Houston Livestock Show and Rodeo
Specialist, Digital Media
Houston Livestock Show and Rodeo, Houston, Texas, United States, 77246
SUMMARY
The Digital Media Specialist must have a strong understanding of social and digital media outlets, with the ability to create innovative digital experiences and engaging social media content. Must be an outstanding writer, proofer and editor, with a keen attention to detail in all work assignments.
ESSENTIAL DUTIES AND RESPONSIBILITIES i nclude but are not limited to the following: Work with the Digital Media Manager and Digital Media Director to execute the Show's digital media strategy for each platform. Implement industry standard design while maintaining standardization and ease of maintenance while ensuring accessibility, accuracy and timeliness of information and content. Assist with RODEOHOUSTON mobile app push notification campaigns. Work closely with departments across the organization to assist in their digital media specific responsibilities. Suggest ways in which the website and app can be used to promote the Show and integrate better with the Show's various audiences and stakeholders and recommend industry trends and new technologies. Coordinate with the Social Media Senior Specialist on content creation and scheduling as needed. Support the planning and distribution of content across RODEOHOUSTON social media platforms, including images, video and accompanying post copy as needed. Must be able to evaluate social and digital platform insights and provide strategy updates upon request. Maintain current knowledge in industry trends and all applicable and emerging technologies, including scripting, web services, application security, authoring tools, graphic design tools, new development languages, web accessibility standards and application stack. Attend RODEOHOUSTON events and produce live social media content. Ability to work with outside vendors. QUALIFICATIONS
Dynamic, self-motivated, creative and detail-oriented individual with experience and skills in website and graphic design and maintenance; knowledgeable in Google Analytics; excellent writing skills; HTML editing, site development, and site management skills. Knowledge of media production, communication and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral and visual media.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
Associate or bachelor's degree in digital media, communications, public relations or related fields with strong communication skills and at least 2-3 years related experience and/or training. Preferred experience with live entertainment; music and concert industry; and/or professional sports.
Strong writing, copy editing and communications skills required Ability to work on a team and handle multiple projects simultaneously Ability to handle high priority and pressure situations Previous experience with a public relations or social media/digital agency preferred Proficiency in the use of the Associated Press Stylebook guidelines for editing Ability to meet deadlines and multi-task Knowledge of insights and data reporting preferred TECHNICAL SKILLS
Working knowledge of the Adobe Creative Suite Photoshop Premiere After Effects
Experience with Microsoft Office software Outlook Excel Word
Experience with WordPress or other CMS platforms Working knowledge of Social Media platforms TikTok YouTube Facebook Instagram X Other emerging platforms
REQUIREMENTS
Position requires nights and weekend support during Rodeo and at other times throughout the year.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee may be required to sit, stand, climb, balance, stoop, kneel, crouch or crawl. During the Show, the employee may be required to frequently walk to various places on the grounds. The employee may be required to lift and/or move 15 or more pounds. Extended work hours required, especially during peak periods. Some travel required.
WORK ENVIRONMENT
The work setting is a busy, fast-paced, marketing and event environment, with strict and multiple deadlines, heavy computer usage and continuous need for public relations and communications.
Extended work hours as necessary, with several deadlines throughout the year, and extended work hours during Show.
The Digital Media Specialist must have a strong understanding of social and digital media outlets, with the ability to create innovative digital experiences and engaging social media content. Must be an outstanding writer, proofer and editor, with a keen attention to detail in all work assignments.
ESSENTIAL DUTIES AND RESPONSIBILITIES i nclude but are not limited to the following: Work with the Digital Media Manager and Digital Media Director to execute the Show's digital media strategy for each platform. Implement industry standard design while maintaining standardization and ease of maintenance while ensuring accessibility, accuracy and timeliness of information and content. Assist with RODEOHOUSTON mobile app push notification campaigns. Work closely with departments across the organization to assist in their digital media specific responsibilities. Suggest ways in which the website and app can be used to promote the Show and integrate better with the Show's various audiences and stakeholders and recommend industry trends and new technologies. Coordinate with the Social Media Senior Specialist on content creation and scheduling as needed. Support the planning and distribution of content across RODEOHOUSTON social media platforms, including images, video and accompanying post copy as needed. Must be able to evaluate social and digital platform insights and provide strategy updates upon request. Maintain current knowledge in industry trends and all applicable and emerging technologies, including scripting, web services, application security, authoring tools, graphic design tools, new development languages, web accessibility standards and application stack. Attend RODEOHOUSTON events and produce live social media content. Ability to work with outside vendors. QUALIFICATIONS
Dynamic, self-motivated, creative and detail-oriented individual with experience and skills in website and graphic design and maintenance; knowledgeable in Google Analytics; excellent writing skills; HTML editing, site development, and site management skills. Knowledge of media production, communication and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral and visual media.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
Associate or bachelor's degree in digital media, communications, public relations or related fields with strong communication skills and at least 2-3 years related experience and/or training. Preferred experience with live entertainment; music and concert industry; and/or professional sports.
Strong writing, copy editing and communications skills required Ability to work on a team and handle multiple projects simultaneously Ability to handle high priority and pressure situations Previous experience with a public relations or social media/digital agency preferred Proficiency in the use of the Associated Press Stylebook guidelines for editing Ability to meet deadlines and multi-task Knowledge of insights and data reporting preferred TECHNICAL SKILLS
Working knowledge of the Adobe Creative Suite Photoshop Premiere After Effects
Experience with Microsoft Office software Outlook Excel Word
Experience with WordPress or other CMS platforms Working knowledge of Social Media platforms TikTok YouTube Facebook Instagram X Other emerging platforms
REQUIREMENTS
Position requires nights and weekend support during Rodeo and at other times throughout the year.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee may be required to sit, stand, climb, balance, stoop, kneel, crouch or crawl. During the Show, the employee may be required to frequently walk to various places on the grounds. The employee may be required to lift and/or move 15 or more pounds. Extended work hours required, especially during peak periods. Some travel required.
WORK ENVIRONMENT
The work setting is a busy, fast-paced, marketing and event environment, with strict and multiple deadlines, heavy computer usage and continuous need for public relations and communications.
Extended work hours as necessary, with several deadlines throughout the year, and extended work hours during Show.