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Field Marketing Director, Americas

Board, Boston

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At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.

What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.

Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!

We are seeking an experienced and results-driven Field Marketing Director, Americas to lead our regional and industry-specific marketing efforts. This strategic role requires a dynamic leader who can drive pipeline growth and brand awareness through integrated campaigns, high-impact events, account-based marketing (ABM), and strong alignment with sales, partners, and alliances.

As a key member of the marketing leadership team, you will oversee a team of field marketers and collaborate cross-functionally to deliver targeted programs that support revenue goals, accelerate deal cycles, and strengthen market presence.

Key Responsibilities

Leadership & Team Management

  • Lead, mentor, and grow a high-performing field marketing team aligned to regional, vertical, and partner priorities
  • Set team goals, manage budgets, and establish performance metrics to measure impact across programs
  • Collaborate with sales leadership to ensure marketing strategies align with revenue targets and GTM objectives
  • Own the strategy and execution of regional events, executive roundtables, industry conferences, and customer-facing experiences
  • Deliver memorable event programs that drive brand engagement, lead generation, and customer retention
  • Measure event ROI and continuously optimize performance

Account-Based Marketing (ABM)

  • Partner with sales and global marketing teams to design and execute ABM strategies across target accounts, leveraging personalization and multi-touch engagement tactics
  • Use data and insights to tailor content and campaigns that resonate with specific buying groups

Partner & Alliance Marketing

  • Develop and manage co-marketing programs with key strategic partners and alliances to expand reach and drive joint pipeline
  • Align messaging and value propositions across partner GTM motions, and collaborate on events, campaigns, and content syndication
  • Build marketing programs that support sales throughout the funnel—from awareness to close
  • Deliver targeted content, sales tools, and competitive intelligence that empower reps and improve win rates
  • Collaborate with sales enablement to onboard new reps and ensure consistent messaging

Qualifications

  • Proven experience in B2B marketing, with at least 3 years in a field marketing leadership role
  • Proven success in driving pipeline and revenue through integrated field programs, events, and ABM
  • Deep experience partnering with enterprise sales teams, partner ecosystems, and alliances
  • Exceptional project management and organizational skills; able to manage multiple priorities and stakeholders
  • Strong analytical mindset with the ability to derive insights from data and make informed decisions
  • Excellent communication, collaboration, people management, and leadership abilities
  • Experience working in SaaS, enterprise software, or related technology sectors is preferred

Our commitment to Diversity and Inclusion

Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Software Development

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