high-impact strategies and roll up their sleeves to help execute them. You will be instrumental in shaping our product narratives, ensuring successful product launches, enabling internal teams, and driving co-marketing initiatives with partners. What You'll Do
Product Positioning & Messaging:
Develop and refine compelling product narratives that resonate with our target audiences, ensuring consistency across all channels.
Go-to-Market Strategy:
Lead cross-functional teams to plan and execute product launches, ensuring alignment with sales, product, and customer success teams.
Competitive Intelligence:
Monitor market trends and competitor activities to inform positioning and identify opportunities for differentiation.
Sales Enablement:
Create and maintain sales tools, including pitch decks, case studies, and training materials, to empower our sales team.
Product Feedback Loop:
Establish and maintain a feedback loop with Product Management to help inform market and product trends to maximize product-market fit.
Partner Marketing:
Develop and execute co-marketing programs with strategic partners, enhancing joint value propositions and market reach.
Team Leadership:
Mentor and develop a high-performing product and partner marketing team, fostering a culture of collaboration and continuous improvement.
What Makes You a Great Fit
8+ years of experience in product marketing and partner marketing, with a focus on B2B SaaS solutions.
Proven track record of successful product launches and partner marketing initiatives.
Exceptional communication skills, with the ability to craft compelling narratives and present to diverse audiences.
Strong analytical skills, with experience in market research and competitive analysis
Demonstrated ability to lead and mentor teams, as well as influence cross-functional stakeholders.
Experience in the public safety or emergency services sector is a plus.
Pay Transparency
The base compensation for this role is approximately $190,000 - 194,000 per year. You are also eligible for employee benefits, company equity grants, participation in Prepared's unlimited vacation program. Benefits
Remote-First Culture Medical, Dental, and Vision Benefits 401k + Free Financial Advisors with Betterment Monthly Cell Phone Stipend Unlimited Time Off + 15 Observed Holidays 12 Weeks of Paid Parental Leave (birthing + non-birthing parents) Visit a PSAP (911 Center) WeWork Membership for All Employees Annual Company Offsite AI Tools like ChatGPT + NotionAI $500 Work from Home Budget $350 Annual L&D Stipend At Prepared, we are committed to building a safer and more connected world, and we believe that fostering diversity, equity, and inclusion is essential to achieving this mission. We are a proud equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other protected characteristic. We actively seek to create an inclusive environment where diverse perspectives are valued and everyone has the opportunity to contribute meaningfully to our mission of improving public safety and emergency response for all communities. Prepared is not sponsoring visas at this time.
We are seeking a Director of Product & Partner Marketing to lead the strategic positioning and go-to-market efforts for the Prepared platform and partner ecosystem. Reporting to the Vice President, Marketing, this "player-coach" role requires a leader who can develop high-impact strategies and roll up their sleeves to help execute them. You will be instrumental in shaping our product narratives, ensuring successful product launches, enabling internal teams, and driving co-marketing initiatives with partners. What You'll Do
Product Positioning & Messaging:
Develop and refine compelling product narratives that resonate with our target audiences, ensuring consistency across all channels.
Go-to-Market Strategy:
Lead cross-functional teams to plan and execute product launches, ensuring alignment with sales, product, and customer success teams.
Competitive Intelligence:
Monitor market trends and competitor activities to inform positioning and identify opportunities for differentiation.
Sales Enablement:
Create and maintain sales tools, including pitch decks, case studies, and training materials, to empower our sales team.
Product Feedback Loop:
Establish and maintain a feedback loop with Product Management to help inform market and product trends to maximize product-market fit.
Partner Marketing:
Develop and execute co-marketing programs with strategic partners, enhancing joint value propositions and market reach.
Team Leadership:
Mentor and develop a high-performing product and partner marketing team, fostering a culture of collaboration and continuous improvement.
What Makes You a Great Fit
8+ years of experience in product marketing and partner marketing, with a focus on B2B SaaS solutions.
Proven track record of successful product launches and partner marketing initiatives.
Exceptional communication skills, with the ability to craft compelling narratives and present to diverse audiences.
Strong analytical skills, with experience in market research and competitive analysis
Demonstrated ability to lead and mentor teams, as well as influence cross-functional stakeholders.
Experience in the public safety or emergency services sector is a plus.
Pay Transparency
The base compensation for this role is approximately $190,000 - 194,000 per year. You are also eligible for employee benefits, company equity grants, participation in Prepared's unlimited vacation program. Benefits
Remote-First Culture Medical, Dental, and Vision Benefits 401k + Free Financial Advisors with Betterment Monthly Cell Phone Stipend Unlimited Time Off + 15 Observed Holidays 12 Weeks of Paid Parental Leave (birthing + non-birthing parents) Visit a PSAP (911 Center) WeWork Membership for All Employees Annual Company Offsite AI Tools like ChatGPT + NotionAI $500 Work from Home Budget $350 Annual L&D Stipend At Prepared, we are committed to building a safer and more connected world, and we believe that fostering diversity, equity, and inclusion is essential to achieving this mission. We are a proud equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other protected characteristic. We actively seek to create an inclusive environment where diverse perspectives are valued and everyone has the opportunity to contribute meaningfully to our mission of improving public safety and emergency response for all communities. Prepared is not sponsoring visas at this time.