e.l.f. Cosmetics
Senior Retention Marketing Manager, rhode
e.l.f. Cosmetics, Los Angeles, California, United States, 90001
Senior Retention Marketing Manager, rhode
rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time. rhode is a skincare brand built around intentional routines, barrier-first formulas, and a deep connection to our community. We're looking for a retention-driven marketer to shape how we nurture and engage our customers post-purchase. As Sr. Retention Marketing Manager, you'll lead our CRM and lifecycle marketing programsfrom email and SMS to loyalty and subscription. You'll be at the center of how we increase repeat purchase, deepen brand love, and build long-term customer value. What You'll Do
Own our retention strategy across email, SMS, and emerging CRM channels Build and optimize journeys and automationsfrom lead gen and welcome to replenishment and win-back Manage campaign planning, QA, segmentation, and A/B testing across Klaviyo and Postscript Partner with creative, ecommerce, and product teams to brief and deploy personalized, performance-aligned messaging Launch and lead loyalty and subscription programsowning strategy, execution, and reporting Analyze CRM and retention performance across KPIs like repeat rate, churn, and customer cohorts Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools What You'll Bring
6+ years in retention or lifecycle marketingDTC or beauty industry experience preferred Deep knowledge of Klaviyo, Postscript, Shopify, and loyalty/subscription tools like Recharge or Loyalty Lion Experience launching or scaling loyalty or subscription programs Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data A creative eye with proficiency in Figmaable to collaborate effectively on design and copy Exceptional attention to detail and project management skills Self-starter who thrives in a fast-moving, collaborative environment $135,000 - $150,000 a year This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion. e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time. rhode is a skincare brand built around intentional routines, barrier-first formulas, and a deep connection to our community. We're looking for a retention-driven marketer to shape how we nurture and engage our customers post-purchase. As Sr. Retention Marketing Manager, you'll lead our CRM and lifecycle marketing programsfrom email and SMS to loyalty and subscription. You'll be at the center of how we increase repeat purchase, deepen brand love, and build long-term customer value. What You'll Do
Own our retention strategy across email, SMS, and emerging CRM channels Build and optimize journeys and automationsfrom lead gen and welcome to replenishment and win-back Manage campaign planning, QA, segmentation, and A/B testing across Klaviyo and Postscript Partner with creative, ecommerce, and product teams to brief and deploy personalized, performance-aligned messaging Launch and lead loyalty and subscription programsowning strategy, execution, and reporting Analyze CRM and retention performance across KPIs like repeat rate, churn, and customer cohorts Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools What You'll Bring
6+ years in retention or lifecycle marketingDTC or beauty industry experience preferred Deep knowledge of Klaviyo, Postscript, Shopify, and loyalty/subscription tools like Recharge or Loyalty Lion Experience launching or scaling loyalty or subscription programs Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data A creative eye with proficiency in Figmaable to collaborate effectively on design and copy Exceptional attention to detail and project management skills Self-starter who thrives in a fast-moving, collaborative environment $135,000 - $150,000 a year This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion. e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.