Public Interest Registry
The Digital Marketing Manager position requires a strong focus on paid media, performance marketing, and project management. This role will work closely with and report to the Director of Marketing to execute the organization's overall digital and social strategy and will be responsible for planning, executing, and optimizing high-impact paid media campaigns across multiple digital and social channels, ensuring efficient budget allocation and maximum ROI. Additionally, the role involves overseeing multiple internal and external campaigns, coordinating with cross-functional teams, and managing timelines to ensure marketing initiatives are executed effectively.
Essential Duties and Responsibilities
Paid Advertising & Performance Marketing • Develop and implement high-converting paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, TikTok, and other digital platforms. • Monitor and optimize CPC, CTR, CPA, ROAS, and other key performance metrics to maximize efficiency. • Work with vendors to conduct A/B testing for ad creatives, campaign optimization and more. • Stay updated on industry trends, algorithm changes, and best practices to enhance paid media strategies. • Collaborate with creative and content teams to develop engaging ad copy, visuals, and video assets.
Budgeting & Forecasting • Manage and allocate advertising budgets across campaigns to ensure cost-effective scaling. • Analyze data to forecast campaign performance, recommend adjustments, and ensure spending aligns with business goals. • Provide detailed reports on spending, performance trends, and impact.
Campaign & Project Management • Oversee and manage multiple marketing projects as needed simultaneously, ensuring deadlines are met. • Work cross-functionally with vendors, designers, developers, copywriters, and marketing analysts to execute campaigns efficiently. • Use project management tools (e.g., Monday.com, Hootsuite, etc.) to track progress, set milestones, and coordinate team efforts. • Implement structured workflows for campaign execution, including asset development, approvals, and deployment.
Data Analysis & Reporting • Utilize tools such as Google Analytics, Google Tag Manager, Looker Studio (Data Studio), and CRM analytics to track and analyze campaign performance. • Provide detailed performance reports and actionable insights to stakeholders. • Set up tracking mechanisms using UTMs, pixels, and event-based tracking to measure user behavior and campaign effectiveness.
Supervision Received and Exercised
Position works under minimal supervision from the Director, Marketing.
Minimum Education and Experience Requirements • Bachelor's degree in marketing, communications, digital marketing, business, or a related field. • 4-6 years of experience in paid media, performance marketing, and project management. Agency experience preferred. • Google Ads, Meta Blueprint, or LinkedIn Ads certification is a plus. • Experience in B2B, SaaS, e-commerce, or lead generation campaigns. • Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, and other paid media platforms. • Proficiency in Google Analytics, Google Tag Manager, and attribution modeling. • Hands-on experience with project management tools (e.g., Asana, Trello, Monday.com, Jira).
Knowledge, Skills and Abilities Requirements • Strong analytical skills with the ability to interpret complex data and make data-driven decisions. • Strong communication, organizational, and problem-solving skills. • Ability to manage multiple projects, campaigns, and stakeholders simultaneously. • Understanding of programmatic advertising and retargeting strategies. • Experience working with agile marketing methodologies. • Ability to manage multiple projects, campaigns, and stakeholders simultaneously.
Internal and External Contacts
Internal contacts include working collaboratively with PIR managers and staff. This position will have contact and interaction with the CEO and members of Executive Management. External contacts include, but are not limited to, vendors, and customers.
Physical Requirements
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job • While performing the duties of this job, the employee is regularly required to talk and hear. • Ability to access information using a computer for up to 4 hours at a time. • Requires sitting or standing at a desk for extended periods of time. • Requires mobility within the office.
Work Environment. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers and phones.
Reasonable Accommodation. PIR will provide reasonable accommodation to the known physical or mental limitations of a qualified individual with a disability, unless doing so poses an undue hardship on the operation of the business.
Equal Employment Opportunity, OSHA, and Harassment
Public Interest Registry (PIR) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identification or genetics. In addition to federal law requirements, PIR complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall and transfers, leaves of absence, compensation, and training.
PIR expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of PIR's employees to perform their job duties may result in discipline up to and including discharge.
PIR provides a workplace free from recognized hazards and complies with standards, rules and regulations issued under the OSH Act.
Essential Duties and Responsibilities
Paid Advertising & Performance Marketing • Develop and implement high-converting paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, TikTok, and other digital platforms. • Monitor and optimize CPC, CTR, CPA, ROAS, and other key performance metrics to maximize efficiency. • Work with vendors to conduct A/B testing for ad creatives, campaign optimization and more. • Stay updated on industry trends, algorithm changes, and best practices to enhance paid media strategies. • Collaborate with creative and content teams to develop engaging ad copy, visuals, and video assets.
Budgeting & Forecasting • Manage and allocate advertising budgets across campaigns to ensure cost-effective scaling. • Analyze data to forecast campaign performance, recommend adjustments, and ensure spending aligns with business goals. • Provide detailed reports on spending, performance trends, and impact.
Campaign & Project Management • Oversee and manage multiple marketing projects as needed simultaneously, ensuring deadlines are met. • Work cross-functionally with vendors, designers, developers, copywriters, and marketing analysts to execute campaigns efficiently. • Use project management tools (e.g., Monday.com, Hootsuite, etc.) to track progress, set milestones, and coordinate team efforts. • Implement structured workflows for campaign execution, including asset development, approvals, and deployment.
Data Analysis & Reporting • Utilize tools such as Google Analytics, Google Tag Manager, Looker Studio (Data Studio), and CRM analytics to track and analyze campaign performance. • Provide detailed performance reports and actionable insights to stakeholders. • Set up tracking mechanisms using UTMs, pixels, and event-based tracking to measure user behavior and campaign effectiveness.
Supervision Received and Exercised
Position works under minimal supervision from the Director, Marketing.
Minimum Education and Experience Requirements • Bachelor's degree in marketing, communications, digital marketing, business, or a related field. • 4-6 years of experience in paid media, performance marketing, and project management. Agency experience preferred. • Google Ads, Meta Blueprint, or LinkedIn Ads certification is a plus. • Experience in B2B, SaaS, e-commerce, or lead generation campaigns. • Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, and other paid media platforms. • Proficiency in Google Analytics, Google Tag Manager, and attribution modeling. • Hands-on experience with project management tools (e.g., Asana, Trello, Monday.com, Jira).
Knowledge, Skills and Abilities Requirements • Strong analytical skills with the ability to interpret complex data and make data-driven decisions. • Strong communication, organizational, and problem-solving skills. • Ability to manage multiple projects, campaigns, and stakeholders simultaneously. • Understanding of programmatic advertising and retargeting strategies. • Experience working with agile marketing methodologies. • Ability to manage multiple projects, campaigns, and stakeholders simultaneously.
Internal and External Contacts
Internal contacts include working collaboratively with PIR managers and staff. This position will have contact and interaction with the CEO and members of Executive Management. External contacts include, but are not limited to, vendors, and customers.
Physical Requirements
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job • While performing the duties of this job, the employee is regularly required to talk and hear. • Ability to access information using a computer for up to 4 hours at a time. • Requires sitting or standing at a desk for extended periods of time. • Requires mobility within the office.
Work Environment. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers and phones.
Reasonable Accommodation. PIR will provide reasonable accommodation to the known physical or mental limitations of a qualified individual with a disability, unless doing so poses an undue hardship on the operation of the business.
Equal Employment Opportunity, OSHA, and Harassment
Public Interest Registry (PIR) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identification or genetics. In addition to federal law requirements, PIR complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall and transfers, leaves of absence, compensation, and training.
PIR expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of PIR's employees to perform their job duties may result in discipline up to and including discharge.
PIR provides a workplace free from recognized hazards and complies with standards, rules and regulations issued under the OSH Act.