Executive Vice President of Marketing

Executive Vice President of Marketing About the Company Join a dynamic and rapidly expanding company at the forefront of the acute and critical care equipment and devices sector. Industry Hospital & Health Care Type Privately Held About the Role We are looking for a visionary Executive Vice President of Marketing with a robust background in MedTech, especially within the hospital space. In this pivotal role, you will spearhead the development and execution of a comprehensive go-to-market strategy for our first commercial product, focusing on market segmentation, positioning, and pricing. The ideal candidate will possess over 5 years of senior marketing leadership experience in MedTech, demonstrating a successful track record in launching products that significantly enhance clinical delivery and patient outcomes. Key responsibilities include: Developing and driving commercial strategy and market expansion. Establishing compelling branding and product positioning. Leading demand generation and sales enablement initiatives. Creating impactful marketing collateral and evolving brand identity. Executing multi-channel demand generation campaigns. Partnering with sales teams to enhance customer acquisition and retention efforts. This hands-on leadership role demands expertise in both upstream and downstream marketing. You will play a crucial part in the commercialization process, working collaboratively across R&D, regulatory, and commercial teams to ensure strategic alignment with business objectives. Your ability to gather market intelligence and track performance will be essential in refining our marketing strategy through ongoing research and analysis. Travel Percent Less than 10% Functions Marketing