Brown-Forman
Marketing Manager - Marketing Manager - Indiana/West Virginia/Minnesota/Iowa/Nor
Brown-Forman, Indianapolis, Indiana, United States, 46201
Marketing Manager for Indiana, West Virginia, Minnesota, Iowa, North Dakota, South Dakota and Nebraska
Join Brown-Forman as the Marketing Manager for Indiana, West Virginia, Minnesota, Iowa, North Dakota, South Dakota and Nebraska! Play a pivotal role in shaping the future of our premium spirits brands. This position involves developing and executing innovative marketing strategies that build brand equity, drive revenue, and engage consumers across all channels. Collaborate with key stakeholders, including the General Manager, Regional Marketing Director, and various teams, to ensure marketing efforts align with business objectives and meet consumer needs. The focus will be on creating effective brand-building plans that drive sales, grow market share, and enhance brand equity. What You Can Expect Lead strategic imperatives for the portfolio, brands, and region in partnership with leadership. Analyze market and consumer data to identify trends, insights, and growth opportunities. Develop, prioritize, localize, implement, execute, and evaluate brand, business, and consumer plans. Leverage the Brown-Forman Growth Framework to create impactful brand marketing campaigns. Manage campaign activation, ensuring consistency and evaluating marketing investments. Build strong relationships with media outlets and influencers to increase brand affinity. Maintain relationships with third-party vendors and agencies for high-quality marketing services. Develop and manage a high-performing team, championing brand initiatives within the field. Serve as the primary point for consumer and competitive intelligence, advocating for brands in the cluster. Ensure impeccable budget management and accountability for portfolio and brand business results. What You Bring to the Table Minimum of six years in marketing roles within the beverage or CPG industry, with proficiency in financial and business analyses, including budget management. Proven track record in strategic planning, execution, and leveraging competitive intelligence in marketing plan development. Strong organizational skills to manage priorities in a fast-paced environment, coupled with excellent interpersonal and communication skills. Ability to build relationships and strategic partnerships across all levels, with persuasive presentation, storytelling, and coaching skills. Demonstrated ability to manage, develop, and motivate a team. Ability to work under pressure, meet deadlines, and manage multiple projects, demonstrating independent judgment and initiative in a multicultural environment. Enthusiasm for the organization and commitment to outcomes, with a willingness to travel up to 25%. Proficiency in Google Suite and a valid driver's license. Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Join Brown-Forman as the Marketing Manager for Indiana, West Virginia, Minnesota, Iowa, North Dakota, South Dakota and Nebraska! Play a pivotal role in shaping the future of our premium spirits brands. This position involves developing and executing innovative marketing strategies that build brand equity, drive revenue, and engage consumers across all channels. Collaborate with key stakeholders, including the General Manager, Regional Marketing Director, and various teams, to ensure marketing efforts align with business objectives and meet consumer needs. The focus will be on creating effective brand-building plans that drive sales, grow market share, and enhance brand equity. What You Can Expect Lead strategic imperatives for the portfolio, brands, and region in partnership with leadership. Analyze market and consumer data to identify trends, insights, and growth opportunities. Develop, prioritize, localize, implement, execute, and evaluate brand, business, and consumer plans. Leverage the Brown-Forman Growth Framework to create impactful brand marketing campaigns. Manage campaign activation, ensuring consistency and evaluating marketing investments. Build strong relationships with media outlets and influencers to increase brand affinity. Maintain relationships with third-party vendors and agencies for high-quality marketing services. Develop and manage a high-performing team, championing brand initiatives within the field. Serve as the primary point for consumer and competitive intelligence, advocating for brands in the cluster. Ensure impeccable budget management and accountability for portfolio and brand business results. What You Bring to the Table Minimum of six years in marketing roles within the beverage or CPG industry, with proficiency in financial and business analyses, including budget management. Proven track record in strategic planning, execution, and leveraging competitive intelligence in marketing plan development. Strong organizational skills to manage priorities in a fast-paced environment, coupled with excellent interpersonal and communication skills. Ability to build relationships and strategic partnerships across all levels, with persuasive presentation, storytelling, and coaching skills. Demonstrated ability to manage, develop, and motivate a team. Ability to work under pressure, meet deadlines, and manage multiple projects, demonstrating independent judgment and initiative in a multicultural environment. Enthusiasm for the organization and commitment to outcomes, with a willingness to travel up to 25%. Proficiency in Google Suite and a valid driver's license. Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.