24 Seven Talent
Sr. CRM Manager
24 Seven Talent - Corona, California, us, 92878
Work at 24 Seven Talent
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Overview
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Sr. CRM Manager
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Sr. CRM Manager
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24 Seven Talent Get AI-powered advice on this job and more exclusive features. Sr. CRM Manager
We’re seeking a strategic and creative Sr. CRM Manager to lead the development and optimization of our CRM programs across email, SMS, and mobile. This individual will be instrumental in driving customer acquisition, retention, personalization, and loyalty through consumer-centric initiatives that connect meaningfully with our audience. Serving as the central data steward for our portfolio of brands, this role is responsible for managing and activating first-party data across all consumer-facing channels—including email, SMS, SEM, digital media, retail media, and paid social. Job Description
Sr. CRM Manager
We’re seeking a strategic and creative Sr. CRM Manager to lead the development and optimization of our CRM programs across email, SMS, and mobile. This individual will be instrumental in driving customer acquisition, retention, personalization, and loyalty through consumer-centric initiatives that connect meaningfully with our audience. Serving as the central data steward for our portfolio of brands, this role is responsible for managing and activating first-party data across all consumer-facing channels—including email, SMS, SEM, digital media, retail media, and paid social.
Key Responsibilities
CRM Content Strategy & Engagement
Own and execute content strategies across email, SMS, and mobile channels. Analyze performance metrics and implement data-driven optimizations to enhance customer engagement and campaign effectiveness.
Content Planning & Development
Partner with the digital strategy team to produce personalized, visually impactful content tailored to segmented audiences, ensuring a cohesive brand experience across platforms.
Audience Segmentation & Targeting
Collaborate with the Data & Analytics team to refine audience segmentation within our Consumer Data Platform (CDP), focusing on behavioral insights and multi-channel engagement patterns.
Integrated Marketing Execution
Coordinate with cross-functional teams—Brand, Creative, and Digital Marketing—to align CRM campaigns with broader marketing programs and deliver seamless, personalized customer journeys.
Process, Testing & Optimization
Establish best practices, standard operating procedures, and documentation for CRM initiatives. Lead A/B testing and campaign measurement to inform future strategy.
Cross-Functional Collaboration & Leadership
Work closely with stakeholders across Marketing, Sales, Media, Analytics, and IT. Serve as a collaborative and empathetic team leader, supporting digital innovation and transformation.
Qualifications
Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field. 5+ years of experience in CRM, lifecycle marketing, and digital project management. Proficient in CRM SaaS platforms and content management systems. Experience with tools like Airship or similar mobile marketing platforms preferred. Proven ability to develop and manage consumer-focused email, SMS, and mobile campaigns. Experience working in a highly matrixed, fast-paced environment—ideally within CPG or similar industries. Ability to travel as needed.
Compensation Range
$97,500 – $130,000 base salary (+ bonus and/or benefits) Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Other Industries Staffing and Recruiting Referrals increase your chances of interviewing at 24 Seven Talent by 2x Sign in to set job alerts for “Senior Manager Customer Relationship Management” roles.
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Sr. CRM Manager
role at
24 Seven Talent 1 week ago Be among the first 25 applicants Join to apply for the
Sr. CRM Manager
role at
24 Seven Talent Get AI-powered advice on this job and more exclusive features. Sr. CRM Manager
We’re seeking a strategic and creative Sr. CRM Manager to lead the development and optimization of our CRM programs across email, SMS, and mobile. This individual will be instrumental in driving customer acquisition, retention, personalization, and loyalty through consumer-centric initiatives that connect meaningfully with our audience. Serving as the central data steward for our portfolio of brands, this role is responsible for managing and activating first-party data across all consumer-facing channels—including email, SMS, SEM, digital media, retail media, and paid social. Job Description
Sr. CRM Manager
We’re seeking a strategic and creative Sr. CRM Manager to lead the development and optimization of our CRM programs across email, SMS, and mobile. This individual will be instrumental in driving customer acquisition, retention, personalization, and loyalty through consumer-centric initiatives that connect meaningfully with our audience. Serving as the central data steward for our portfolio of brands, this role is responsible for managing and activating first-party data across all consumer-facing channels—including email, SMS, SEM, digital media, retail media, and paid social.
Key Responsibilities
CRM Content Strategy & Engagement
Own and execute content strategies across email, SMS, and mobile channels. Analyze performance metrics and implement data-driven optimizations to enhance customer engagement and campaign effectiveness.
Content Planning & Development
Partner with the digital strategy team to produce personalized, visually impactful content tailored to segmented audiences, ensuring a cohesive brand experience across platforms.
Audience Segmentation & Targeting
Collaborate with the Data & Analytics team to refine audience segmentation within our Consumer Data Platform (CDP), focusing on behavioral insights and multi-channel engagement patterns.
Integrated Marketing Execution
Coordinate with cross-functional teams—Brand, Creative, and Digital Marketing—to align CRM campaigns with broader marketing programs and deliver seamless, personalized customer journeys.
Process, Testing & Optimization
Establish best practices, standard operating procedures, and documentation for CRM initiatives. Lead A/B testing and campaign measurement to inform future strategy.
Cross-Functional Collaboration & Leadership
Work closely with stakeholders across Marketing, Sales, Media, Analytics, and IT. Serve as a collaborative and empathetic team leader, supporting digital innovation and transformation.
Qualifications
Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field. 5+ years of experience in CRM, lifecycle marketing, and digital project management. Proficient in CRM SaaS platforms and content management systems. Experience with tools like Airship or similar mobile marketing platforms preferred. Proven ability to develop and manage consumer-focused email, SMS, and mobile campaigns. Experience working in a highly matrixed, fast-paced environment—ideally within CPG or similar industries. Ability to travel as needed.
Compensation Range
$97,500 – $130,000 base salary (+ bonus and/or benefits) Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Other Industries Staffing and Recruiting Referrals increase your chances of interviewing at 24 Seven Talent by 2x Sign in to set job alerts for “Senior Manager Customer Relationship Management” roles.
Associate Director - CRM and Demand Marketing
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Irvine, CA $100,000.00-$172,500.00 1 week ago Newport Beach, CA $113,000.00-$158,000.00 1 week ago Corona, CA $97,500.00-$130,000.00 1 week ago Irvine, CA $95,000.00-$130,000.00 16 hours ago Irvine, CA $119,110.00-$171,688.00 5 months ago City of Industry, CA $105,000.00-$120,000.00 1 hour ago Irvine, CA $106,500.00-$202,500.00 6 days ago Irvine, CA $100,000.00-$115,000.00 3 weeks ago Brea, CA $137,093.00-$188,475.00 6 days ago Irvine, CA $85,000.00-$102,000.00 1 week ago Irvine, CA $100,000.00-$130,000.00 2 weeks ago Senior Performance Marketing Manager, Google
Santa Ana, CA $92,141.00-$115,175.00 2 weeks ago LCM, Sr. Client Success Specialist - Remote
Irvine, CA $70,000.00-$90,000.00 1 week ago Irvine, CA $170,000.00-$220,000.00 34 minutes ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr