CentralSquare Technologies
Senior Digital Marketing Specialist
CentralSquare Technologies - Los Angeles, California, United States
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Senior Digital Marketing Specialist
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CentralSquare Technologies . CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than
8,000 public sector agencies
trust CentralSquare solutions each day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient. Responsibilities
Plan, execute, and optimize omni-channel campaigns including paid search, email, display, etc., to meet digital pipeline generation and revenue goals. Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities. Collaborate with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns. Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence. Manage and update website content with relevant and consistent messaging. Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ad activities. Work with web developers to enhance user experience and implement website enhancements. Track, measure, and report on the performance of digital marketing efforts, providing insights to improve engagement and effectiveness. Requirements
Bachelor’s degree in marketing, business, or related field. 3-5 years of experience in a B2B marketing environment. Strong understanding of Digital Marketing, ABM, retargeting, and automation best practices. Proficient with modern B2B MarTech stack - WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc. Self-starter with a results-oriented mindset and well-managed projects. Creative thinking and willingness to push the status quo. Excellent written and verbal communication skills. Ability to manage multiple initiatives in a fast-paced environment. Preferred Qualifications
Experience in public safety, public administration, or government technology. SaaS or cloud-based technology experience. Hands-on experience with Demandbase, 6sense, or similar platforms. Remote work experience. Additional Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industry: Software Development This job posting is active. Referrals can increase your chances of interviewing at CentralSquare Technologies by 2x.
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Senior Digital Marketing Specialist
role at
CentralSquare Technologies . CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than
8,000 public sector agencies
trust CentralSquare solutions each day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient. Responsibilities
Plan, execute, and optimize omni-channel campaigns including paid search, email, display, etc., to meet digital pipeline generation and revenue goals. Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities. Collaborate with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns. Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence. Manage and update website content with relevant and consistent messaging. Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ad activities. Work with web developers to enhance user experience and implement website enhancements. Track, measure, and report on the performance of digital marketing efforts, providing insights to improve engagement and effectiveness. Requirements
Bachelor’s degree in marketing, business, or related field. 3-5 years of experience in a B2B marketing environment. Strong understanding of Digital Marketing, ABM, retargeting, and automation best practices. Proficient with modern B2B MarTech stack - WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc. Self-starter with a results-oriented mindset and well-managed projects. Creative thinking and willingness to push the status quo. Excellent written and verbal communication skills. Ability to manage multiple initiatives in a fast-paced environment. Preferred Qualifications
Experience in public safety, public administration, or government technology. SaaS or cloud-based technology experience. Hands-on experience with Demandbase, 6sense, or similar platforms. Remote work experience. Additional Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industry: Software Development This job posting is active. Referrals can increase your chances of interviewing at CentralSquare Technologies by 2x.
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