Helen Woodward Animal Center
Social Media & Digital Marketing Coordinator
Helen Woodward Animal Center, Rancho Santa Fe, California, us, 92067
Social Media & Digital Marketing Coordinator
Helen Woodward Animal Center is looking for a creative, proactive, and results-driven storyteller to help grow the voice of Helen Woodward Animal Center across digital platforms. This role is perfect for someone who thrives in a fast-paced, mission-driven environment, can spot and jump on trending opportunities, and is just as comfortable strategizing a multi-channel campaign as they are creating a TikTok on the fly. As the Social Media & Digital Marketing Coordinator, you'll work closely with the Social Media Manager to create engaging content, grow our online community, and drive measurable results that help save the lives of animals and inspire our audience. You'll own projects from concept to execution, bringing a mix of creativity, technical skill, and self-sufficiency. Essential Duties And Responsibilities
Content Creation & Storytelling
Create, schedule, and post compelling social media content across all major platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, X/Twitter) to inspire, inform, and engage. Develop short-form and long-form video content (including livestreams), and photo stories that align with brand voice and campaign goals. Write, proof, and edit copy for social posts, blogs, email newsletters, and digital campaigns.
Community Engagement & Growth
Actively monitor, respond to, and engage with our online community in a timely and authentic way. Cultivate relationships with influencers, media partners, and brand ambassadors to amplify reach. Implement strategies to grow followers, engagement, and conversions across platforms.
Digital Marketing Execution
Assist in planning and executing organic campaigns, contests, and partnerships that drive awareness and revenue. Manage and optimize e-newsletter campaigns via MailChimp, ensuring strong open and click-through rates. Develop and maintain influencer partnerships for Center campaigns.
Analytics & Performance Tracking
Track, analyze, and report on campaign and platform performance using Google Analytics, Facebook Ads Manager, and other analytics tools. Make data-informed recommendations to continually improve content strategy and ROI.
Collaboration & Brand Support
Partner with Center wide teams to create cohesive, cross-platform campaigns. Oversee and mentor interns or volunteers on content creation and scheduling tasks. Provide on-site coverage for events, sometimes on evenings, weekends, or holidays.
In addition to the duties listed above, the Center expects the following of each employee: adheres to Center policies and procedures; works in a safe manner; acts as a role model within and outside the Center; performs duties as workload necessitates; maintains a positive and respectful attitude; communicates regularly with supervisor about department issues; demonstrates efficient time management and prioritizes workload; consistently reports to work on time prepared to perform duties of the position; meets department productivity standards; and participates in Center events as needed or required; and completes other duties as assigned. Some travel related to: all above duties, represent Center programs and "The Business of Saving Lives" presenter backup. Position Requirements
The following is not intended to be a comprehensive list of the essential functions of this position, but rather a general description of some of the requirements necessary to carry out the duties and responsibilities of this position. The employee must be able to perform the following tasks, among others: 2+ years in social media, digital marketing, communications, or a related field. Proven track record managing social media channels and creating content that drives measurable results. Strong photography, video production, and basic editing skills (Adobe Photoshop/Premiere Elements, Canva, or similar). Exceptional copywriting and storytelling ability, with a knack for blending creativity and strategy. Comfortable with social media management tools, Google Analytics, MailChimp, and WordPress. Familiarity with Facebook Ads Manager, Google Ads, and SEO best practices. Professional, polished presence with strong interpersonal skills and the ability to represent the Center in a positive, engaging way. Highly organized and detail-oriented, with the ability to manage multiple projects under strict deadlines. Demonstrated experience interpreting and leveraging social media metrics and monitoring tools to improve performance. Excellent creative writing, verbal communication, and professional phone manner. Ability to communicate clearly, concisely, and persuasively to a variety of audiences. Comfortable working independently while thriving in a collaborative team environment. Self-motivated with a proactive mindset and strong initiative. Creative & Trend-Savvy - You stay ahead of digital trends and aren't afraid to experiment with new formats. Proactive & Self-Sufficient - You don't wait for instructions; you see opportunities and act. Data-Informed - You understand how to measure success and adapt based on analytics. Mission-Driven - You're passionate about animal welfare and inspired to use your skills for good. Collaborative - You thrive in a team environment but can confidently manage independent projects. Must be comfortable working and handling animals and able to be around animal dander and hay. Employee must demonstrate regular and consistent attendance and punctuality. As this position may require occasional driving duties, employee must possess a valid Driver's License. Employee must complete a Driver Information Form and provide a recent DMV Driving Record Report to be kept on file, as well as proof of insurance.
Helen Woodward Animal Center is looking for a creative, proactive, and results-driven storyteller to help grow the voice of Helen Woodward Animal Center across digital platforms. This role is perfect for someone who thrives in a fast-paced, mission-driven environment, can spot and jump on trending opportunities, and is just as comfortable strategizing a multi-channel campaign as they are creating a TikTok on the fly. As the Social Media & Digital Marketing Coordinator, you'll work closely with the Social Media Manager to create engaging content, grow our online community, and drive measurable results that help save the lives of animals and inspire our audience. You'll own projects from concept to execution, bringing a mix of creativity, technical skill, and self-sufficiency. Essential Duties And Responsibilities
Content Creation & Storytelling
Create, schedule, and post compelling social media content across all major platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, X/Twitter) to inspire, inform, and engage. Develop short-form and long-form video content (including livestreams), and photo stories that align with brand voice and campaign goals. Write, proof, and edit copy for social posts, blogs, email newsletters, and digital campaigns.
Community Engagement & Growth
Actively monitor, respond to, and engage with our online community in a timely and authentic way. Cultivate relationships with influencers, media partners, and brand ambassadors to amplify reach. Implement strategies to grow followers, engagement, and conversions across platforms.
Digital Marketing Execution
Assist in planning and executing organic campaigns, contests, and partnerships that drive awareness and revenue. Manage and optimize e-newsletter campaigns via MailChimp, ensuring strong open and click-through rates. Develop and maintain influencer partnerships for Center campaigns.
Analytics & Performance Tracking
Track, analyze, and report on campaign and platform performance using Google Analytics, Facebook Ads Manager, and other analytics tools. Make data-informed recommendations to continually improve content strategy and ROI.
Collaboration & Brand Support
Partner with Center wide teams to create cohesive, cross-platform campaigns. Oversee and mentor interns or volunteers on content creation and scheduling tasks. Provide on-site coverage for events, sometimes on evenings, weekends, or holidays.
In addition to the duties listed above, the Center expects the following of each employee: adheres to Center policies and procedures; works in a safe manner; acts as a role model within and outside the Center; performs duties as workload necessitates; maintains a positive and respectful attitude; communicates regularly with supervisor about department issues; demonstrates efficient time management and prioritizes workload; consistently reports to work on time prepared to perform duties of the position; meets department productivity standards; and participates in Center events as needed or required; and completes other duties as assigned. Some travel related to: all above duties, represent Center programs and "The Business of Saving Lives" presenter backup. Position Requirements
The following is not intended to be a comprehensive list of the essential functions of this position, but rather a general description of some of the requirements necessary to carry out the duties and responsibilities of this position. The employee must be able to perform the following tasks, among others: 2+ years in social media, digital marketing, communications, or a related field. Proven track record managing social media channels and creating content that drives measurable results. Strong photography, video production, and basic editing skills (Adobe Photoshop/Premiere Elements, Canva, or similar). Exceptional copywriting and storytelling ability, with a knack for blending creativity and strategy. Comfortable with social media management tools, Google Analytics, MailChimp, and WordPress. Familiarity with Facebook Ads Manager, Google Ads, and SEO best practices. Professional, polished presence with strong interpersonal skills and the ability to represent the Center in a positive, engaging way. Highly organized and detail-oriented, with the ability to manage multiple projects under strict deadlines. Demonstrated experience interpreting and leveraging social media metrics and monitoring tools to improve performance. Excellent creative writing, verbal communication, and professional phone manner. Ability to communicate clearly, concisely, and persuasively to a variety of audiences. Comfortable working independently while thriving in a collaborative team environment. Self-motivated with a proactive mindset and strong initiative. Creative & Trend-Savvy - You stay ahead of digital trends and aren't afraid to experiment with new formats. Proactive & Self-Sufficient - You don't wait for instructions; you see opportunities and act. Data-Informed - You understand how to measure success and adapt based on analytics. Mission-Driven - You're passionate about animal welfare and inspired to use your skills for good. Collaborative - You thrive in a team environment but can confidently manage independent projects. Must be comfortable working and handling animals and able to be around animal dander and hay. Employee must demonstrate regular and consistent attendance and punctuality. As this position may require occasional driving duties, employee must possess a valid Driver's License. Employee must complete a Driver Information Form and provide a recent DMV Driving Record Report to be kept on file, as well as proof of insurance.