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Overview
Repligen is seeking a highly motivated and experienced Overview
Repligen is seeking a highly motivated and experienced
Regional Marketing Manager
to drive marketing strategy and execution for the United States and Canada region. This role will be responsible for developing and executing regional marketing programs that support sales growth, increase brand awareness, and align with global marketing objectives. The ideal candidate has a strong background in B2B life sciences marketing, experience in the bioprocessing industry, and a passion for innovative marketing strategies.
Responsibilities
Key Responsibilities:
Regional Strategy & Execution: Develop and implement integrated marketing campaigns tailored to the US/CAN market, ensuring alignment with global marketing strategies. Market Analysis & Positioning: Analyze regional market trends, customer needs, and competitive landscape to inform marketing strategies and messaging. Lead Generation & Nurturing: Plan and execute demand generation programs, including digital marketing, events, webinars, and content marketing to support pipeline growth. Event Management: Lead regional trade shows, conferences, and customer events, ensuring strong brand presence and engagement. Sales Enablement: Develop marketing materials, sales tools, and training programs to support the commercial team. Content Localization: Work closely with the global marketing team to localize messaging, collateral, and campaigns for the US/CAN audience. Budget & ROI Management: Manage the regional marketing budget effectively, tracking performance and optimizing spend to maximize return on investment. Collaboration & Communication: Partner with product management, sales, and corporate marketing teams to ensure a cohesive and impactful regional marketing approach.
Qualifications
Qualifications & Skills:
Bachelor's or Master's degree in Marketing, Life Sciences, or a related field. 5+ years of experience in regional marketing, preferably within the bioprocessing life sciences industry. Strong understanding of the biopharmaceutical industry, including key market dynamics and customer needs. Experience in lead generation, digital marketing, and event management. Excellent project management skills and ability to manage multiple initiatives simultaneously. Strong analytical skills to assess marketing performance and optimize strategies. Ability to work independently and collaboratively across global teams. Fluent in English; proficiency in other languages is a plus. Willingness to travel (up to 40%) within the region for events, customer meetings, and team collaborations.
PDN-9f80e264-cf12-4ff2-b4f6-bff0c0c23aa5 Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Technology, Information and Media Referrals increase your chances of interviewing at TalentAlly by 2x Get notified about new Regional Marketing Manager jobs in
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Repligen is seeking a highly motivated and experienced Overview
Repligen is seeking a highly motivated and experienced
Regional Marketing Manager
to drive marketing strategy and execution for the United States and Canada region. This role will be responsible for developing and executing regional marketing programs that support sales growth, increase brand awareness, and align with global marketing objectives. The ideal candidate has a strong background in B2B life sciences marketing, experience in the bioprocessing industry, and a passion for innovative marketing strategies.
Responsibilities
Key Responsibilities:
Regional Strategy & Execution: Develop and implement integrated marketing campaigns tailored to the US/CAN market, ensuring alignment with global marketing strategies. Market Analysis & Positioning: Analyze regional market trends, customer needs, and competitive landscape to inform marketing strategies and messaging. Lead Generation & Nurturing: Plan and execute demand generation programs, including digital marketing, events, webinars, and content marketing to support pipeline growth. Event Management: Lead regional trade shows, conferences, and customer events, ensuring strong brand presence and engagement. Sales Enablement: Develop marketing materials, sales tools, and training programs to support the commercial team. Content Localization: Work closely with the global marketing team to localize messaging, collateral, and campaigns for the US/CAN audience. Budget & ROI Management: Manage the regional marketing budget effectively, tracking performance and optimizing spend to maximize return on investment. Collaboration & Communication: Partner with product management, sales, and corporate marketing teams to ensure a cohesive and impactful regional marketing approach.
Qualifications
Qualifications & Skills:
Bachelor's or Master's degree in Marketing, Life Sciences, or a related field. 5+ years of experience in regional marketing, preferably within the bioprocessing life sciences industry. Strong understanding of the biopharmaceutical industry, including key market dynamics and customer needs. Experience in lead generation, digital marketing, and event management. Excellent project management skills and ability to manage multiple initiatives simultaneously. Strong analytical skills to assess marketing performance and optimize strategies. Ability to work independently and collaboratively across global teams. Fluent in English; proficiency in other languages is a plus. Willingness to travel (up to 40%) within the region for events, customer meetings, and team collaborations.
PDN-9f80e264-cf12-4ff2-b4f6-bff0c0c23aa5 Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Technology, Information and Media Referrals increase your chances of interviewing at TalentAlly by 2x Get notified about new Regional Marketing Manager jobs in
New Jersey, United States . New Jersey, United States $180,000.00-$200,000.00 2 weeks ago Senior Director Global Marketing (Retail Sector)
Ewing, NJ $132,000.00-$164,000.00 3 weeks ago Senior Director of Global Marketing, Growth Disorders - Job ID: 1634
Princeton, NJ $260,000.00-$280,000.00 3 days ago Sr. Director, Lifecycle and Retention Marketing- Corporate Headquarters, NJ
Secaucus, NJ $175,000.00-$225,000.00 3 weeks ago Holmdel, NJ $125,000.00-$150,000.00 2 weeks ago Director of Marketing (E-commerce Experience)
Director of Marketing and Communications
Paterson, NJ $75,000.00-$85,000.00 1 week ago East Hanover, NJ $185,500.00-$344,500.00 1 week ago New Jersey, United States $140,000.00-$150,000.00 4 days ago Associate Director, Global Strategic Marketing - Job ID: 1649
Princeton, NJ $170,000.00-$190,000.00 6 days ago Director of Marketing & Admissions Revenue
Camden, NJ $110,000.00-$120,000.00 3 days ago Associate Director, Pharmaceutical Marketing- AMER (Morristown, NJ - Remote)
Morristown, NJ $140,000.00-$198,450.00 1 week ago Associate Director, Regional Marketing & Product Management, Catalog Products
Piscataway, NJ $90,000.00-$140,000.00 1 week ago Parsippany, NJ $167,678.00-$311,402.00 6 days ago Assistant Director, Communications and Marketing
Princeton, NJ $195,000.00-$250,000.00 6 days ago East Hanover, NJ $185,500.00-$344,500.00 5 days ago Director of International Marketing Asia - Borgata
Atlantic City, NJ $65,600.00-$87,500.00 3 months ago Director of Sales and Marketing (Cherry Hill, NJ)
Associate Director, Marketing Strategy - Breast & Women’s Cancer
East Hanover, NJ $145,600.00-$270,400.00 1 week ago Secaucus, NJ $180,000.00-$205,000.00 5 days ago Associate Director, Thought Leader Strategic Marketing Liaison (Midwest)
East Windsor, NJ $170,000.00-$230,000.00 1 week ago New Jersey, United States $130,900.00-$272,300.00 4 days ago Senior Director, Digital Integrated Marketing
Madison, NJ $183,000.00-$355,500.00 1 week ago Englewood Cliffs, NJ $194,000.00-$212,500.00 2 weeks ago Director, Global Events & Partnership Marketing
Livingston, NJ $165,000.00-$242,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr