Synectics
About the company and Team
The DXT (Digital eXperience with Technology) Team is pioneering new food business models by blending K-Food with cutting-edge digital experiences. Following the success of Buldak and BUFFRAMEN, we are building a U.S.-based creator ecosystem to bring our vision to life in the most agile and trend-driven way.
This role will be at the forefront of launching our creator platform in the U.S. You'll help connect creators, content, and commerce-driving brand and business growth through innovative marketing, partnerships, and digital experimentation.
Key Responsibilities
Build and expand a nano/micro creator ecosystem in the U.S. market by developing partnership strategies with emerging creators on platforms (video, social, campaign, live, etc.) and designing end-to-end collaboration models from ideation to execution. Establish foundational infrastructure for the creator program, including workflows, KPIs, campaign briefing processes, and scalable operational systems to support long-term growth. Drive content-led business impact by launching creator campaigns that support brand storytelling, D2C initiatives, affiliate marketing, and live commerce; execute rapid experimentation and optimize performance based on data. Analyze and manage content KPIs, ensuring ROI and performance optimization. Lead business development strategy for creator-led D2C/B2B product initiatives. Develop long-term, strategic relationships with creators by mentoring them to improve content quality, brand alignment, and narrative impact while identifying tailored opportunities for mutual growth. Collaborate with cross-functional teams such as marketing, product, and sales to ensure campaign alignment, document insights and outcomes into internal playbooks and success case studies for future scaling. Qualifications
3-7 years of experience in creator marketing, brand partnerships, digital content strategy, or related fields Experience working in a startup, agency, or creator economy environment Strong understanding of U.S. digital culture and Gen Z/Alpha trends, particularly TikTok-native storytelling Agile, action-oriented, and results-driven; thrives in fast-moving environments and builds from zero Ability to manage both strategy and hands-on execution across multiple projects Outstanding communication and relationship-building skills with creators and cross-functional teams Preferred Qualifications
Previous experience at a creator, influencer agency, social-first marketing team, or creator platform Former or current creator yourself or have helped grow creator accounts Familiarity with content monetization, affiliate models, UGC campaigns, and creator development Bilingual in English and Korean is a plus, but not required
Benefits:
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.
Key Responsibilities
Build and expand a nano/micro creator ecosystem in the U.S. market by developing partnership strategies with emerging creators on platforms (video, social, campaign, live, etc.) and designing end-to-end collaboration models from ideation to execution. Establish foundational infrastructure for the creator program, including workflows, KPIs, campaign briefing processes, and scalable operational systems to support long-term growth. Drive content-led business impact by launching creator campaigns that support brand storytelling, D2C initiatives, affiliate marketing, and live commerce; execute rapid experimentation and optimize performance based on data. Analyze and manage content KPIs, ensuring ROI and performance optimization. Lead business development strategy for creator-led D2C/B2B product initiatives. Develop long-term, strategic relationships with creators by mentoring them to improve content quality, brand alignment, and narrative impact while identifying tailored opportunities for mutual growth. Collaborate with cross-functional teams such as marketing, product, and sales to ensure campaign alignment, document insights and outcomes into internal playbooks and success case studies for future scaling. Qualifications
3-7 years of experience in creator marketing, brand partnerships, digital content strategy, or related fields Experience working in a startup, agency, or creator economy environment Strong understanding of U.S. digital culture and Gen Z/Alpha trends, particularly TikTok-native storytelling Agile, action-oriented, and results-driven; thrives in fast-moving environments and builds from zero Ability to manage both strategy and hands-on execution across multiple projects Outstanding communication and relationship-building skills with creators and cross-functional teams Preferred Qualifications
Previous experience at a creator, influencer agency, social-first marketing team, or creator platform Former or current creator yourself or have helped grow creator accounts Familiarity with content monetization, affiliate models, UGC campaigns, and creator development Bilingual in English and Korean is a plus, but not required
Benefits:
Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.
Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.
Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.
Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.
Synectics is an equal opportunity employer.