Confidential
Vice President of Brand Strategy & Marketing Services
Confidential - New York, New York, United States, 10001
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Overview
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Overview
Vice President of Brand Strategy & Marketing Services
About the Company
Successful technology firm providing high-quality software tools to the research sector
Industry Computer Software
Type Privately Held
Founded 2010
Employees 501-1000
Categories
Finance Software Technology Consulting & Professional Services Information Technology & Services
Specialties
technology text mining research management scientific software altmetrics incubator science publishing open science data management and research software artificial intelligence machine learning open data and data analytics data analytics and artificial intelligence
About the Role
The Company is seeking a VP of Brand and Marketing Services to play a pivotal role in defining and leading a forward-looking, insight-driven brand strategy. The successful candidate will be responsible for elevating the company's position as a global category leader across various segments, both B2B and B2C. This includes evolving and governing the brand architecture, visual identity, and messaging framework to ensure consistency across all touchpoints. The VP will also serve as the primary steward of the corporate brand, leading all corporate communications functions, and developing executive communication strategies.
In addition to brand and corporate communications, the role involves leading a cross-functional marketing services team and delivering on content strategies to support pipeline and awareness goals. The VP will be a key partner to segment marketing, product marketing, and performance marketing, ensuring alignment with demand generation and sales enablement needs. Cross-functional collaboration is essential, as is the management of agency and vendor relationships. The ideal candidate will have a strong background in brand strategy, corporate communications, and marketing services, with a focus on driving brand experiences and supporting business priorities.
Hiring Manager Title SVP Marketing
Travel Percent Less than 10%
Functions
Marketing
About the Company
Successful technology firm providing high-quality software tools to the research sector
Industry Computer Software
Type Privately Held
Founded 2010
Employees 501-1000
Categories
Finance Software Technology Consulting & Professional Services Information Technology & Services
Specialties
technology text mining research management scientific software altmetrics incubator science publishing open science data management and research software artificial intelligence machine learning open data and data analytics data analytics and artificial intelligence
About the Role
The Company is seeking a VP of Brand and Marketing Services to play a pivotal role in defining and leading a forward-looking, insight-driven brand strategy. The successful candidate will be responsible for elevating the company's position as a global category leader across various segments, both B2B and B2C. This includes evolving and governing the brand architecture, visual identity, and messaging framework to ensure consistency across all touchpoints. The VP will also serve as the primary steward of the corporate brand, leading all corporate communications functions, and developing executive communication strategies.
In addition to brand and corporate communications, the role involves leading a cross-functional marketing services team and delivering on content strategies to support pipeline and awareness goals. The VP will be a key partner to segment marketing, product marketing, and performance marketing, ensuring alignment with demand generation and sales enablement needs. Cross-functional collaboration is essential, as is the management of agency and vendor relationships. The ideal candidate will have a strong background in brand strategy, corporate communications, and marketing services, with a focus on driving brand experiences and supporting business priorities.
Hiring Manager Title SVP Marketing
Travel Percent Less than 10%
Functions
Marketing