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Join to apply for the VP of Loyalty Marketing role at Live! Casino & Hotel Maryland 3 months ago Be among the first 25 applicants Join to apply for the VP of Loyalty Marketing role at Live! Casino & Hotel Maryland Why We Need Your Talents: The Vice President, Loyalty Marketing is responsible for development and implementation of standards, procedures, and formats for the overall management of player/guest database profiles, leading data-driven strategies to maximize player acquisition & retention, manage the Database Team to execute system builds for property database marketing, promotions, and events, while staying compliant with gaming regulations. Min Compensation USD $148,500.00/Yr. Max Compensation USD $178,200.00/Yr. Overview Why We Need Your Talents: The Vice President, Loyalty Marketing is responsible for development and implementation of standards, procedures, and formats for the overall management of player/guest database profiles, leading data-driven strategies to maximize player acquisition & retention, manage the Database Team to execute system builds for property database marketing, promotions, and events, while staying compliant with gaming regulations. Responsibilities Where You'll Make an Impact: Lead and mentor a high-performing Database Marketing team in support of all Live! Casino Hotels. Ensure data accuracy and timeliness of patron communications through maintaining standards and procedures for database, development, controls, and maintenance. Oversee guest communication schedule including, but not limited to: Direct Mail, Email, App Notifications, Player Portal. Own and implement the player lifecycle strategy with a focus on optimizing profit by adjusting for reinvestment and competitor programming through leveraging player data to segment audiences, personalize offers, and drive targeted marketing campaigns. Utilize A/B testing and data analysis to optimize campaign performance and maximize ROI. Develop and implement marketing programs to drive incremental gaming and non-gaming revenues, increase market share, and profitability. Provide reporting and analysis of promotions, special events, and direct mail in partnership with the Planning and Analysis Department. Work with IT, Marketing Analytics, and other areas, as deemed necessary, to develop procedures for tracking gaming play, and effectiveness of promotions and events. Manage department’s financial data. Review database activities with each property’s GM & Marketing Leader. Stay abreast of industry trends, competitor strategies, and customer behavior. Ensure database marketing is compliant with gaming regulations and internal controls. Work with department managers and leaders in establishing Live! as an active member of the Community. All other duties as assigned. Skills To Help You Succeed A broad variety of tasks and deadlines require an irregular work schedule. Knowledge in developing and maintaining major quality, and quantity databases. Computer proficient with extensive experience with PC-based systems. Proficient experience using relational databases Proficient experience in querying languages/tools, specifically MS-SQL. Experience building reports using BI tools, specifically Microsoft Excel & Tableau. Strong knowledge of CRM and campaign management. Ability to multitask to hit tight deadlines on high volume communication schedule. Working knowledge of advertising agencies, direct mail houses, and digital direct marketing tools. Ability to analyze and interpret departmental needs and results. Ability to travel. Qualifications Must-Haves: Seven (7) to ten (10) years’ experience in data base systems and equipment for high volume business or industry with a minimum of 2 years in a managerial role of people and processes. A 4-year degree in a related field or equivalent work experience. Must be able to obtain and maintain a valid gaming license as determined by multiple lottery agencies. Physical Requirements Ability to work extended hours across all shifts in a 24/7 work environment. What We Offer Perks We Offer You Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include: Free Basic Life Insurance Free Short Term & Long-Term Disability Generous retirement savings options Paid Time Off Tuition Reimbursement On-site Wellness center for Team Members and eligible dependents (Maryland Property only) Training and pathways for career growth Robust Rewards & Recognition Programs Annual Merit Based Pay Increases Discretionary Performance Bonuses Discretionary Service Bonuses Free parking Free food and discounted meals Live! Hotel, Food & Beverage, and Entertainment Discounts Life at Live! Individuals chosen to be part of the Live! Team can expect: To be part of an exciting experience unlike any other in the market. To be given the power and responsibility to put service and community first. To come together as a strong team, while valuing and celebrating our diversity. To be given the tools, resources, and opportunity to grow in their career. To work hard and have fun. Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN. The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency! Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises. You will work in an environment where smoking is allowed. Seniority level Seniority level Executive Employment type Employment type Part-time Job function Job function Marketing and Sales Industries Gambling Facilities and Casinos Referrals increase your chances of interviewing at Live! Casino & Hotel Maryland by 2x Sign in to set job alerts for “Vice President Marketing” roles. 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