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The Role The Senior Application Analyst will be a primary executor of technical strategic opportunities on the Applications Team focused on cultivation/manufacturing applications. This role is hands on with our business applications, and will be responsible to understand, document, and support optimized configuration in all customer facing applications, and the backends that support them. The Senior Application Analyst will be asked to act as Technical Lead in some new GTI initiatives and should be prepared to execute UAT for functionality testing, regression testing, and QA review of our internal and third-party applications to ensure a stable environment. Responsibilities Engage with cross-functional business partners to define and refine requirements for future platform enhancements in all enterprise systems, with primary focus on our cultivation/manufacturing applications Establish processes for secure, compliant, and efficient electronic patient and customer document management Collaborate with ecommerce, digital, and retail teams to digitize and maintain information intake Lead technical components of loyalty and customer insights initiatives Coordinate between business partners and IT to ensure projects stay on schedule and on track Where required, establish IT presence in business systems, or pick up leadership from other team members Support customer data intake and ingestion to all relevant platforms, including but not limited to Salesforce, Blueshift, Redshift, SpringBig, LeafLogix, MJ Freeway, IHeartJane, Dutchie, Biotrack, and METRC Act as level 3 Application support for primary business applications Establish support documentation and engage with GTI's internal help desk and service delivery team to enhance the service delivered to IT's primary customers - our internal end users Document complex processes requiring cross functional involvement to smooth out execution Facilitate Retail, Marketing, Quality, Wholesale, and Brand initiatives through accurate capture and transmission of customer information - is it captured correctly, and does it end up where we need it? Oversee maintenance and integration projects across Service/Sales and Marketing Clouds in Salesforce Provide ongoing support to Salesforce users throughout business orgs and ensure configuration supports business need Optimize existing Salesforce configurations Support Quality, Wholesale, and Customer Care initiatives to collect customer feedback, data points, and make information available to business partners Drive system enhancements based on issue analysis and resolution

Qualifications

4+ years' experience managing IT applications Demonstrated history of thinking critically to investigate and resolve issues and advance improvements to other opportunities Strong technical background and comfort troubleshooting reported issues, bugs, and comfort documenting and testing in a technical environment Project management and organization skills to manage own projects and maintain visibility of project status to involved stakeholders Experience interacting with and technically supporting a loyalty, customer insights, CRM or CPD platform required Experience with highly regulated industries a plus Experience operating a distributed Service Cloud call center using AWS Connect a plus Experience implementing omni-channel marketing programs integrated w/CDP and/or data warehouse a plus Experience integrating multi-market B2B sales operation with ERP and marketplaces Salesforce Administrator and Marketing Cloud Administrator certifications - or demonstrated professional experience a plus

Additional Requirements Must passany and allrequired background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver's license Must be a minimum of 21 years of age Must be approved by state badging agency to work in cannabis industry

#LI-HYBRID The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $90,000—$115,000 USD