Senior Vice President of Digital Marketing Performance

Senior Vice President of Digital Marketing Performance About the Company A leading provider of financial and insurance services specializing in property transactions. Industry Financial Services Type Public Company Founded 1889 Employees 10,001+ Categories Financial Services Property Insurance Real Estate Real Estate Investment Finance Information Collection & Delivery Insurance Media & Internet Specialties Title Insurance Closing and Settlement Services Property Data and Technology Solutions Home Warranties Banking and Investment Management Business Classifications B2B B2C Marketplace About the Role We are excited to invite applications for the role of Senior Vice President of Digital Marketing Performance. This is a groundbreaking opportunity to shape the future of our digital marketing strategies. In this senior leadership position, you will play a crucial role in developing innovative and comprehensive digital marketing initiatives to maximize customer acquisition, boost revenue growth, and enhance marketing efficiency at scale. You will be at the forefront of building and leading a dynamic team of performance marketing experts, managing substantial media budgets, and harnessing data analytics to drive effective demand generation, lead generation, and customer retention. Your key responsibilities will include crafting and executing potent digital marketing strategies, optimizing media expenditures, analyzing campaign results, and ensuring seamless collaboration with product, sales, and creative teams. The role also involves establishing a robust analytics function for our marketing organization and producing compelling business cases based on the latest trends and best practices within performance marketing. We seek a candidate with a stellar track record of building and leading high-performing teams, particularly within a Center of Excellence model in large B2B marketing environments. Ideal candidates should possess a minimum of 15 years' experience in B2B marketing, with expertise in lead generation, account-based marketing, and marketing automation. Strong analytical skills, excellent communication, and collaboration abilities are essential, along with experience in creating a unified tech stack. We are looking for a visionary professional who is big-picture oriented, experimental, forward-thinking, and ownership-minded. This role requires an individual who can independently drive projects and achieve results, demonstrating the ability to make data-driven decisions to solve issues and propose innovative ideas. Hiring Manager Title CMO Travel Percent Less than 10% Functions Marketing