Kutztown University
Web Content Manager
Kutztown University - Kutztown, Pennsylvania, United States, 19530
Work at Kutztown University
Overview
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Overview
Salary:
$75,076.00 - $84,867.00 Annually Location :
Kutztown, PA Job Type:
Full Time Job Number:
2025-0059 Division:
University Relations and Athletics Department:
Marketing & Communications Opening Date:
07/24/2025 Closing Date:
8/10/2025 11:59 PM Eastern Bargaining Unit:
Management Classification:
Management Level 180
Job Summary Kutztown University is seeking a dynamic, creative, and highly organized Web Content Manager to join our University Relations team. This in-person position plays a key role in shaping and executing the university's digital communication strategy through compelling web content, search engine optimization, and collaboration across academic and administrative departments. Reports to the Executive Director of Web and Digital Media. Responsibilities Research, write, edit and organize engaging web content that supports the university's digital communication goals. Develop and implement Search Engine Optimization (SEO) strategies, including keyword research, on-page optimization, and performance tracking using analytics tools. Create content for new webpages and digital platforms - including copywriting, sourcing multimedia (photos, videos, social media assets) and integrating visual content to enhance engagement. Review and optimize existing website content to improve search engine visibility and user experience. Maintain and manage an editorial calendar to align web content with strategic priorities and key university initiatives. Collaborate with academic and administrative departments to shape and refine their digital content for web and digital audiences. Conduct interviews and use SEO tools and surveys to gather content and insights from stakeholders across university units. Contribute to the development of website best practices and strategy, informed by SEO insights and performance analytics. Participate in strategic planning and goal-setting initiatives with the Web and University Relations teams. Assist in training new website content contributors to ensure consistent voice, style, and quality across the site. Support the ongoing operation and governance of the university's content management system (CMS). Provide expert consultation to departments on maintaining effective, audience-focused, and content-rich sub-sites. Serve on the University Relations crisis communications team in an on-call capacity.Assist with major university events as assigned. Serve on university committees as assigned. Complete mandatory training as assigned. Supervise part-time contractors, graduate assistants, student workers, and/or interns as assigned. Minimum Qualifications
Education: Bachelor's degree in communications, professional writing, journalism, or a related field. Web & Content Expertise: Solid understanding of web design principles, user experience (UX) best practices, and content governance. Demonstrated knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Experience in maintaining and optimizing website content using analytics and SEO tools. Strong computer skills, including experience with content management systems and web page design. Communication & Writing Skills: Exceptional written and verbal communication skills, including listening, interviewing, and presentation abilities. Proven ability to write in multiple styles, including SEO keyword rich web copy, web features and marketing content. Proven editorial skills with a mastery of Associated Press (AP) style. Demonstrated ability to write persuasively, clearly, quickly and accurately. Proficiency in Microsoft Office Suite and standard office communication tools. Professional Attributes: Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. Ability to work independently and collaboratively as part of a team. Comfortable working in a diverse academic community with shared governance. On-Call / Location Requirement: As part of the crisis communications on-call rotation, must be available 24/7 during assigned periods and able to report to campus promptly in the event of an emergency.
Preferred Qualifications
Background working professionally in higher education Background with responsibilitymaintaining an institutional web presence. Experience with crisis communications. Understanding of web accessibility(WWW Consortium W3C) guideline standards. Experience with a content management system, HTML and Google Analytics. Supplemental Information Applications & resumes will be accepted until position is filled, however; to ensure full consideration, application materials should be received no later than the end of day on
August 10, 2025 . The starting salary range for this position is $75,076
- $84,867
All applications for this position must be submitted via our online application/resume system ONLY. Please do not fax, mail, or e-mail any documentation. Successful interview, reference checks, background clearances (PA Criminal, Child Abuse Clearance & FBI Clearance), and demonstration of ability are requisite qualifications for all positions. The University is very interested in hiring employees who have had extensive experience with diverse populations. Kutztown University is an AA/EOE/member of the PA State System of Higher Education and actively solicits applications from women and minority candidates.
Non-Discrimination Statement Kutztown University does not discriminate in employment or educational opportunities
on the basis of
sex, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity, or veteran status. To discuss a complaint of discrimination, please contact the Office of Social Equity, Old Main A-Wing, Room 02, by phone at 610-683-4700 or by e-mail at pena@kutztown.edu.
Pursuant to
Title IX of the Education Amendments of 1972, Kutztown University does not discriminate
on the basis of
sex and prohibits sex discrimination in any education program or activity that it
operates , including admissions and employment. Any inquiries regarding the application of Title IX at Kutztown University may be made to Bradley Davis, the University's Title IX Coordinator, located in Old Main A-Wing, Room 02A, by phone at 610-683-4782 or by email at titleix@kutztown.edu, or the Office for Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg., 400 Maryland Avenue, SW, Washington, DC 20202-1100, by phone at 800-421-3481 (TDD: 800-877-8339), by fax at 202-453-6012, or by e-mail at OCR@ed.gov. Kutztown University's Sexual Misconduct, Anti-Discrimination, and Anti-Harassment policies can be found in The Key student handbook or online at Notice of availability of the Annual Security Report and Annual Fire Safety Report
The Annual Security Report and the Annual Fire Safety Report, containing policy statements, crime and fire statistics for Kutztown University, is available online. You may also request a physical copy by emailing the KU Clery Compliance Coordinator at clery@kutztown.edu. To be eligible for coverage under the State System health plan, you must be a permanent, full-time employee (including temporary, full-time faculty with at least an academic year contract) or a permanent, part-time employee (including temporary, part-time faculty with at least an academic year contract) who is scheduled to work every pay period for at least 50% of full-time.
The link for the benefits for this group is:
Medical/Prescription Drug PPO
health plan offered to employees, which includes prescription drug and hearing coverage. Healthy U Wellness Program
Voluntary program designed to provide employees with tools and resources to assist in improving and maintaining good health. Participants are rewarded with reduced health care premiums. Dental and Vision Coverage
Offered at no additional cost to employees. State Employee Assistance Program (SEAP)
A confidential program which provides a wide range of no-cost services to address a broad range of problems, including counseling, legal, and financial services. Group Life Insurance
Employer paid term life provided for permanent employees based on onetime salary up to a maximum of $50,000. Voluntary Long-Term Disability Insurance (LTD)
Income protection equal to 60% of gross annual base salary to a maximum of $5,000 monthly benefit with an option for a 90-day or 180-day benefit elimination period. Voluntary Group Life and Personal Accident Insurance (VGLIP/AD&D)
Additional life insurance coverage and personal accident insurance to help protect against losses due to accidents or death. Maximum employee coverage is five times the annual salary up to $500,000. Group Retirement Plans
Employees can choose one of the mandatory retirement plan options - a 401(a), with a 5% employee contribution and a 9.29% employer contribution or the State Employees' Retirement Plan (SERS) pension/investment plan with various enrollment options. Voluntary Retirement Plans
All employees are eligible to participate in our 403(b) Tax Sheltered Annuity and/ or 457 Deferred Compensation Plan. Flexible Spending Accounts
Income withheld before taxes for eventual reimbursement of certain medical and dependent care expenses. Tuition Waiver
benefits vary by employee group.
01
Do you have a Bachelor's degree in communications, professional writing, journalism, or a related field?
Yes No
02
Do you have experience in maintaining and optimizing website content using analytics and SEO tools?
Yes No
03
Are you proficient in Microsoft Office Suite and standard office communication tools?
Yes No
04
Do you have editorial skills with a mastery of Associated Press (AP) style?
Yes No
Required Question
$75,076.00 - $84,867.00 Annually Location :
Kutztown, PA Job Type:
Full Time Job Number:
2025-0059 Division:
University Relations and Athletics Department:
Marketing & Communications Opening Date:
07/24/2025 Closing Date:
8/10/2025 11:59 PM Eastern Bargaining Unit:
Management Classification:
Management Level 180
Job Summary Kutztown University is seeking a dynamic, creative, and highly organized Web Content Manager to join our University Relations team. This in-person position plays a key role in shaping and executing the university's digital communication strategy through compelling web content, search engine optimization, and collaboration across academic and administrative departments. Reports to the Executive Director of Web and Digital Media. Responsibilities Research, write, edit and organize engaging web content that supports the university's digital communication goals. Develop and implement Search Engine Optimization (SEO) strategies, including keyword research, on-page optimization, and performance tracking using analytics tools. Create content for new webpages and digital platforms - including copywriting, sourcing multimedia (photos, videos, social media assets) and integrating visual content to enhance engagement. Review and optimize existing website content to improve search engine visibility and user experience. Maintain and manage an editorial calendar to align web content with strategic priorities and key university initiatives. Collaborate with academic and administrative departments to shape and refine their digital content for web and digital audiences. Conduct interviews and use SEO tools and surveys to gather content and insights from stakeholders across university units. Contribute to the development of website best practices and strategy, informed by SEO insights and performance analytics. Participate in strategic planning and goal-setting initiatives with the Web and University Relations teams. Assist in training new website content contributors to ensure consistent voice, style, and quality across the site. Support the ongoing operation and governance of the university's content management system (CMS). Provide expert consultation to departments on maintaining effective, audience-focused, and content-rich sub-sites. Serve on the University Relations crisis communications team in an on-call capacity.Assist with major university events as assigned. Serve on university committees as assigned. Complete mandatory training as assigned. Supervise part-time contractors, graduate assistants, student workers, and/or interns as assigned. Minimum Qualifications
Education: Bachelor's degree in communications, professional writing, journalism, or a related field. Web & Content Expertise: Solid understanding of web design principles, user experience (UX) best practices, and content governance. Demonstrated knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Experience in maintaining and optimizing website content using analytics and SEO tools. Strong computer skills, including experience with content management systems and web page design. Communication & Writing Skills: Exceptional written and verbal communication skills, including listening, interviewing, and presentation abilities. Proven ability to write in multiple styles, including SEO keyword rich web copy, web features and marketing content. Proven editorial skills with a mastery of Associated Press (AP) style. Demonstrated ability to write persuasively, clearly, quickly and accurately. Proficiency in Microsoft Office Suite and standard office communication tools. Professional Attributes: Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. Ability to work independently and collaboratively as part of a team. Comfortable working in a diverse academic community with shared governance. On-Call / Location Requirement: As part of the crisis communications on-call rotation, must be available 24/7 during assigned periods and able to report to campus promptly in the event of an emergency.
Preferred Qualifications
Background working professionally in higher education Background with responsibilitymaintaining an institutional web presence. Experience with crisis communications. Understanding of web accessibility(WWW Consortium W3C) guideline standards. Experience with a content management system, HTML and Google Analytics. Supplemental Information Applications & resumes will be accepted until position is filled, however; to ensure full consideration, application materials should be received no later than the end of day on
August 10, 2025 . The starting salary range for this position is $75,076
- $84,867
All applications for this position must be submitted via our online application/resume system ONLY. Please do not fax, mail, or e-mail any documentation. Successful interview, reference checks, background clearances (PA Criminal, Child Abuse Clearance & FBI Clearance), and demonstration of ability are requisite qualifications for all positions. The University is very interested in hiring employees who have had extensive experience with diverse populations. Kutztown University is an AA/EOE/member of the PA State System of Higher Education and actively solicits applications from women and minority candidates.
Non-Discrimination Statement Kutztown University does not discriminate in employment or educational opportunities
on the basis of
sex, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity, or veteran status. To discuss a complaint of discrimination, please contact the Office of Social Equity, Old Main A-Wing, Room 02, by phone at 610-683-4700 or by e-mail at pena@kutztown.edu.
Pursuant to
Title IX of the Education Amendments of 1972, Kutztown University does not discriminate
on the basis of
sex and prohibits sex discrimination in any education program or activity that it
operates , including admissions and employment. Any inquiries regarding the application of Title IX at Kutztown University may be made to Bradley Davis, the University's Title IX Coordinator, located in Old Main A-Wing, Room 02A, by phone at 610-683-4782 or by email at titleix@kutztown.edu, or the Office for Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg., 400 Maryland Avenue, SW, Washington, DC 20202-1100, by phone at 800-421-3481 (TDD: 800-877-8339), by fax at 202-453-6012, or by e-mail at OCR@ed.gov. Kutztown University's Sexual Misconduct, Anti-Discrimination, and Anti-Harassment policies can be found in The Key student handbook or online at Notice of availability of the Annual Security Report and Annual Fire Safety Report
The Annual Security Report and the Annual Fire Safety Report, containing policy statements, crime and fire statistics for Kutztown University, is available online. You may also request a physical copy by emailing the KU Clery Compliance Coordinator at clery@kutztown.edu. To be eligible for coverage under the State System health plan, you must be a permanent, full-time employee (including temporary, full-time faculty with at least an academic year contract) or a permanent, part-time employee (including temporary, part-time faculty with at least an academic year contract) who is scheduled to work every pay period for at least 50% of full-time.
The link for the benefits for this group is:
Medical/Prescription Drug PPO
health plan offered to employees, which includes prescription drug and hearing coverage. Healthy U Wellness Program
Voluntary program designed to provide employees with tools and resources to assist in improving and maintaining good health. Participants are rewarded with reduced health care premiums. Dental and Vision Coverage
Offered at no additional cost to employees. State Employee Assistance Program (SEAP)
A confidential program which provides a wide range of no-cost services to address a broad range of problems, including counseling, legal, and financial services. Group Life Insurance
Employer paid term life provided for permanent employees based on onetime salary up to a maximum of $50,000. Voluntary Long-Term Disability Insurance (LTD)
Income protection equal to 60% of gross annual base salary to a maximum of $5,000 monthly benefit with an option for a 90-day or 180-day benefit elimination period. Voluntary Group Life and Personal Accident Insurance (VGLIP/AD&D)
Additional life insurance coverage and personal accident insurance to help protect against losses due to accidents or death. Maximum employee coverage is five times the annual salary up to $500,000. Group Retirement Plans
Employees can choose one of the mandatory retirement plan options - a 401(a), with a 5% employee contribution and a 9.29% employer contribution or the State Employees' Retirement Plan (SERS) pension/investment plan with various enrollment options. Voluntary Retirement Plans
All employees are eligible to participate in our 403(b) Tax Sheltered Annuity and/ or 457 Deferred Compensation Plan. Flexible Spending Accounts
Income withheld before taxes for eventual reimbursement of certain medical and dependent care expenses. Tuition Waiver
benefits vary by employee group.
01
Do you have a Bachelor's degree in communications, professional writing, journalism, or a related field?
Yes No
02
Do you have experience in maintaining and optimizing website content using analytics and SEO tools?
Yes No
03
Are you proficient in Microsoft Office Suite and standard office communication tools?
Yes No
04
Do you have editorial skills with a mastery of Associated Press (AP) style?
Yes No
Required Question