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Senior Director, Global Digital Strategy and Capabilities

Join to apply for the Senior Director, Global Digital Strategy and Capabilities role at BioMarin Pharmaceutical Inc.

Senior Director, Global Digital Strategy and Capabilities

Join to apply for the Senior Director, Global Digital Strategy and Capabilities role at BioMarin Pharmaceutical Inc.

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BioMarin Pharmaceutical Inc. provided pay range

This range is provided by BioMarin Pharmaceutical Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$202,800.00/yr - $278,850.00/yr

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Digital Strategy and Operations

Location: San Rafael, CA

Who We Are

BioMarin is a Global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities

About Commercial

Our Commercial organization leads our Global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

Summary Description

This is a pivotal opportunity to join BioMarin's Global Commercial Digital Strategy and Operations team as the Senior Director, Global Commercial Digital Strategy & Capabilities . Reporting directly to the newly appointed Head of Global Commercial Digital , who is assembling a bold, forward-thinking team to deliver transformative capabilities, business impact and exceed ambitious business goals, this individual will be at the forefront of BioMarin’s global Commercial digital evolution across all therapeutic areas. They will shape and execute the Commercial digital strategy, champion omnichannel excellence, and scale enterprise-wide capabilities that improve customer and patient experiences, drive measurable engagement, and accelerate commercial impact.

This strategic role will embed digital into the core of brand and business planning, develop future-fit capabilities, and foster cross-functional collaboration to deliver seamless, insight-driven engagement across channels and markets.

Reporting to the Global Head of Commercial Digital, this role will partner closely with integrated Brand teams, IT, digital operations, and data analytics to transform insights into strategies, influencing and collaborating across functions to deliver integrated omnichannel experiences that drive business impact

KEY RESPONSIBILITIES

• Define and lead the long-term digital roadmap and therapeutic area-aligned strategies across global markets, grounded in business objectives, brand priorities, and evolving customer journeys.
• Establish customer and patient-centric Omnichannel planning, execution and measurement frameworks
• Establish roadmap for fully integrated data, digital and technology capabilities to enhance business agility, customer experience and drive performance measurement insights
• Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels, and digital field tools.
• Serve as the global digital subject matter expert and key point of contact across internal and external stakeholders.
• Establish global digital governance frameworks ensuring value from digital + omnichannel investments across internal and 3rd party driven activities
• Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.
• Monitor trends and emerging technologies (e.g., AI/ML, marketing automation) to inform innovation and future capabilities.

Global Capabilities & Digital Excellence:

• Design, build, and scale core digital capabilities across global markets, including customer and patient journeys, and digital governance frameworks.
• Develop and institutionalize omnichannel planning frameworks that connect modular content, orchestrated campaign execution, and real-time performance measurement to drive business impact.
• Establish marketing effectiveness capabilities and insights through Marketing Mix Modeling (MMX) and ROI digital measurement capabilities to optimize promotional investments and inform strategic decision-making.
• Advance digital maturity across the organization by championing capability building, governance standardization, and best practices in omnichannel execution.
• Support strategic initiatives such as persona development, omnichannel segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.
• Champion and embed AI-driven digital capabilities for competitive advantage

Digital Measurement:

• Define Key Performance Indicators (KPIs) to measure the impact of digital and omnichannel initiatives across both field and marketing channels.
• Establish robust, scalable measurement frameworks and dashboards that enable real-time tracking, cross-channel attribution, and actionable insights.
• Track omnichannel and marketing effectiveness, field execution performance, and digital engagement outcomes.
• Implement intelligent alert systems to proactively deliver timely insights and opportunity signals to field teams, driving informed customer engagement.
• Develop and manage digital budgets, ensuring resource efficiency and maximum return on investment.

Team Management:

• Manage, develop, and mentor a global team of 5-6 digital leads to deliver high-impact work aligned with strategic objectives.
• Foster a culture of collaboration, innovation, and continuous learning within the team.
• Provide coaching and development plans to support individual growth, performance improvement, and career progression.
• Conduct regular performance evaluations and feedback sessions to ensure role clarity, accountability, and engagement.

Qualifications:

• Minimum 12+ years of pharmaceutical, biotech or medical device industry experience, including leadership roles in digital / omnichannel strategy and engagement, campaign planning, digital analytics and/or field enablement.
• Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance.
• Strategic experience with integrated marketing automation platforms and omnichannel orchestration tools to drive customer engagement and campaign performance.
• Strong background in digital measurement, including Marketing Mix Modeling (MMX), ROI measurement, field force effectiveness, and marketing effectiveness / digital performance measurement.
• Demonstrated ability to distill complex digital and data-driven concepts into clear, actionable insights for executive leadership.
• Track record of leading, coaching, and developing high-performing teams, with a focus on value delivery, business impact, and continuous learning.
• Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments.
• Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment.
• Self-starter with a collaborative mindset, high level of accountability, and a solution-oriented approach to challenges.
• Familiarity with rare disease therapeutic areas or specialty pharma digital and marketing practices.
• Demonstrated experience in leading customer engagement orchestration and digital transformation initiatives from ideation to delivery.
• Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer and patient centricity, and operational excellence.
• Deep understanding of digital marketing channels, technologies, user experience (UX), and digital performance measurement.
• Strong experience with digital transformation and change management in mid-size, matrixed organizations.
• Strategic thinker with a results-driven mindset and a passion for digital innovation.
• Familiarity with industry best practices and benchmarks for customer orchestration and experience design.
• Ability to travel 10% of time (domestic and international)

Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology and Marketing

• Industries

  Biotechnology Research and Pharmaceutical Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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