Fanatics
Category Advisor (CAT AD), Sams Club
Fanatics - Bentonville, Arkansas, United States, 72712
Work at Fanatics
Overview
- View job
Overview
Category Advisor (CAT AD) For Sam's Club
At Fanatics Commerce, we're more than just a leader in licensed sports merchandise
we're a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. Role Overview
The Category Advisor (CAT AD) for Sam's Club is a strategic partner within Fanatics, responsible for driving performance and innovation across the licensed sports category both in-store and online. As a trusted, objective advisor to Sam's Club, the CAT AD delivers data-driven insights, assortment strategies, and operational support to ensure a seamless omnichannel experience for customers. This role manages end-to-end business analytics, merchandising execution, eCommerce growth, and supplier coordination while maintaining alignment with Sam's Club priorities, timelines, and guidelines. How You Will Make An Impact
Business Strategy & Club Traits
Develop and manage store-level trait lists based on geography, fanbase, weather zones, and performance to guide club-specific assortments. Align club traits and in club space allocations with team affinities and local market opportunities. Partner with club managers to gather input, fulfill requests, and conduct annual trait surveys. Monitor league schedules, rankings, and events to proactively identify "chase" opportunities. Performance Analytics & Reporting
Lead category-level reporting using tools such as RetailLink/Madrid, Coop-NextGen, Sam's Item Data Management and Sam's Item Link and others to drive strategic decision-making. Strong understanding of the Sam's Club systems is necessary for success in this role. Deliver actionable insights on SKU productivity, in-season recommendations, space utilization, and supplier performance. Monitor SAIL reports and sell through data to ensure supplier compliance with Sam's Club standards and drive revenue opportunities. Support financial planning, markdown optimization, and ad-hoc analysis as needed. Assortment Planning & Merchandising
Support Sam's buying team with planning and forecasting for seasonal buys, including item setup and vendor communication to ensure accurate data. Ensure consistent team naming conventions and accurate distribution strategies across all programs. Conduct quality checks on Buy Plans and Commitment Sheets for accuracy and alignment. Manage sample, images, .com content and packaging (belly bands) needs for each program as applicable. eCommerce & Omnichannel Expansion
Support BOPIC (Buy Online, Pick up In Club) growth by optimizing inventory availability. Improve product detail pages (PDPs) through IDM approvals, keyword optimization, A1 image selection, and content updates. Monitor online inventory and analyze customer feedback to refine strategy. Lead weekly eCommerce reviews, competitive site audits, and digital shelf enhancements. Build best-in-class landing pages and partner cross-functionally to improve site experience and conversion rates. Collaboration & Execution
Serve as an extension of the Sam's Club merchandising team, delivering fact-based, unbiased recommendations. Coordinate across internal and external stakeholders to ensure timely execution of feature placements, and product transitions. Maintain a professional and organized presence in the Bentonville office. What You Bring To The Team
Bachelor's degree in Business, Marketing, Communications, or related field (MBA is a plus); or equivalent experience 8+ years of experience in retail business analytics. 2+ years of experience as a Category Advisor preferred. Advanced proficiency in Excel; skilled in RetailLink, Sam's SPS, management systems, and related tools. Excellent communication skills, with the ability to create and present detailed reports. Highly organized and detail-oriented; thrives in a matrixed team environment. Strong financial and operational acumen. Where You'll Work
Based in Bentonville, AR, with hybrid flexibility.
At Fanatics Commerce, we're more than just a leader in licensed sports merchandise
we're a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. Role Overview
The Category Advisor (CAT AD) for Sam's Club is a strategic partner within Fanatics, responsible for driving performance and innovation across the licensed sports category both in-store and online. As a trusted, objective advisor to Sam's Club, the CAT AD delivers data-driven insights, assortment strategies, and operational support to ensure a seamless omnichannel experience for customers. This role manages end-to-end business analytics, merchandising execution, eCommerce growth, and supplier coordination while maintaining alignment with Sam's Club priorities, timelines, and guidelines. How You Will Make An Impact
Business Strategy & Club Traits
Develop and manage store-level trait lists based on geography, fanbase, weather zones, and performance to guide club-specific assortments. Align club traits and in club space allocations with team affinities and local market opportunities. Partner with club managers to gather input, fulfill requests, and conduct annual trait surveys. Monitor league schedules, rankings, and events to proactively identify "chase" opportunities. Performance Analytics & Reporting
Lead category-level reporting using tools such as RetailLink/Madrid, Coop-NextGen, Sam's Item Data Management and Sam's Item Link and others to drive strategic decision-making. Strong understanding of the Sam's Club systems is necessary for success in this role. Deliver actionable insights on SKU productivity, in-season recommendations, space utilization, and supplier performance. Monitor SAIL reports and sell through data to ensure supplier compliance with Sam's Club standards and drive revenue opportunities. Support financial planning, markdown optimization, and ad-hoc analysis as needed. Assortment Planning & Merchandising
Support Sam's buying team with planning and forecasting for seasonal buys, including item setup and vendor communication to ensure accurate data. Ensure consistent team naming conventions and accurate distribution strategies across all programs. Conduct quality checks on Buy Plans and Commitment Sheets for accuracy and alignment. Manage sample, images, .com content and packaging (belly bands) needs for each program as applicable. eCommerce & Omnichannel Expansion
Support BOPIC (Buy Online, Pick up In Club) growth by optimizing inventory availability. Improve product detail pages (PDPs) through IDM approvals, keyword optimization, A1 image selection, and content updates. Monitor online inventory and analyze customer feedback to refine strategy. Lead weekly eCommerce reviews, competitive site audits, and digital shelf enhancements. Build best-in-class landing pages and partner cross-functionally to improve site experience and conversion rates. Collaboration & Execution
Serve as an extension of the Sam's Club merchandising team, delivering fact-based, unbiased recommendations. Coordinate across internal and external stakeholders to ensure timely execution of feature placements, and product transitions. Maintain a professional and organized presence in the Bentonville office. What You Bring To The Team
Bachelor's degree in Business, Marketing, Communications, or related field (MBA is a plus); or equivalent experience 8+ years of experience in retail business analytics. 2+ years of experience as a Category Advisor preferred. Advanced proficiency in Excel; skilled in RetailLink, Sam's SPS, management systems, and related tools. Excellent communication skills, with the ability to create and present detailed reports. Highly organized and detail-oriented; thrives in a matrixed team environment. Strong financial and operational acumen. Where You'll Work
Based in Bentonville, AR, with hybrid flexibility.