Vice President, Marketing and Innovation
About the Company
Fast-growing manufacturer of premium food products
Industry
Food & Beverages
Type
Privately Held
About the Role
The Company is seeking a Vice President of Marketing and Innovation to spearhead the development of a robust brand and product portfolio. The successful candidate will be tasked with creating and executing a comprehensive growth strategy that encompasses brand development, product innovation, and market expansion. This pivotal role demands a leader who can seamlessly integrate brand marketing, digital strategy, and consumer engagement to enhance brand awareness, loyalty, and market share. The VP will also be responsible for overseeing the end-to-end innovation and R&D pipeline, ensuring that new products align with consumer trends and the brand's mission. A key aspect of the position is to drive collaboration between marketing, innovation, and sales to guarantee the successful execution of go-to-market plans. Applicants for the Vice President of Marketing and Innovation position at the company must have a background in the CPG industry, with a focus on food and beverage. The role requires a candidate with a proven track record in building strong consumer-facing brands, particularly in mission-driven or values-oriented categories. Experience in managing innovation pipelines and launching successful new products is essential, as is the ability to lead cross-functional teams and partner with various departments. The ideal candidate will have a background in both startup and legacy brand environments, with a flexible approach to execution and strategy. Proficiency in omnichannel marketing, including DTC, e-commerce, and traditional retail, is also a key qualification for this strategic and growth-oriented leadership role.
Travel Percent
Less than 10%
Functions
- Marketing