Tractor Supply Company
Sr Campaign Analyst
Tractor Supply Company - Brentwood, Tennessee, United States, 37027
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Overview
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Sr Campaign Analyst
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Tractor Supply Company Join to apply for the
Sr Campaign Analyst
role at
Tractor Supply Company Overall Job Summary
The Sr. Campaign Analyst, Personalization and Deployment is responsible for supporting all functional areas related to campaign orchestration, and execution/deployment. This role will use our Enterprise Data Warehouse and Campaign Databases to help identify opportunities and build improvements, create broader understanding, enhance functional support of customer personalization, assist with campaign execution, and research campaign data related questions. In addition, this role is expected to be a team lead and subject matter expert in the TSC Campaign Database. Overall Job Summary
The Sr. Campaign Analyst, Personalization and Deployment is responsible for supporting all functional areas related to campaign orchestration, and execution/deployment. This role will use our Enterprise Data Warehouse and Campaign Databases to help identify opportunities and build improvements, create broader understanding, enhance functional support of customer personalization, assist with campaign execution, and research campaign data related questions. In addition, this role is expected to be a team lead and subject matter expert in the TSC Campaign Database.
Essential Duties and Responsibilities (Min 5%)
Become a functional expert in customer and campaign data, which includes but is not limited to defining data elements, providing input on data structure, creating & troubleshooting audience lists, and aiding in training documentation as needed. Supports deployment of personalization initiatives from a campaign execution perspective from start to finish. Performs reconciliation of campaign data volume end-to-end (from EDW to Campaign Deployment) and provides waterfall counts. Works cross functionally within Marketing, IT, and Data Engineering to ensure that campaign data/technical requirements are conveyed and are reflected accurately in the systems post implementation. Supports the launch of Journeys and Triggers and leads on all campaign execution tasks from the ideation to automation phase. Builds Email, SMS, Push and Direct Mail campaigns in the campaign automation system. Performs end-to-end QC on campaign workflows, identifies opportunities, implements and documents enhancements. Monitors dashboards and campaign databases to ensure that they are synchronized. Collaborates with IT Marketing and Data Engineering to understand the data and system architecture that supports campaign orchestration. Leads high priority campaign projects to ensure efficient, accurate, and on-time delivery of marketing campaigns Supports and aligns priorities to meet customer and business needs through consistent communication with key partners Leads internal team member training with potential to lead Monitors and ensures daily campaign data loads and list processing jobs are complete for campaigns to execute. Develops and interprets campaign dashboards and presents findings to leadership
Required Qualifications
Experience : 4-5 years’ experience in Campaign Activation, Analytics or related business.
Education : Bachelor’s Degree in Business, Statistics, Computer Science, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.
Preferred Knowledge, Skills Or Abilities
Expert level SQL skills. Expertise in other programming language(s) preferred Experience with Alteryx/Tableau/PowerBI Strong knowledge of Adobe Campaign, Zeta, SQL, HTML, CSS, Marketing Automation systems, Movable Ink etc. Expertise with large data sets and relational databases Ability to tell the campaign story clearly and concisely for various audiences, including leadership Experience working with Customer Data preferred Experience with Retail POS or Loyalty Program Data High-level written and verbal communication skills Proficiency in Microsoft Office products Speak, read, and write effectively in the English language
Working Conditions
Normal office working conditions
Physical Requirements
Sitting Standing (not walking) Walking Kneeling/Stooping/Bending Driving a vehicle Reaching overhead
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Tractor Supply Company by 2x Sign in to set job alerts for “Campaign Analyst” roles.
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Sr Campaign Analyst
role at
Tractor Supply Company Join to apply for the
Sr Campaign Analyst
role at
Tractor Supply Company Overall Job Summary
The Sr. Campaign Analyst, Personalization and Deployment is responsible for supporting all functional areas related to campaign orchestration, and execution/deployment. This role will use our Enterprise Data Warehouse and Campaign Databases to help identify opportunities and build improvements, create broader understanding, enhance functional support of customer personalization, assist with campaign execution, and research campaign data related questions. In addition, this role is expected to be a team lead and subject matter expert in the TSC Campaign Database. Overall Job Summary
The Sr. Campaign Analyst, Personalization and Deployment is responsible for supporting all functional areas related to campaign orchestration, and execution/deployment. This role will use our Enterprise Data Warehouse and Campaign Databases to help identify opportunities and build improvements, create broader understanding, enhance functional support of customer personalization, assist with campaign execution, and research campaign data related questions. In addition, this role is expected to be a team lead and subject matter expert in the TSC Campaign Database.
Essential Duties and Responsibilities (Min 5%)
Become a functional expert in customer and campaign data, which includes but is not limited to defining data elements, providing input on data structure, creating & troubleshooting audience lists, and aiding in training documentation as needed. Supports deployment of personalization initiatives from a campaign execution perspective from start to finish. Performs reconciliation of campaign data volume end-to-end (from EDW to Campaign Deployment) and provides waterfall counts. Works cross functionally within Marketing, IT, and Data Engineering to ensure that campaign data/technical requirements are conveyed and are reflected accurately in the systems post implementation. Supports the launch of Journeys and Triggers and leads on all campaign execution tasks from the ideation to automation phase. Builds Email, SMS, Push and Direct Mail campaigns in the campaign automation system. Performs end-to-end QC on campaign workflows, identifies opportunities, implements and documents enhancements. Monitors dashboards and campaign databases to ensure that they are synchronized. Collaborates with IT Marketing and Data Engineering to understand the data and system architecture that supports campaign orchestration. Leads high priority campaign projects to ensure efficient, accurate, and on-time delivery of marketing campaigns Supports and aligns priorities to meet customer and business needs through consistent communication with key partners Leads internal team member training with potential to lead Monitors and ensures daily campaign data loads and list processing jobs are complete for campaigns to execute. Develops and interprets campaign dashboards and presents findings to leadership
Required Qualifications
Experience : 4-5 years’ experience in Campaign Activation, Analytics or related business.
Education : Bachelor’s Degree in Business, Statistics, Computer Science, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.
Preferred Knowledge, Skills Or Abilities
Expert level SQL skills. Expertise in other programming language(s) preferred Experience with Alteryx/Tableau/PowerBI Strong knowledge of Adobe Campaign, Zeta, SQL, HTML, CSS, Marketing Automation systems, Movable Ink etc. Expertise with large data sets and relational databases Ability to tell the campaign story clearly and concisely for various audiences, including leadership Experience working with Customer Data preferred Experience with Retail POS or Loyalty Program Data High-level written and verbal communication skills Proficiency in Microsoft Office products Speak, read, and write effectively in the English language
Working Conditions
Normal office working conditions
Physical Requirements
Sitting Standing (not walking) Walking Kneeling/Stooping/Bending Driving a vehicle Reaching overhead
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Tractor Supply Company by 2x Sign in to set job alerts for “Campaign Analyst” roles.
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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