FranPartners
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$100,000.00/yr - $140,000.00/yr Direct message the job poster from FranPartners Waterloo Turf is a rapidly growing brand redefining the customer experience in turf installation. We are looking for a General Manager to launch and lead our new location, with a primary focus on sales performance, project execution, and day-to-day operations. This is a high-ownership role ideal for someone who can drive growth through hands-on selling, meticulous oversight of installs, and strong accountability across every phase of the business. You’ll begin by running the full sales and operations cycle yourself—then build a lean team as the business scales. Key Responsibilities Sales Leadership & Business Growth Lead all sales activities: conduct on-site consultations, deliver quotes, and close deals Develop local business through self-generated leads and referral partnerships (landscapers, pool companies, builders, realtors, etc.) Represent the brand in the field with professionalism, clarity, and follow-through Track and report sales KPIs (close rate, average ticket, conversion times) and drive consistent performance Operational Oversight Oversee project execution to ensure installs are completed on time, on budget, and meet quality standards Use internal systems (Jobber, etc.) to manage scheduling, customer communication, and job tracking Monitor key operational metrics including install timelines, crew performance, margin, and client satisfaction Maintain high standards of cleanliness, safety, and professionalism across job sites, vehicles, and equipment Manage relationships with subcontracted installation crews; ensure work quality, availability, and alignment with brand expectations Team Development (as the business grows) Hire and onboard Turf Pros and support staff to meet growing demand Set expectations and train team members in line with Waterloo Turf’s standards and systems Foster a team culture rooted in accountability, clarity, and pride in delivering great customer outcomes Base salary + performance-based commission On-target earnings range: $100,000–$140,000 annually Company truck provided Additional benefits based on market and business stage Who This Role Is For A high-performing operator who excels at driving sales and executing at a high standard Someone comfortable wearing multiple hats—selling, managing projects, handling client relationships, and making day-to-day decisions Highly organized and self-motivated, with excellent communication and follow-through Capable of building structure and discipline into a growing field service business Confident in front of clients, reliable under pressure, and driven by outcomes Preferred Experience & Qualifications 2+ years of experience in landscaping or a related home services trade is a strong plus 2+ years of sales experience, particularly in B2C or territory-based roles, is preferred Bilingual in Spanish is plus What Success Looks Like Consistent sales pipeline and closed deals driven by self-generated and referral leads Jobs are delivered on time and meet Waterloo Turf’s quality and margin expectations Operations run smoothly with minimal rework and high customer satisfaction The business grows into a team operation with clear systems and scalable processes Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Management Industries Consumer Services Referrals increase your chances of interviewing at FranPartners by 2x Get notified about new General Manager jobs in
Dallas, TX . General Manager - HOA - Irving (Las Colinas)
Irving, TX $110,000.00-$120,000.00 1 week ago Dallas, TX $75,000.00-$100,000.00 4 months ago Dallas, TX $75,000.00-$100,000.00 4 months ago Plano, TX $69,120.00-$86,400.00 1 month ago Dallas, TX $75,000.00-$110,000.00 2 months ago Dallas, TX $75,000.00-$110,000.00 2 months ago Plano, TX $69,120.00-$86,400.00 1 month ago Dallas, TX $75,000.00-$110,000.00 2 months ago Irving, TX $75,000.00-$110,000.00 2 months ago Plano, TX $69,120.00-$86,400.00 1 month ago Senior Vice President / General Manager, Operating Unit Lead - Professional Services
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$100,000.00/yr - $140,000.00/yr Direct message the job poster from FranPartners Waterloo Turf is a rapidly growing brand redefining the customer experience in turf installation. We are looking for a General Manager to launch and lead our new location, with a primary focus on sales performance, project execution, and day-to-day operations. This is a high-ownership role ideal for someone who can drive growth through hands-on selling, meticulous oversight of installs, and strong accountability across every phase of the business. You’ll begin by running the full sales and operations cycle yourself—then build a lean team as the business scales. Key Responsibilities Sales Leadership & Business Growth Lead all sales activities: conduct on-site consultations, deliver quotes, and close deals Develop local business through self-generated leads and referral partnerships (landscapers, pool companies, builders, realtors, etc.) Represent the brand in the field with professionalism, clarity, and follow-through Track and report sales KPIs (close rate, average ticket, conversion times) and drive consistent performance Operational Oversight Oversee project execution to ensure installs are completed on time, on budget, and meet quality standards Use internal systems (Jobber, etc.) to manage scheduling, customer communication, and job tracking Monitor key operational metrics including install timelines, crew performance, margin, and client satisfaction Maintain high standards of cleanliness, safety, and professionalism across job sites, vehicles, and equipment Manage relationships with subcontracted installation crews; ensure work quality, availability, and alignment with brand expectations Team Development (as the business grows) Hire and onboard Turf Pros and support staff to meet growing demand Set expectations and train team members in line with Waterloo Turf’s standards and systems Foster a team culture rooted in accountability, clarity, and pride in delivering great customer outcomes Base salary + performance-based commission On-target earnings range: $100,000–$140,000 annually Company truck provided Additional benefits based on market and business stage Who This Role Is For A high-performing operator who excels at driving sales and executing at a high standard Someone comfortable wearing multiple hats—selling, managing projects, handling client relationships, and making day-to-day decisions Highly organized and self-motivated, with excellent communication and follow-through Capable of building structure and discipline into a growing field service business Confident in front of clients, reliable under pressure, and driven by outcomes Preferred Experience & Qualifications 2+ years of experience in landscaping or a related home services trade is a strong plus 2+ years of sales experience, particularly in B2C or territory-based roles, is preferred Bilingual in Spanish is plus What Success Looks Like Consistent sales pipeline and closed deals driven by self-generated and referral leads Jobs are delivered on time and meet Waterloo Turf’s quality and margin expectations Operations run smoothly with minimal rework and high customer satisfaction The business grows into a team operation with clear systems and scalable processes Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Management Industries Consumer Services Referrals increase your chances of interviewing at FranPartners by 2x Get notified about new General Manager jobs in
Dallas, TX . General Manager - HOA - Irving (Las Colinas)
Irving, TX $110,000.00-$120,000.00 1 week ago Dallas, TX $75,000.00-$100,000.00 4 months ago Dallas, TX $75,000.00-$100,000.00 4 months ago Plano, TX $69,120.00-$86,400.00 1 month ago Dallas, TX $75,000.00-$110,000.00 2 months ago Dallas, TX $75,000.00-$110,000.00 2 months ago Plano, TX $69,120.00-$86,400.00 1 month ago Dallas, TX $75,000.00-$110,000.00 2 months ago Irving, TX $75,000.00-$110,000.00 2 months ago Plano, TX $69,120.00-$86,400.00 1 month ago Senior Vice President / General Manager, Operating Unit Lead - Professional Services
Dallas, TX $370,000.00-$461,000.00 4 days ago General Manager in Training - Pennsylvania Region
Plano, TX $69,120.00-$86,400.00 1 month ago Frisco, TX $55,000.00-$60,000.00 1 month ago Dallas, TX $100,000.00-$120,000.00 2 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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