Innoviva Specialty Therapeutics, Inc.
Associate Director, Omnichannel Marketing
Innoviva Specialty Therapeutics, Inc. - Waltham, Massachusetts, us, 02453
Work at Innoviva Specialty Therapeutics, Inc.
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Associate Director, Omnichannel Marketing
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Innoviva Specialty Therapeutics, Inc. 15 hours ago Be among the first 25 applicants Join to apply for the
Associate Director, Omnichannel Marketing
role at
Innoviva Specialty Therapeutics, Inc. Get AI-powered advice on this job and more exclusive features. Company Overview:
Ensure you read the information regarding this opportunity thoroughly before making an application.
Innoviva Specialty Therapeutics, Inc., a subsidiary of Innoviva, Inc., is a biopharmaceutical company focused on developing innovative solutions for patients and healthcare providers in the fields of Critical Care and Infectious Diseases. Company Overview:
Innoviva Specialty Therapeutics, Inc., a subsidiary of Innoviva, Inc., is a biopharmaceutical company focused on developing innovative solutions for patients and healthcare providers in the fields of Critical Care and Infectious Diseases.
Our mission to deliver innovative, life-saving medicines for serious unmet medical conditions drives us every day and contributes to building a sustainable business for the long term. It also inspires our entrepreneurial culture which fosters innovation, collaboration, and a relentless commitment to the people we serve. Patients are at the center of everything we do because everyday matters. Every employee is encouraged to take initiative, explore new ideas, and turn challenges into opportunities that can potentially transform lives, especially those suffering from serious and difficult-to-treat illnesses.
Our products marketed in the U.S. include:
GIAPREZA (angiotensin II) is a vasoconstrictor to increase blood pressure in adults with septic or other distributive shock. XACDURO (sulbactam for injection; durlobactam for injection) is a new treatment designed specifically to treat hospital-acquired bacterial pneumonia (HABP) and ventilator-associated bacterial pneumonia (VABP) caused by susceptible strains of bacteria called Acinetobacter baumannii-calcoaceticus complex in adults. XERAVA (eravacycline) is a broad-spectrum antibiotic used to treat patients with complicated intra-abdominal infections (cIAI). ZEVTERA (ceftobiprole) is a newly approved advanced-generation cephalosporin antibiotic, and the only FDA-approved cephalosporin specifically designed to treat adult patients with Staphylococcus aureus bloodstream infections (bacteremia) including those with right-sided infective endocarditis. In addition, Zevtera is approved in adult patients with acute bacterial skin and skin structure infections (ABSSSI), and adult and pediatric patients (3 months to less than 18 years old) with community-acquired bacterial pneumonia (CABP).
Summary of Position
:
The AssociateDirector of Omnichannel Marketing will lead the design, execution, and optimization of coordinated HCP engagement across our full commercial portfolio. This collaborative role will be a key driver in evolving our omnichannel capabilities, partnering with brand leads to help unify personal and non-personal promotional tactics into a seamless customer experience that supports brand goals, commercial excellence, and future growth.
The ideal candidate is equal parts strategist and operator—able to help shape vision, orchestrate cross-functional execution, and scale programs based on performance insights. You will be a strategic business partner with our brand leads and a champion for modern, data-informed customer engagement.
Responsibilities
:
Strategic Planning & Execution
Partner closely with brand leads to understand strategic imperatives and translate them into aligned, omnichannel engagement plans. Share informed channel recommendations and help guide investment decisions. Ensure that all omnichannel activities directly support brand-led strategy and customer engagement priorities. Guide brand teams on available tools, best practices, and channel opportunities to bring their strategies to market more effectively.
Operational Leadership
Lead the operational deployment of omnichannel programs that support brand strategies, including digital and field-triggered campaigns. Act as the point person for coordinating across functional teams (e.g., Marketing, Sales, Commercial Operations, Analytics) to ensure successful implementation of brand-directed campaigns. Collaborate with brand leads on the MLR approval of digital assets.
Innovation & Capability Building
Support internal upskilling by developing training content and frameworks to help teams adopt omnichannel best practices. Stay current on emerging digital engagement technologies and recommend relevant tools to improve campaign performance or customer experience. Evaluate opportunities to test and scale advanced capabilities (e.g., next best action, AI-driven refinements, modular content).
Insights & Optimization
Measure campaign effectiveness against brand-defined KPIs and objectives. Provide insights to brand teams to support iterative campaign planning and improved engagement.
Governance & Compliance
Ensure all omnichannel tactics comply with regulatory, legal, and privacy standards. Act as a liaison to PromoMats/MLR teams and support compliant execution of digital materials and HCP communications.
Experience & Education:
Bachelor’s degree required; advanced degree (MBA or equivalent) preferred. 6 plus years of pharmaceutical or biotech industry experience, with at least 3 years in omnichannel marketing, digital engagement, or commercial operations. Strong understanding of HCP engagement trends, campaign orchestration, and digital marketing platforms. Experience with CRM and marketing automation systems (e.g., Veeva, HubSpot, Salesforce Marketing Cloud), analytics dashboards, and media performance tools. Experience developing customer engagement journeys, segmentation, and personalized engagements.
Skills and Abilities:
Ability to analyze data, interpret insights, and make data-driven decisions. Demonstrated ability to drive alignment and execution across cross-functional, matrixed teams. Proven project management skills, ability to manage multiple initiatives simultaneously, and ability to prioritize. Demonstrated adaptability and agility - comfortable operating in a growing organization and a fast-pasted evolving commercial environment. Excellent communication and presentation skills; able to influence without authority.
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
Innoviva Specialty Therapeutics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at Innoviva Specialty Therapeutics, Inc. by 2x Sign in to set job alerts for “Associate Marketing Director” roles.Marketing Manager - Paid Media & O&O channels, Amazon Key North Reading, MA $108,400.00-$185,000.00 1 week ago Country Marketing Manager, North America Boston, MA $70,000.00-$85,000.00 4 weeks ago Boston, MA $71,550.00-$119,250.00 1 day ago Global Retail Marketing Manager, Flagship Boston, MA $80,000.00-$95,000.00 43 minutes ago Greater Boston $105,000.00-$125,000.00 5 days ago Boston, MA $100,000.00-$115,000.00 1 day ago Boston, MA $160,000.00-$225,000.00 1 month ago Littleton, MA $72,000.00-$90,000.00 3 weeks ago Waltham, MA $85,000.00-$95,000.00 1 week ago Growth Marketing Manager, Amazon Pharmacy Boston, MA $160,000.00-$200,000.00 2 months ago Boston, MA $65,000.00-$95,000.00 4 hours ago Boston, MA $90,000.00-$130,000.00 4 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Associate Director, Omnichannel Marketing
role at
Innoviva Specialty Therapeutics, Inc. 15 hours ago Be among the first 25 applicants Join to apply for the
Associate Director, Omnichannel Marketing
role at
Innoviva Specialty Therapeutics, Inc. Get AI-powered advice on this job and more exclusive features. Company Overview:
Ensure you read the information regarding this opportunity thoroughly before making an application.
Innoviva Specialty Therapeutics, Inc., a subsidiary of Innoviva, Inc., is a biopharmaceutical company focused on developing innovative solutions for patients and healthcare providers in the fields of Critical Care and Infectious Diseases. Company Overview:
Innoviva Specialty Therapeutics, Inc., a subsidiary of Innoviva, Inc., is a biopharmaceutical company focused on developing innovative solutions for patients and healthcare providers in the fields of Critical Care and Infectious Diseases.
Our mission to deliver innovative, life-saving medicines for serious unmet medical conditions drives us every day and contributes to building a sustainable business for the long term. It also inspires our entrepreneurial culture which fosters innovation, collaboration, and a relentless commitment to the people we serve. Patients are at the center of everything we do because everyday matters. Every employee is encouraged to take initiative, explore new ideas, and turn challenges into opportunities that can potentially transform lives, especially those suffering from serious and difficult-to-treat illnesses.
Our products marketed in the U.S. include:
GIAPREZA (angiotensin II) is a vasoconstrictor to increase blood pressure in adults with septic or other distributive shock. XACDURO (sulbactam for injection; durlobactam for injection) is a new treatment designed specifically to treat hospital-acquired bacterial pneumonia (HABP) and ventilator-associated bacterial pneumonia (VABP) caused by susceptible strains of bacteria called Acinetobacter baumannii-calcoaceticus complex in adults. XERAVA (eravacycline) is a broad-spectrum antibiotic used to treat patients with complicated intra-abdominal infections (cIAI). ZEVTERA (ceftobiprole) is a newly approved advanced-generation cephalosporin antibiotic, and the only FDA-approved cephalosporin specifically designed to treat adult patients with Staphylococcus aureus bloodstream infections (bacteremia) including those with right-sided infective endocarditis. In addition, Zevtera is approved in adult patients with acute bacterial skin and skin structure infections (ABSSSI), and adult and pediatric patients (3 months to less than 18 years old) with community-acquired bacterial pneumonia (CABP).
Summary of Position
:
The AssociateDirector of Omnichannel Marketing will lead the design, execution, and optimization of coordinated HCP engagement across our full commercial portfolio. This collaborative role will be a key driver in evolving our omnichannel capabilities, partnering with brand leads to help unify personal and non-personal promotional tactics into a seamless customer experience that supports brand goals, commercial excellence, and future growth.
The ideal candidate is equal parts strategist and operator—able to help shape vision, orchestrate cross-functional execution, and scale programs based on performance insights. You will be a strategic business partner with our brand leads and a champion for modern, data-informed customer engagement.
Responsibilities
:
Strategic Planning & Execution
Partner closely with brand leads to understand strategic imperatives and translate them into aligned, omnichannel engagement plans. Share informed channel recommendations and help guide investment decisions. Ensure that all omnichannel activities directly support brand-led strategy and customer engagement priorities. Guide brand teams on available tools, best practices, and channel opportunities to bring their strategies to market more effectively.
Operational Leadership
Lead the operational deployment of omnichannel programs that support brand strategies, including digital and field-triggered campaigns. Act as the point person for coordinating across functional teams (e.g., Marketing, Sales, Commercial Operations, Analytics) to ensure successful implementation of brand-directed campaigns. Collaborate with brand leads on the MLR approval of digital assets.
Innovation & Capability Building
Support internal upskilling by developing training content and frameworks to help teams adopt omnichannel best practices. Stay current on emerging digital engagement technologies and recommend relevant tools to improve campaign performance or customer experience. Evaluate opportunities to test and scale advanced capabilities (e.g., next best action, AI-driven refinements, modular content).
Insights & Optimization
Measure campaign effectiveness against brand-defined KPIs and objectives. Provide insights to brand teams to support iterative campaign planning and improved engagement.
Governance & Compliance
Ensure all omnichannel tactics comply with regulatory, legal, and privacy standards. Act as a liaison to PromoMats/MLR teams and support compliant execution of digital materials and HCP communications.
Experience & Education:
Bachelor’s degree required; advanced degree (MBA or equivalent) preferred. 6 plus years of pharmaceutical or biotech industry experience, with at least 3 years in omnichannel marketing, digital engagement, or commercial operations. Strong understanding of HCP engagement trends, campaign orchestration, and digital marketing platforms. Experience with CRM and marketing automation systems (e.g., Veeva, HubSpot, Salesforce Marketing Cloud), analytics dashboards, and media performance tools. Experience developing customer engagement journeys, segmentation, and personalized engagements.
Skills and Abilities:
Ability to analyze data, interpret insights, and make data-driven decisions. Demonstrated ability to drive alignment and execution across cross-functional, matrixed teams. Proven project management skills, ability to manage multiple initiatives simultaneously, and ability to prioritize. Demonstrated adaptability and agility - comfortable operating in a growing organization and a fast-pasted evolving commercial environment. Excellent communication and presentation skills; able to influence without authority.
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
Innoviva Specialty Therapeutics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at Innoviva Specialty Therapeutics, Inc. by 2x Sign in to set job alerts for “Associate Marketing Director” roles.Marketing Manager - Paid Media & O&O channels, Amazon Key North Reading, MA $108,400.00-$185,000.00 1 week ago Country Marketing Manager, North America Boston, MA $70,000.00-$85,000.00 4 weeks ago Boston, MA $71,550.00-$119,250.00 1 day ago Global Retail Marketing Manager, Flagship Boston, MA $80,000.00-$95,000.00 43 minutes ago Greater Boston $105,000.00-$125,000.00 5 days ago Boston, MA $100,000.00-$115,000.00 1 day ago Boston, MA $160,000.00-$225,000.00 1 month ago Littleton, MA $72,000.00-$90,000.00 3 weeks ago Waltham, MA $85,000.00-$95,000.00 1 week ago Growth Marketing Manager, Amazon Pharmacy Boston, MA $160,000.00-$200,000.00 2 months ago Boston, MA $65,000.00-$95,000.00 4 hours ago Boston, MA $90,000.00-$130,000.00 4 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr