Marketing Operations and Intelligence Manger
Resilinc - Milpitas, California, United States, 95035
Work at Resilinc
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Overview
Marketing Operations and Intelligence Manger
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Resilinc Marketing Operations and Intelligence Manger Join to apply for the
Marketing Operations and Intelligence Manger
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Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
About The Role
Resilinc is looking for a
Marketing Operations and Intelligence Managerwho thrives on strategy, data, and innovation. In this high-impact role, youll own the development and execution of scalable marketing processes that power brand visibility, fuel pipeline growth, and supercharge customer engagement. Were looking for a metrics-obsessed operator who has successfully delivered actionable insights across marketing programs and campaigns.
What You Will Do
:::
### Campaign Execution and Funnel Performance
- Own technical execution of campaign infrastructure (playbook and oversight of build, QA, deploy in Marketo and Salesforce) for demand gen programs Optimize lead routing, scoring, and SLAs across marketing funnel stages Standardize campaign attribution modeling and performance reporting aligned to pipeline KPIs Support self-service trial orchestration and lifecycle flow (SCWatch and Agentic AI modules over time). Partner with Product to track trial signups, usage signals, and conversion metrics
### AI-First Marketing Tools
- Evaluate and evolve marketing tools (Marketo, Salesforce, 6sense, ZoomInfo, GA4, Power BI) in collaboration with technical team to support AI-driven demand workflows, personalization, and real-time performance intelligence Build executive dashboards and OKR tracking for the CMO including campaign and channel ROI, adoption of new platform packaging, partner enablement, etc. Support Board and Executive reporting cycles, as well as weekly reporting across the team Partner with Product and Sales Ops to integrate agentic AI capabilities into campaign flows and digital engagement (e.g., 6sense, ZoomInfo,etc)
### Efficiency and Enablement
- Automate manual tasks using AI-enabled tools for audience segmentation, persona scoring, and performance prediction. Identify and resolve friction points across campaign development, launch, and measurement. Create a campaign enablement playbook for demand, partner, and customer marketing teams including base documentation and templates.
### What You Will Bring
- A bachelor's degree in marketing, business, or a related field; MBA or other advanced degrees preferred 3+ years of experience in marketing operations Proven ability in using AI-enabled tools to automate tasks and build workflows Proficiency in Salesforce CRM, marketing automation platforms (i.e.Marketo), data enrichment platforms (i.e. ZoomInfo), account-based marketing platforms (i.e.6sense), website CMS tools (i.e. WordPress), and analytics tools (i.e. Google Analytics, Google Tag Manager, Power BI) Strong analytical and problem-solving skills, with the ability to translate data into actionable insights. BI related experience is a plus Excellent communication and project management skills, with the ability to work effectively with cross-functional teams and external vendors Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
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