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Informa

Account Manager, Portfolio

Informa, Auburndale, Massachusetts, United States, 02466

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Account Manager, Portfolio

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue. We're a vibrant community of world-class practitioners

over 2000 colleagues strong

with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. The Account Manager, Portfolio position is part of the Global Portfolio Sales team at Informa TechTarget, responsible for managing high-value accounts that contribute to over 30% of the company's revenue. This team oversees a range of product lines and plays a pivotal role in driving growth across the business. Key Responsibilities: You will be assigned to a team that focuses on high-value accounts. In this role, you'll work closely with a Strategy Director, who leads client management across Informa TechTarget's various divisions, and a team of Account Managers and Specialists. The goal is to drive revenue growth by expanding our footprint within assigned accounts through upselling at the product level or cross-selling into new lines of business. Actively prospect into assigned accounts with the goal of multithreading, upselling, and cross-selling. You will work to expand business within current accounts and break into new areas, increasing our footprint and enhancing customer relationships. Manage existing pockets of business, delivering on deals either sold by yourself, the Strategy Director, or collaboratively by the team. This includes renewing deals and ensuring ongoing client satisfaction while driving additional revenue. Your role will have a dual focus: delivering on revenue targets through renewals and executing strategies to convert new business opportunities into revenue. The Account Manager, Portfolio role is ideal for someone who thrives in a target-driven environment, enjoys working with high-value accounts, and has a passion for expanding business opportunities within a global portfolio. The ideal candidate will have demonstrated experience working with B2B technology marketing platforms, specifically: Experience leveraging account and prospect-level intent data to drive marketing campaigns and sales enablement Proven track record creating and managing webinar content across professional communities Background in implementing targeted advertising campaigns to reach active B2B tech buyers Experience developing or managing customized online environments for user engagement History of participating in or organizing online summits featuring industry experts Demonstrated ability to develop high-performance marketing assets for B2B technology audiences The successful candidate will possess in-depth knowledge of multiple technology sectors, including: Cybersecurity Cloud and IT Infrastructure Data Management and Analytics Networking Storage and Data Protection Unified Communications and Collaboration AI Software and Services Application Development Preferred Qualifications: 3+ years of experience in B2B technology marketing Proven success using intent data to drive marketing and sales outcomes Strong understanding of the B2B technology buyer journey Experience working across multiple technology verticals Demonstrated ability to translate technical concepts for various audience segments Track record of successful campaign execution using marketing technology platforms This role requires a versatile professional who can navigate the complex B2B technology landscape and leverage TechTarget's comprehensive suite of products to connect technology buyers with sellers effectively.