Adecco USA
Adecco's Direct Hire team is seeking a Channel Marketing Specialist Hybrid •Irvine, CA •On-site ~2 days/week Why this role rocksJoin a fast-growing, category-leading snack brand with a century-long global heritage. You'll translate national brand strategy into channel-specific programs that drive real-world basket lifts for mass, grocery, club and e-commerce retailers-all while working in a tight-knit marketing team that values data, creativity and cross-functional collaboration. What You'll Do:Retail Activation: Execute tailored channel-specific programs to increase trial, conversion, and brand awareness at retailCross-Functional Campaigns: Work with internal and external creative partners, sales teams, and agencies to build retailer-specific campaignsIn-store & Digital Strategy: Support retail media, end-caps, sidecaps, seasonal events, influencer tie-ins, and moreAsset Creation: Develop sell sheets, brand decks, catalogs, and other B2B-facing materialsPerformance Tracking: Analyze campaign and sales data (in partnership with internal teams) to continuously optimize marketing ROIShopper Insights: Leverage syndicated and panel data (e.g., Nielsen, Circana, Numerator) to guide decisionsSeasonal & Innovation Launches: Support major holiday programs and new product launches with go-to-market execution What You Bring:1-3 years of channel marketing or shopper marketing experience in CPG, food & beverage, or snacks/confectionaryProven ability to create and execute multi-channel retail marketing programsFamiliarity with retail channels including Walmart, Costco, Kroger, Amazon, and other grocery/mass retailersExperience working with or interpreting syndicated data (IRI/Circana, Nielsen, Numerator) is a plusStrong project management skills-comfortable juggling timelines and collaborating with cross-functional teamsBachelor's degree in marketing, business, or a related field Compensation & Perks:Salary: $55K-$75K + annual bonusSchedule: Hybrid, 40 hrs/week (typically 1-2 day/week in Irvine office)Benefits: Medical, dental, vision, life, LTD, 401(k), paid vacation & holidaysTravel: Light travel (approx. 3-4x/year) for key retail visits or meetingsPay Details: $55,000.00 to $75,000.00 per year Equal Opportunity Employer/Veterans/DisabledTo read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adecco.com/en-us/candidate-privacyThe Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:The California Fair Chance ActLos Angeles City Fair Chance OrdinanceLos Angeles County Fair Chance Ordinance for EmployersSan Francisco Fair Chance Ordinance