University of La Verne
Job Description Summary
The Director of Communications is responsible for elevating the university’s reputation and enhancing regional and national visibility. This role is pivotal in developing relationships with local, regional, and national news media to secure strategic media placements. Working collaboratively with the Associate Vice President of the Office of Strategic Marketing and Communications ( OSMC ), the director oversees editorial content across various platforms, including print and digital, and overnight of a comprehensive social media plan. The director collaborates closely with team leaders in Marketing, Creative Services, and Operations to bolster marketing initiatives and ensure a cohesive and impactful messaging strategy for both internal and external audiences. Proactively working to enhance communication efforts for all university stakeholders at multiple campuses, the director offers expert counsel on media relations to the President, her cabinet, and faculty. This guidance aims to support the university’s objectives related to recruitment, retention, and overall reputation.
Minimum Qualifications
7 years of organizational leadership experience in media/public relations with increasing responsibility. 7 years of experience, and a record of success, managing through influence in a complex, diverse, deadline-driven, and team-oriented environment. 5 years of experience making prudent and strategic decisions and taking appropriate action in situations where there may not be clearly established criteria or standards. 3 years of experience in management and professional support of staff members. 5 years of experience creating and executing multi-channel communications plans that result in measurable and desired outcomes. 3 years of experience producing print publications, such as magazines. Strong media relations, executive and internal communications, issues management, and crisis communications skills. Superior writing and copy editing skills for various types of communications including news stories, media pitches, admissions marketing messages, internal newsletters, internal communications, and crisis communications. Excellent strategic planning and resource management skills. Excellent interpersonal and oral communication skills, including public speaking and articulating ideas clearly and succinctly. Ability to create and execute communications plans. Familiarity with local and national media.
Preferred Qualifications
Experience in higher education. Expertise in content marketing. Accreditation in Public Relations ( APR ) certification. Graduate degree in journalism, communications, or related field. #J-18808-Ljbffr
The Director of Communications is responsible for elevating the university’s reputation and enhancing regional and national visibility. This role is pivotal in developing relationships with local, regional, and national news media to secure strategic media placements. Working collaboratively with the Associate Vice President of the Office of Strategic Marketing and Communications ( OSMC ), the director oversees editorial content across various platforms, including print and digital, and overnight of a comprehensive social media plan. The director collaborates closely with team leaders in Marketing, Creative Services, and Operations to bolster marketing initiatives and ensure a cohesive and impactful messaging strategy for both internal and external audiences. Proactively working to enhance communication efforts for all university stakeholders at multiple campuses, the director offers expert counsel on media relations to the President, her cabinet, and faculty. This guidance aims to support the university’s objectives related to recruitment, retention, and overall reputation.
Minimum Qualifications
7 years of organizational leadership experience in media/public relations with increasing responsibility. 7 years of experience, and a record of success, managing through influence in a complex, diverse, deadline-driven, and team-oriented environment. 5 years of experience making prudent and strategic decisions and taking appropriate action in situations where there may not be clearly established criteria or standards. 3 years of experience in management and professional support of staff members. 5 years of experience creating and executing multi-channel communications plans that result in measurable and desired outcomes. 3 years of experience producing print publications, such as magazines. Strong media relations, executive and internal communications, issues management, and crisis communications skills. Superior writing and copy editing skills for various types of communications including news stories, media pitches, admissions marketing messages, internal newsletters, internal communications, and crisis communications. Excellent strategic planning and resource management skills. Excellent interpersonal and oral communication skills, including public speaking and articulating ideas clearly and succinctly. Ability to create and execute communications plans. Familiarity with local and national media.
Preferred Qualifications
Experience in higher education. Expertise in content marketing. Accreditation in Public Relations ( APR ) certification. Graduate degree in journalism, communications, or related field. #J-18808-Ljbffr