Florida Staffing
Digital Marketing Specialist
A growing organization is seeking a Digital Marketing Specialist to execute, manage, and optimize digital campaigns across multiple channels. This role focuses on driving brand awareness, engagement, and lead generation through targeted marketing efforts including paid media, email, SEO, and social media. Key Responsibilities: Develop and execute digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, and email marketing tools Manage and optimize paid search (PPC), display, and social ad campaigns for performance and ROI Create and schedule organic social media content across Instagram, Facebook, LinkedIn, and other platforms Track, analyze, and report on campaign KPIs using tools like Google Analytics, Meta Business Suite, and other platforms Collaborate with creative and content teams to align visuals and messaging with brand strategy Support SEO efforts through on-page optimization, keyword research, and content recommendations Maintain and update website content using CMS platforms like WordPress or Shopify Stay current on digital trends, tools, and best practices to continuously improve performance Required Qualifications: 2+ years of experience in digital marketing, with hands-on campaign execution Proficiency with platforms such as Google Ads, Meta Ads Manager, and email tools like Mailchimp, Klaviyo, or HubSpot Familiarity with analytics tools (Google Analytics, GA4, Looker Studio) Strong knowledge of SEO principles and keyword research Experience with social media content creation and scheduling tools (e.g., Later, Hootsuite, Buffer) Excellent written and verbal communication skills Strong organizational skills and attention to detail Preferred Skills (Not Required): Experience with graphic design tools like Canva or Adobe Creative Suite Basic knowledge of HTML/CSS or CMS platforms like WordPress or Squarespace eCommerce or B2B marketing experience
A growing organization is seeking a Digital Marketing Specialist to execute, manage, and optimize digital campaigns across multiple channels. This role focuses on driving brand awareness, engagement, and lead generation through targeted marketing efforts including paid media, email, SEO, and social media. Key Responsibilities: Develop and execute digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, and email marketing tools Manage and optimize paid search (PPC), display, and social ad campaigns for performance and ROI Create and schedule organic social media content across Instagram, Facebook, LinkedIn, and other platforms Track, analyze, and report on campaign KPIs using tools like Google Analytics, Meta Business Suite, and other platforms Collaborate with creative and content teams to align visuals and messaging with brand strategy Support SEO efforts through on-page optimization, keyword research, and content recommendations Maintain and update website content using CMS platforms like WordPress or Shopify Stay current on digital trends, tools, and best practices to continuously improve performance Required Qualifications: 2+ years of experience in digital marketing, with hands-on campaign execution Proficiency with platforms such as Google Ads, Meta Ads Manager, and email tools like Mailchimp, Klaviyo, or HubSpot Familiarity with analytics tools (Google Analytics, GA4, Looker Studio) Strong knowledge of SEO principles and keyword research Experience with social media content creation and scheduling tools (e.g., Later, Hootsuite, Buffer) Excellent written and verbal communication skills Strong organizational skills and attention to detail Preferred Skills (Not Required): Experience with graphic design tools like Canva or Adobe Creative Suite Basic knowledge of HTML/CSS or CMS platforms like WordPress or Squarespace eCommerce or B2B marketing experience