Birdy Grey
VP of PD & ProductionLos Angeles, CA
Birdy Grey, Los Angeles, California, United States, 90001
VP Of PD & Production
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person's life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. Birdy Grey is seeking a strategic, hands-on Vice President of Product Development & Production to lead and scale our U.S.-based product development and production operations across a dynamic range of categoriesincluding bridesmaid dresses, newly launched groomsmen suits, and non-dress offerings such as pajamas, robes, and wedding accessories. This is a pivotal moment of growth and innovation for Birdy Grey: our new groomsmen line is scaling rapidly, we've just launched a new China-based team to deepen supplier collaboration and accelerate speed to market, and we're sourcing from a more globally diversified supply base than ever before. We're also building out our first-ever U.S. sample room to drive faster, design-led product development and bring our creative vision to life. This role offers a unique opportunity to help shape the next chapter of Birdy Grey by leading the U.S. PD & Production team and collaborating closely with our China counterparts to deliver beautifully made, trend-right productson time and at scale. Both the U.S. and China teams report into the COO. Scope of Responsibilities Team & Process Leadership Lead and inspire a growing team (currently 5 team members with 4 open roles) across Product Development, Technical Design, and Production, with direct oversight of the U.S. team. Actively partner with the China team to align on execution, standards, timelines, and workflowsproviding guidance, documentation, and support. Oversee the newly launched LA-based Sample Room (including Pattern Maker and Sewer) to accelerate design-led innovation and in-house prototyping. Build and implement scalable processes across PD & Production to ensure product quality, fit consistency, and timeline adherence across all categories and global suppliers. Sample Room & Technical Design Ensure construction standards, fit specs, and technical processes are aligned between the LA and China sample rooms. Supervise the U.S.-based Technical Design team and partner closely with Design to translate creative vision into production-ready garments. Facilitate clear, organized handoffs of patterns, tech packs, BOMs, and samples between the U.S. and China teams, with proper documentation and version control. Global Development & Production Oversee global development and production operations across China, Southeast Asia, and South Asia, ensuring timelines, quality, and margin targets are consistently met. In South Asia, directly manage relationships with manufacturing partners, including development approvals, production timelines, and vendor performanceserving as the key point of contact and decision-maker. In China and Southeast Asia, work in close partnership with Birdy Grey's China-based supply chain team, who maintain direct factory oversight. Provide them with strategic input, development handoffs, cross-functional guidance, and information from U.S. teams (e.g., Planning, Design, Merchandising, CX) to ensure local execution supports business goals. Serve as a collaborative liaison between U.S.-based teams and Asia-based production, ensuring clarity, alignment, and proactive troubleshooting across borders. Maintain tight coordination with Merchandising and Planning to support margin goals, capacity planning, and delivery execution. Partner with Finance to reconcile vendor costing, track product margin performance, and lead initiatives to improve cost efficiency across BOMs, sourcing, and factory operations. Fast MTO (Made-to-Order) Enablement Play a key leadership role in scaling Birdy Grey's Fast MTO initiative, enabling rapid made-to-order production with minimal inventory risk. Collaborate with cross-functional teams to define timelines, owners, and deliverables for Fast MTO activation. Provide ongoing guidance and coordination with the China team executing Fast MTO, ensuring alignment in fit, construction, and production standards across both Fast MTO and traditional bulk models. Strategic Leadership Collaborate with Design, Merchandising, Planning, Ops, and the China team to deliver trend-right, well-constructed, and on-time product launches. Create and maintain SOPs across development and production to improve efficiency and consistency across global teams. Actively engage in team-building, hiring, mentoring, and succession planning to strengthen the U.S. Product Development & Production function. The Right Candidate: Qualifications & Personal Attributes Education: Bachelor's Degree Required Experience / Requirements: 15+ years of progressive leadership experience in Product Development and/or Production, ideally within apparel categories that require thoughtful construction, complex vendor coordination, and speed-to-market execution. Experience in DTC or high-growth fashion brands that require speed, innovation, and flexibility across categories. Demonstrated success leading both creative and operational teams across Product Development, Production, and cross-functional partners (Design, Merchandising, Planning, Operations, CX, China Supply Chain team). Experience managing a global supply chain and cross-border development workflows, including direct collaboration with overseas teams and factory partners in Asia. Proven ability to build scalable systems and processes that balance innovation, speed, and commercial viability across product categories. Strong communication and leadership skillsable to guide internal U.S. teams while also serving as a hands-on partner to Asia-based counterparts, ensuring consistency in fit, process, and quality. Comfortable working in mid-sized or high-growth companies, where agility, collaboration, critical thinking, problem solving, and strong judgment are required to scale effectively. Highly organized, strategic, and execution-oriented, capable of managing detailed calendars, cross-functional timelines, and deliverables. Strong financial acumen with ability to partner with Finance and Planning teams on product costing, margin targets, and vendor performance. Based in Los Angeles, with ability to work on-site 34 days per week for team management, sample review, and executive collaboration. Travel to China office / factories in Asia 2 - 4 times a year. Nice To Haves: Mandarin Chinese fluency and/or experience working closely with Asia-based production, development, or technical teams. Direct experience launching or overseeing an internal sample room, including hiring and managing Patternmakers and Sewers, and setting up equipment and process flow. Background in bridal, occasionwear, or dressesespecially categories with long lead times, customization needs, or high construction complexity (e.g., polyester chiffon, satin). Familiarity with Fast MTO / Just-in-Time (JIT) production models and the ability to partner cross-functionally to enable a short lead-time, on-demand supply chain. Why Birdy Grey: Benefits & Perks (for eligible Full-Time Employees) Competitive Compensation: Based on experience and performance + Annual Performance Bonus Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits Retirement: 401K + up to 4% match after 3 months Generous PTO: Flexible Open PTO Policy + 11 paid holidays Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products Family Benefits: 3 months of paid parental leave Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person's life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. Birdy Grey is seeking a strategic, hands-on Vice President of Product Development & Production to lead and scale our U.S.-based product development and production operations across a dynamic range of categoriesincluding bridesmaid dresses, newly launched groomsmen suits, and non-dress offerings such as pajamas, robes, and wedding accessories. This is a pivotal moment of growth and innovation for Birdy Grey: our new groomsmen line is scaling rapidly, we've just launched a new China-based team to deepen supplier collaboration and accelerate speed to market, and we're sourcing from a more globally diversified supply base than ever before. We're also building out our first-ever U.S. sample room to drive faster, design-led product development and bring our creative vision to life. This role offers a unique opportunity to help shape the next chapter of Birdy Grey by leading the U.S. PD & Production team and collaborating closely with our China counterparts to deliver beautifully made, trend-right productson time and at scale. Both the U.S. and China teams report into the COO. Scope of Responsibilities Team & Process Leadership Lead and inspire a growing team (currently 5 team members with 4 open roles) across Product Development, Technical Design, and Production, with direct oversight of the U.S. team. Actively partner with the China team to align on execution, standards, timelines, and workflowsproviding guidance, documentation, and support. Oversee the newly launched LA-based Sample Room (including Pattern Maker and Sewer) to accelerate design-led innovation and in-house prototyping. Build and implement scalable processes across PD & Production to ensure product quality, fit consistency, and timeline adherence across all categories and global suppliers. Sample Room & Technical Design Ensure construction standards, fit specs, and technical processes are aligned between the LA and China sample rooms. Supervise the U.S.-based Technical Design team and partner closely with Design to translate creative vision into production-ready garments. Facilitate clear, organized handoffs of patterns, tech packs, BOMs, and samples between the U.S. and China teams, with proper documentation and version control. Global Development & Production Oversee global development and production operations across China, Southeast Asia, and South Asia, ensuring timelines, quality, and margin targets are consistently met. In South Asia, directly manage relationships with manufacturing partners, including development approvals, production timelines, and vendor performanceserving as the key point of contact and decision-maker. In China and Southeast Asia, work in close partnership with Birdy Grey's China-based supply chain team, who maintain direct factory oversight. Provide them with strategic input, development handoffs, cross-functional guidance, and information from U.S. teams (e.g., Planning, Design, Merchandising, CX) to ensure local execution supports business goals. Serve as a collaborative liaison between U.S.-based teams and Asia-based production, ensuring clarity, alignment, and proactive troubleshooting across borders. Maintain tight coordination with Merchandising and Planning to support margin goals, capacity planning, and delivery execution. Partner with Finance to reconcile vendor costing, track product margin performance, and lead initiatives to improve cost efficiency across BOMs, sourcing, and factory operations. Fast MTO (Made-to-Order) Enablement Play a key leadership role in scaling Birdy Grey's Fast MTO initiative, enabling rapid made-to-order production with minimal inventory risk. Collaborate with cross-functional teams to define timelines, owners, and deliverables for Fast MTO activation. Provide ongoing guidance and coordination with the China team executing Fast MTO, ensuring alignment in fit, construction, and production standards across both Fast MTO and traditional bulk models. Strategic Leadership Collaborate with Design, Merchandising, Planning, Ops, and the China team to deliver trend-right, well-constructed, and on-time product launches. Create and maintain SOPs across development and production to improve efficiency and consistency across global teams. Actively engage in team-building, hiring, mentoring, and succession planning to strengthen the U.S. Product Development & Production function. The Right Candidate: Qualifications & Personal Attributes Education: Bachelor's Degree Required Experience / Requirements: 15+ years of progressive leadership experience in Product Development and/or Production, ideally within apparel categories that require thoughtful construction, complex vendor coordination, and speed-to-market execution. Experience in DTC or high-growth fashion brands that require speed, innovation, and flexibility across categories. Demonstrated success leading both creative and operational teams across Product Development, Production, and cross-functional partners (Design, Merchandising, Planning, Operations, CX, China Supply Chain team). Experience managing a global supply chain and cross-border development workflows, including direct collaboration with overseas teams and factory partners in Asia. Proven ability to build scalable systems and processes that balance innovation, speed, and commercial viability across product categories. Strong communication and leadership skillsable to guide internal U.S. teams while also serving as a hands-on partner to Asia-based counterparts, ensuring consistency in fit, process, and quality. Comfortable working in mid-sized or high-growth companies, where agility, collaboration, critical thinking, problem solving, and strong judgment are required to scale effectively. Highly organized, strategic, and execution-oriented, capable of managing detailed calendars, cross-functional timelines, and deliverables. Strong financial acumen with ability to partner with Finance and Planning teams on product costing, margin targets, and vendor performance. Based in Los Angeles, with ability to work on-site 34 days per week for team management, sample review, and executive collaboration. Travel to China office / factories in Asia 2 - 4 times a year. Nice To Haves: Mandarin Chinese fluency and/or experience working closely with Asia-based production, development, or technical teams. Direct experience launching or overseeing an internal sample room, including hiring and managing Patternmakers and Sewers, and setting up equipment and process flow. Background in bridal, occasionwear, or dressesespecially categories with long lead times, customization needs, or high construction complexity (e.g., polyester chiffon, satin). Familiarity with Fast MTO / Just-in-Time (JIT) production models and the ability to partner cross-functionally to enable a short lead-time, on-demand supply chain. Why Birdy Grey: Benefits & Perks (for eligible Full-Time Employees) Competitive Compensation: Based on experience and performance + Annual Performance Bonus Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits Retirement: 401K + up to 4% match after 3 months Generous PTO: Flexible Open PTO Policy + 11 paid holidays Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products Family Benefits: 3 months of paid parental leave Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building