FM
Marketing Insights Analyst
FM - Johnston, Rhode Island, us, 02919
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Overview
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Marketing Insights Analyst
role at
FM Join to apply for the
Marketing Insights Analyst
role at
FM FM is a leading property insurer of the world's largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in a variety of challenging roles.
Work Location:
This role requires on-site work three days per week, with the option to work two days remotely, depending on business needs.
Eligibility:
Applicants must live within 50 miles of our corporate office. Relocation is not offered for this position
Summary
The Marketing Insights Analyst is responsible for enabling effective marketing by defining the strategy for, and ensuring the execution of, initiatives related to marketing measurement, data quality, unification, integration, access, and analysis for the purposes of creating and reporting strategic insights.
This role is strategically focused on the governance and management of critical data sets, leveraging them to create insights that drive more effective and measurable marketing campaigns and guide strategic business decisions. In partnership with colleagues, this role will also be tactically accountable for defining, and reporting on marketing performance and return on investment.
Responsibilities
Lead the development of Marketing measurement plans and Account Insights dashboards. Analyze data and consult with Marketing, Sales, and Operations colleagues to integrate account insights into digital marketing campaign development, execution, and measurement. Analyze market, account and contact data, along with marketing program requirements for data. Create actionable insights from data through data analysis, contextualizing data, data visualization and storytelling. Identify and help define opportunities to create new business insights from internal and external data. Develop and manage implementation of the strategic agenda and plan for marketing data management. Prioritize initiatives, maintain a roadmap, and communicate data management status, progress, and success. Manage and execute a marketing data management plan and establish ongoing coordination with Sales, Operations, and all other Staff groups (Engineering, Underwriting, Claims, Data Analytics, etc.) to ensure visibility and alignment. Conduct gap analysis to ensure quality of existing data and develop and handle ongoing processes to maintain data integrity. Consult on the data structure and acquisition strategy to ensure that desired levels of breadth and quality are achieved across firmographic, personal, behavioral, predictive, and prescriptive marketing data.
Qualifications
Required Education:
4-year degree/bachelor’s in marketing, Data Analytics, Computer Science, or Business required.
Required Work Experience
10+ years of related work experience with marketing measurement, analytics, and insights required. Strong data evaluation skills – with the ability to extract and interpret data from various sources and transform it into insights and strategic recommendations. Proficient in digital analytic tools including Excel, PowerPoint, Google Analytics and Power BI for analysis and reporting. Proven experience driving data quality initiatives, joining data from disparate systems, and finding new ways to provide insights from data that can be easily accessed. Managing and executing a marketing data management strategy. Experience maintaining road maps and prioritizing/managing initiatives is a plus!
Soft Skills
Strategic and curious thinker Creative problem solver. Effective communication written and verbal skills Highly effective organizational skills to manage workload effectively. High level of attention to detail. Strong collaboration skills with the ability to work in a cross-functional and matrixed environment. Industry knowledge strongly preferred!
The hiring range for this position is $117,280 -$168,600 USD. The final salary offer will vary based on individual education, skills, and experience. The position is eligible to participate in FM’s comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.
FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Research, Analyst, and Information Technology Industries Insurance Referrals increase your chances of interviewing at FM by 2x Sign in to set job alerts for “Insights Analyst” roles.
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Marketing Insights Analyst
role at
FM Join to apply for the
Marketing Insights Analyst
role at
FM FM is a leading property insurer of the world's largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in a variety of challenging roles.
Work Location:
This role requires on-site work three days per week, with the option to work two days remotely, depending on business needs.
Eligibility:
Applicants must live within 50 miles of our corporate office. Relocation is not offered for this position
Summary
The Marketing Insights Analyst is responsible for enabling effective marketing by defining the strategy for, and ensuring the execution of, initiatives related to marketing measurement, data quality, unification, integration, access, and analysis for the purposes of creating and reporting strategic insights.
This role is strategically focused on the governance and management of critical data sets, leveraging them to create insights that drive more effective and measurable marketing campaigns and guide strategic business decisions. In partnership with colleagues, this role will also be tactically accountable for defining, and reporting on marketing performance and return on investment.
Responsibilities
Lead the development of Marketing measurement plans and Account Insights dashboards. Analyze data and consult with Marketing, Sales, and Operations colleagues to integrate account insights into digital marketing campaign development, execution, and measurement. Analyze market, account and contact data, along with marketing program requirements for data. Create actionable insights from data through data analysis, contextualizing data, data visualization and storytelling. Identify and help define opportunities to create new business insights from internal and external data. Develop and manage implementation of the strategic agenda and plan for marketing data management. Prioritize initiatives, maintain a roadmap, and communicate data management status, progress, and success. Manage and execute a marketing data management plan and establish ongoing coordination with Sales, Operations, and all other Staff groups (Engineering, Underwriting, Claims, Data Analytics, etc.) to ensure visibility and alignment. Conduct gap analysis to ensure quality of existing data and develop and handle ongoing processes to maintain data integrity. Consult on the data structure and acquisition strategy to ensure that desired levels of breadth and quality are achieved across firmographic, personal, behavioral, predictive, and prescriptive marketing data.
Qualifications
Required Education:
4-year degree/bachelor’s in marketing, Data Analytics, Computer Science, or Business required.
Required Work Experience
10+ years of related work experience with marketing measurement, analytics, and insights required. Strong data evaluation skills – with the ability to extract and interpret data from various sources and transform it into insights and strategic recommendations. Proficient in digital analytic tools including Excel, PowerPoint, Google Analytics and Power BI for analysis and reporting. Proven experience driving data quality initiatives, joining data from disparate systems, and finding new ways to provide insights from data that can be easily accessed. Managing and executing a marketing data management strategy. Experience maintaining road maps and prioritizing/managing initiatives is a plus!
Soft Skills
Strategic and curious thinker Creative problem solver. Effective communication written and verbal skills Highly effective organizational skills to manage workload effectively. High level of attention to detail. Strong collaboration skills with the ability to work in a cross-functional and matrixed environment. Industry knowledge strongly preferred!
The hiring range for this position is $117,280 -$168,600 USD. The final salary offer will vary based on individual education, skills, and experience. The position is eligible to participate in FM’s comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.
FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Research, Analyst, and Information Technology Industries Insurance Referrals increase your chances of interviewing at FM by 2x Sign in to set job alerts for “Insights Analyst” roles.
Massachusetts, United States $70,000.00-$120,700.00 1 week ago Senior Analyst, Global Consumer Insights
Pawtucket, RI $129,700.00-$194,500.00 16 hours ago Johnston, RI $52,700.00-$100,700.00 2 weeks ago Massachusetts, United States $101,200.00-$174,100.00 1 week ago Massachusetts, United States $40.00-$50.00 3 days ago Johnston, RI $52,700.00-$100,700.00 3 weeks ago Performance Insights Manager - CVS Media Exchange (CMX)
Sr. Manager Commercial Analytics and Insights NA (Remote USA) - Hach
Massachusetts, United States $140,000.00-$175,000.00 1 month ago Massachusetts, United States $104,000.00-$156,000.00 4 weeks ago Associate Manager, Global Consumer Insights
Pawtucket, RI $68,700.00-$103,100.00 1 day ago Pawtucket, RI $68,000.00-$114,000.00 1 week ago Data Scientist - Algorithmic Power Trading Advisor
Massachusetts, United States $131,000.00-$200,790.00 2 weeks ago Manager, Omnichannel Data Strategy, Insights & Reporting
Woonsocket, RI $60,300.00-$159,120.00 2 days ago SEM Analyst - Marketing Data Science - Hybrid (Marketing & Communications)
Workbrain/Infor WFM Reporting and Analytics Analyst
Cumberland, RI $79,310.00-$158,620.00 1 day ago Medicare Data Lead Analyst, PBM Analytics and Reporting
Providence, RI $80,000.00-$100,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr