Senior Vice President of Marketing and Innovation
About the Company
Join a fast-growing manufacturer renowned for its premium food products.
Industry
Food & Beverages
Type
Privately Held
About the Role
We are looking for a dynamic Senior Vice President of Marketing and Innovation to lead the charge in developing a comprehensive brand and product portfolio. In this impactful role, you will be responsible for formulating and implementing a growth strategy that drives brand development, fosters innovation, and expands market reach. As a key player, you will integrate brand marketing, digital strategy, and consumer engagement to elevate our brand awareness, loyalty, and market share.
Your leadership will ensure the effective management of our innovation and R&D pipeline, aligning new product initiatives with consumer trends and our brand's mission. Collaboration among marketing, innovation, and sales will be crucial for executing successful go-to-market strategies.
The ideal candidate will possess:
- A strong background in the Consumer Packaged Goods (CPG) industry, particularly within food and beverage.
- A proven track record in building compelling consumer-facing brands, especially in mission-driven or values-oriented settings.
- Extensive experience in managing innovation pipelines and successfully launching new products.
- Exceptional leadership skills to guide cross-functional teams and collaborate across departments.
- Experience in both startup and established brand environments, with a flexible approach to execution and strategy.
- Proficiency in omnichannel marketing, encompassing DTC, e-commerce, and traditional retail.
This is a strategic and growth-oriented leadership opportunity with minimal travel requirements (less than 10%). If you are ready to make a significant impact in the food and beverage industry, we would love to hear from you!