What You'll Do..
Support the Marketing Information Manager in creating key reports and conducting ad-hoc analyses across various data platforms (COGNOS on internal data and external platforms provided by Nielsen, CGA, Kantar, HDI, and other agencies).
Focus on key reports comparing GK performance against competitors in both on-trade and off-trade, and performance against GK Dartboard (KPI dashboard).
Develop selling stories for GK brands to key customers, in collaboration with Customer Marketing.
Conduct Brand Planning analysis (Where to Play) and How to Win (e.g., NPD projects).
Provide insights for Internal Communications team and external PR/communications.
Perform advanced analysis such as forecasting and assessing the impact/ROI of activities.
Manage data quality control and data management tasks linked to Nielsen and Kantar platforms.
Communicate insights to internal stakeholders at various levels using different formats.
What You'll Bring..
Excellent stakeholder engagement and management skills with proven influencing ability.
A self-starter capable of building strong working relationships, with excellent teamwork and interpersonal skills.
Customer/consumer curiosity, passionate about understanding and meeting customer needs.
Resilience, confidence, and self-belief when working under tight deadlines.
Experience or academic interest in insight/research areas.
Strong mathematical and analytical problem-solving skills (essential).
Knowledge of research methodology.
Project management experience and knowledge.
Ability to analyze, contextualize, and derive true insights from data/research.
Knowledge of the Pub Market is desirable.
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Company Description
Our people make us an incredible place to work. We support our teams with our core values, encouraging authenticity and ownership of success.
We care
about embracing individuality and each other.
Customer First
- Our customers are at the heart of Greene King.
We take ownership and give freedom to succeed
– Make great things happen, own the outcomes, think differently, and do the right thing.
We win, learn, and celebrate together
– Learn from mistakes, celebrate successes individually and as a team.
Join Greene King, the UK's leading pub company and brewer, with a 220-year brewing and pub history, and a team of 39,000 committed to British hospitality.
Additional Information
We reward hard work with:
Competitive salary, pension contributions, and career development opportunities across our brands.
33% discount for employees and 15% for loved ones on all brands.
Free employee assistance program supporting mental health, well-being, financial, and legal needs.
50% discount for employees and 25% for loved ones at Greene King Inns and hotels.
Referral bonus of £1,500 for successful candidate referrals.
Access to Wagestream for early wage access.
Up to 30% retail discounts, including offers at Superdrug and exclusive deals with mobile providers.
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Insight Analyst